How super fan Alyssa Milano has turned a practical idea into a trendy women’s sportswear brand for enthusiasts from the diamond to the raceway.
British lifestyle brand Laura Ashley has teamed with the Vernier Watch Company to create a line of designer watches and fashion sunglasses for women.
Feld Entertainment, producers of "Marvel Universe Live!," has partnered with Unifi and the Boys and Girls Club of America to teach youth about recycling.
The Natural Sapphire Company of New York has sent the royals a special gift to celebrate their birth of the new princess.
Delta Air Lines has tapped fashion designer Zac Posen to bring his creations to a different kind of runway via new flight attendant uniforms.
Sixteen new licensees for Shopkins, ABG takes on the Michael Jackson brand and dELIA*s plot its return … these are the stories that shaped the week of April 27.
Zalemark is bringing the Crayola brand from children to adults with a new fine jewelry collection inspired by the iconic crayons.
Teen retailer dELiA*s, which filed for bankruptcy in December, will re-launch exclusively online this August under new ownership led by Steve Russo of licensee FAB NY.
DC Thomson has unveiled a raft of brand collaborations that will bring the iconic British teen magazine, Jackie, to a contemporary audience.
The Behar Licensing Corp has teamed with Concepts NYC in a multi-year licensing agreement for Ike Behar-branded men’s underwear and thermals.
The Magnum ice cream has teamed with fashion label BCBGMaxAzria to create a women's wrap that is infused with the aroma of chocolate.
The Antigua Group has signed a multi-year agreement to develop apparel for the mixed martial arts league Ultimate Fighting Championship.
Calvin Klein, a subsidiary of PVH Corp., has tapped American Designer Fashion, to distribute and operate retail stores for several of its brands.
Kaynak Licensing and Turkish retailer LC Waikiki are teaming to create a clothing range featuring the kids’ TV series “Niloya.”
High Sierra, a division of Samsonite, and The Citypak Project will distribute 1,750 specially designed backpacks to the homeless in the Boston area June 19.
Knockout Licensing has added a trio of new Downton Abbey licensees for a range of play and novelty items.
Ekocycle, the lifestyle brand from will.i.am and the Coca-Cola Company that encourages recycling, has appointed a licensing agent.
The Brand Liaison is showcasing the lifestyle Brand Loudmouth, known for its bright colors and striking patterns, this week at Licensing Expo this week.
The Limited has announced plans for its first-ever Hollywood apparel collaboration featuring ABC’s hit drama “Scandal.”
Ellen DeGeneres has teamed up with J. Christopher Burch, founder of C. Wonder and chief executive officer of Burch Creative Capital, to create a new lifestyle brand.
Supermodel Alessandra Ambrosia and swimwear company The Lunada Bay have unveiled the new ále by Alessandra swimwear collection.
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