PepsiCo's Frito-Lay North America division and Activision Publishing have teamed up for a Skylanders promotion.
Crayola and General Mills have joined the roster of more than 175 licensees for Activision Publishing Skylanders franchise.
From the skyrocketing success of digital-first properties to major shifts in the television landscape to big name brand acquisitions, here is the news that shaped 2013.
The deals and companies that shaped the licensing business in 2013 and were also among the most widely viewed.
Traditional toys will always have a place in the toy aisle, but increasingly digital products and properties are driving trends in children’s play.
New developments in the licensing of digital IP into the European toy market are providing a welcome boost to the toy industry.
The third installment Activision Publishing’s Skylanders franchise arrived on shelves in the U.S. Sunday.
Activision Publishing and hundreds of kids ushered in the launch of the video game “Skylanders SWAP Force” at the Toys ‘R’ Us Times Square.
Activision and Penguin Young Readers Group are continuing their partnership with the addition of two new books.
Activision has announced plans for an exclusive version of the upcoming game “Skylanders SWAP Force” for the Nintendo 3DS.
Activision Publishing has signed with Nordic Licensing Company to extend the reach of the Skylanders brand in the Nordic region.
Activision Publishing has more than doubled its portfolio of licensees in less than one year for Skylanders and Call of Duty.
To manage the swelling licensing programs for the Activision catalog, the company brought in Ashley Maidy, vice president, global licensing and partnerships, in 2011.
Activision has announced two new deals for its Skylanders gaming property for a Monopoly game and back-to-school accessories.
PepsiCo's Frito-Lay division and Activision Publishing have teamed for a summer Skylanders promotion.
In its second quarter financial results Activision placed heavy emphasis on the growing power of Skylanders.
The U.K. retailer Game is offering an exclusive Dark Edition starter pack for the upcoming Skylanders game.
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