New developments in the licensing of digital IP into the European toy market are providing a welcome boost to the toy industry.
The third installment Activision Publishing’s Skylanders franchise arrived on shelves in the U.S. Sunday.
Activision Publishing and hundreds of kids ushered in the launch of the video game “Skylanders SWAP Force” at the Toys ‘R’ Us Times Square.
Activision and Penguin Young Readers Group are continuing their partnership with the addition of two new books.
Activision has announced plans for an exclusive version of the upcoming game “Skylanders SWAP Force” for the Nintendo 3DS.
The U.K. retailer Game is offering an exclusive Dark Edition starter pack for the upcoming Skylanders game.
In its second quarter financial results Activision placed heavy emphasis on the growing power of Skylanders.
PepsiCo's Frito-Lay division and Activision Publishing have teamed for a summer Skylanders promotion.
Activision has announced two new deals for its Skylanders gaming property for a Monopoly game and back-to-school accessories.
Activision Publishing has more than doubled its portfolio of licensees in less than one year for Skylanders and Call of Duty.
Activision has unveiled the newest incarnation of its mega-popular Skylanders franchise: "Skylanders Swapforce."
Activision Publishing has signed with Nordic Licensing Company to extend the reach of the Skylanders brand in the Nordic region.
Activision has partnered with Magic Choc for a range of Skylanders novelty chocolate model making kits.
In celebration of the upcoming New York Toy Fair, which begins Feb. 10, Toys 'R' Us has teamed up with Activision to give away a new Skylanders Giants character, Ninijini, months before it hits retail shelves.
To manage the swelling licensing programs for the Activision catalog, the company brought in Ashley Maidy, vice president, global licensing and partnerships, in 2011.
©2013 ADVANSTAR COMMUNICATIONS INC. All rights reserved.