CEO Doug Wood examines the strategy and value of licensing that have helped drive the growth and expansion of this popular lifestyle brand.
NBCUniversal and The Blonds have joined forces to debut a fall/winter apparel collection inspired by Universal Pictures’ upcoming film The Mummy, in theaters June 9.
Island-inspired lifestyle brand Tommy Bahama has partnered with Noxs to develop a branded collection of men’s and women’s outerwear.
Paws Inc. has signed a slate of new licensees to bring its iconic lasagna-loving cat Garfield to a raft of apparel and accessories throughout North America this year.
Toei Animation and Funimation Entertainment have secured a variety of apparel licensees for the new “Dragon Ball Super” and original “Dragon Ball Z” anime series.
Perry Ellis International has tapped Roffe Accessories to design and distribute a line of handbags and accessories under the Rafaella brand in the U.S. and Canada.
Creative Licensing, in partnership with Studiocanal, has tapped a series of partners for apparel based on The Terminator and Rambo, among others.
Model and fashion designer Mimi Wade has launched a new apparel collection featuring the Pink Panther at London Fashion Week.
Executives from the world’s biggest fashion licensing companies will offer insight into the strategies behind brands such as Calvin Klein, Mossimo, Jessica Simpson and Isaac Mizrahi at the NYC Licensing Summit March 2-3.
Cartoon Network and London-based fashion label Fyodor Golan have unveiled an all-new collaboration featuring “The Powerpuff Girls” at London Fashion Week.
The bi-annual fashion trade show MAGIC will feature a special seminar on licensing today from 2:30–3:30 p.m.
L.A. streetwear brand Joyrich has reunited with Playboy to launch their second seasonal collaboration.
King Features and fashion and design label Jean Paul Gaultier are partnering to launch two new Eaux Fraîches fragrance designs that feature characters Popeye and Betty Boop.
SmileyWorld has partnered with Italian licensee Admiranda for a new line of beauty products.
CBS Consumer Products has teamed with MAC for a new makeup collection inspired by “Star Trek.”
Sony Pictures Consumer Marketing has partnered with hip-hop artist and entrepreneur Nas to create a new Ghostbusters-inspired fashion collection.
Retrobrands USA has appointed RJM Licensing, in partnership with Arabella Enterprises, to help re-launch the Short & Sassy shampoo and conditioner brand in the U.S.
Boat Rocker Brands, a division of Boat Rocker Media, has tapped NTD Apparel to create an apparel range inspired by its TV series, “Lost & Found Music Studios.”
Warner Bros. Consumer Products, in partnership with DC Entertainment, has partnered with retailer Walgreens for an exclusive collection of cosmetics and accessories featuring Wonder Woman.
Rovio has secured multiple North American licensees across a range of categories to support its upcoming film, The Angry Birds Movie, in theaters May 20.
Paws Inc., licensor of the Garfield property and associated characters, has partnered with retailer Peter Alexander to launch branded sleepwear in Australia and New Zealand.
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