How super fan Alyssa Milano has turned a practical idea into a trendy women’s sportswear brand for enthusiasts from the diamond to the raceway.
Marvel Entertainment has partnered with Five Four for a series of menswear capsule collections inspired by the studio’s catalog of superheroes.
Loblaw Companies, the owner of Joe Fresh, has tapped the Aldo Group to design, produce and distribute footwear under the Joe Fresh brand.
Fashion designer Kenneth Cole has paired with the Geneva Watch Group for a new line of smartwatches that will hit stores in April.
Perry Ellis International has sold the C&C California brand to ACH C&C, a newly created venture organized by members of ACI Licensing.
The Trump Organization has launched a new fragrance collection for men exclusively at Macy's in the U.S., in partnership with licensee Parlux Fragrances.
East London cycling shop Brick Lane Bikes has teamed with Italian cycling apparel brand Pella Sportswear for a co-branded clothing range.
Artist and jewelry designer Steve Soffa has crafted a new line to celebrate the annual Sturgis Motorcycle Rally's 75th anniversary.
Fashion designer Diane von Furstenberg has tapped the Brown Shoe Company to create a collection of ready-to-wear women’s shoes for her DVF brand.
Energizer Personal Care has signed four new licensees to bring the Hawaiian Tropic sun care brand to swimwear, footwear, cosmetics and beach accessories.
Tommy Bahama has teamed with Coola Suncare to develop a line of suncare products that will hit retail this spring.
Authentic Brands Group has signed three new licensees for the brand of American fashion designer Adrienne Vittadini.
HSN announced a multi-film marketing collaboration with Disney Studios for three of its upcoming films–Maleficent, Cinderella and The Hundred-Foot Journey.
Betty Boop and her younger self, Baby Boop, are adding some sparkle to children’s fashion this season, with a new line of apparel from Monnalisa.
Aardman continues to build the licensing program for Shaun the Sheep with new apparel deals.
Belk has unveiled an exclusive new home collection from fashion designer Cynthia Rowley that includes bedding, décor and tabletop items.
Rubie’s Costume Company has introduced costumes inspired by Sony Pictures Entertainment’s The Amazing Spider-Man 2.
DreamWorks Animation has signed a new agreement with clothing specialist Poeticgem to develop an apparel range based on its stable of brands.
Rubie’s Costume Company, under license from Warner Bros. Consumer Products, has launched a range of costumes based on Godzilla.
Lifestyle brand Lexington Clothing Company has partnered with Hilaria Baldwin, wife of Alec Baldwin, to launch the new Hamptonite capsule collection.
Perry Ellis International has signed two new deals to expand its Ben Hogan golf brand.
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