A guide to some of the most notable and respected companies in the consumer products business.
Sesame Workshop has appointed Mag Brands to produce a range of Sesame Street outerwear for the U.S.
Warner Bros. Consumer Products has teamed with its licensing partners to support the third and final film in The Hobbit trilogy.
Lollipop brand Chupa Chups has signed a raft of new licensing deals in Italy.
Entertainer Rihanna has been named as a global ambassador and women’s creative director for Puma.
Abercrombie & Fitch has secured a seven-year licensing deal for perfume with Inter Parfums.
The Boy Scouts of America has added several new licensees, both for consumer products and scouting-specific gear.
Footwear retailer DSW has partnered with the Broadway's musical "Kinky Boots" to launch an exclusive capsule collection at a store in New York City.
Rubie’s Canada has named Robert Bauer as director of sales. Bauer will oversee sales for the company’s independent accounts in Canada.
Genius Brands International, the licensing agency for Archie Comics, has tapped fashion designer Marc Ecko to create an exclusive capsule collection of Archie-themed apparel for men under the Marc Ecko Cut & Sew brand.
The Victoria & Albert Museum in South Kensington, England, has announced a series of new licensing partnerships for products ranging from stationery to textiles.
Humans aren’t the only ones who will be able to celebrate the 75th anniversary of Warner Bros.’ The Wizard of Oz this year–Rubie’s is planning a line of pet costumes.
Iconix Brand Group’s heritage sports apparel brand Starter is planning its first retail space–a Starter Clubhouse pop-up shop.
In a move to expand its Canadian distribution, apparel company Evy of California has opened Evy Canada, based in Toronto, Ontario.
Brand licensing company Art + Science has debuted its new Bitty Bettys line of fragrances at Hot Topic stores across the U.S.
License Connection, Benelux licensing agent for the app brand “Subway Surfers,” has signed an apparel deal with The Cookie Company.
The Madame Alexander Doll Company has unveiled several new collaborations Gone with the Wind, The Wizard of Oz and Isaac Mizrahi.
Cartoon Network Enterprises has added seven new apparel and accessories partners for Adventure Time.
Commercial fitness equipment manufacturer Life Fitness has signed a deal that will bring the brand to a new line of activewear.
Oral-B has launched an interactive oral care app for kids in collaboration with Disney and Marvel that is powered by DreamPlay.
Ann Taylor has tapped actress Kate Hudson for a capsule collection featuring one of the most essential items in a woman's closet, the little black dress.
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