How super fan Alyssa Milano has turned a practical idea into a trendy women’s sportswear brand for enthusiasts from the diamond to the raceway.
Hearst-Rodale's magazine brand Men's Health has launched a range of vitamins in the U.K.
Burberry Group is continuing its licensing partnership with Luxottica Group for the development, production and worldwide distribution of eyewear.
Saban Brands has announced a new fashion collaboration for its surf-inspired lifestyle brand Mambo with Australia-based designer Emma Mulholland.
Grafton Fraser has acquired all 35 Jones New York retail stores across Canada and signed with Authentic Brands Group to operate the brand's e-commerce in the country.
Croakies has created a line of printed belts featuring Loudmouth's signature bold patterns.
Footwear and apparel licensee Leomil has launched a new B2B web platform that allows customers to access its collections anytime, anywhere.
Genius Brands International and its subsidiary, A Squared Entertainment, are continuing to expand the lifestyle brand Psycho Bunny into new product categories.
Lifestyle brand DGK has launched a new collection featuring Popeye, developed in partnership with King Features Syndicate.
Arnor Overseas International has launched a range of Goodyear-branded footwear in Taiwan.
Yoga-inspired athletic apparel company Lululemon Athletica has teamed with Stanley Park Brewery in Canada to launch a branded beer.
The Smiley national flag designs have inspired a Moschino spring/summer capsule collection, and will be featured at major sporting events throughout the year.
Fashion label Pynkiss Milano has opened a Hello Kitty boutique in the Dalma Mall in Abu Dhabi, U.A.E.
London-based licensing agency Bloom has signed a duo of new deals for Tokidoki that will bring the lifestyle brand to cosmetics and apparel in the U.K.
Sanrio has partnered with The Mentholatum Company's Softlips Cube 5-in-1 Lip Care to launch a new collection of Hello Kitty lip balms.
The licensing of sports brands, which represents almost $30 billion in retail sales of licensed merchandise worldwide, continues to grow, with co-branding partnerships, international activations and the entry of new sports franchises.
Marvel has lined up a full slate of licensees and retailers for Captain America: Civil War, which will hit theaters May 2016.
Toei Animation Europe signed a deal with GB Eye to produce accessories and gifts for Sailor Moon in the U.K. and select European countries
Campus clothing label American Freshman and its 2015 Big Yellow Bus Tour will make a six-week stop at the Thorpe Park Resort in Chertsey, England.
The new Comic-Con International subscription video-on-demand service will feature an original, unscripted series centered on fangirl licensee Her Universe.
Footwear brand Skechers has partnered with Jakks Pacific to launch a new line of dolls based on its Twinkle Toes characters.
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