Activision Publishing is spreading Skylanders cheer this season with the debut of a special holiday character, a balloon in the Macy’s Parade and new products.
Skylanders, the kids video game that brings physical toys to life, will debut its first-ever balloon at the 88th Annual Macy’s Thanksgiving Day Parade.
Skylanders has entered the premium toy line with the Eon’s Elite series.
For the first time, Activision Publishing will bring its Skylanders brand to Comic-Con International, taking place this week in San Diego, Calif.
Activision continues to expand the worldwide footprint for its Skylanders brand with a series of new publishing deals.
Activision teamed up with General Mills to launch its Skylanders brand into the food category for the first time.
"Skylanders Trap Team,” the newest iteration of Activision’s Skylanders franchise, is getting a dose of girl power with the new character Gearshift.
Penguin Children’s will introduce an augmented reality element in the newest title of its Skylanders licensing program.
Activision has teamed with IDW Publishing to publish the first-ever Skylanders comic book series.
A raft of brands are set to make character appearances and host activities at the annual U.K. kids’ festival LolliBop, Aug. 15-17.
Traditional toys will always have a place in the toy aisle, but increasingly digital products and properties are driving trends in children’s play.
The deals and companies that shaped the licensing business in 2013 and were also among the most widely viewed.
From the skyrocketing success of digital-first properties to major shifts in the television landscape to big name brand acquisitions, here is the news that shaped 2013.
Crayola and General Mills have joined the roster of more than 175 licensees for Activision Publishing Skylanders franchise.
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