As fashion licensors, licensees and retailers from all over the world descend on Las Vegas for the MAGIC trade show, here are five trends that are driving the licensed apparel market.
Sanrio has launched a new high-fashion collaboration for Hello Kitty with the Australian fashion designer Leroy Nguyen, in a deal brokered by Haven Licensing.
J&D’s Foods, makers of Bacon Salt, have launched new bacon-scented underwear for both men and women that looks and smell like bacon.
The eyewear brand Revo, which is owned by Sequential Brands Group, has debuted a new collection of sunglasses created in collaboration with U2 lead singer Bono.
Authentic Brands Group has entered into a long-term partnership with Delta Galil USA to extend Juicy Couture’s product offering to intimates and sleepwear.
The Point 1888 has brought together Innocent Drinks and the online department store Oliver Bonas to develop a range of knit hats to boost awareness of the Innocent Big Knit campaign.
Artist Debra Valencia's new 2015 holiday collection of bath and beauty products is now available at Walmart and Rite Aid in the U.S.
In celebration of its 100th anniversary, Boeing has teamed with three brand partners for a line of heirloom-quality items inspired by its rich history.
Tod's has purchased the French footwear brand Roger Vivier for €415 million, which it was previously licensing from brand owner Gousson Consultadoria e Marketing.
Luxury lingerie and ready-to-wear brand Fleur du Mal has launched a new collection of Playboy-inspired intimates that evokes the brand's vibe from the '60s and '70s.
Pepsi has partnered with The Hundreds for a limited edition collection inspired by Pepsi's iconic advertising campaigns through the decades.
Licensed apparel specialist Poeticgem has signed on to create a line of licensed apparel featuring the Smiley brand.
Other Criteria and Marc Jacobs International have released a limited edition t-shirt produced in collaboration between Marc Jacobs and artist Damien Hirst.
The Carat Shop has recently released a line of Harry Potter jewelry in the U.K., under license from Warner Bros. Consumer Products.
Gap has opened a flagship store on the Chinese direct sales website JD.com.
Genius Brands International and its subsidiary A Squared Entertainment have signed three licensees for the fashion apparel and lifestyle brand Psycho Bunny.
Incipio has signed a multi-territory, multi-year licensing agreement with Burton Snowboards to produce a line of branded mobile device accessories.
Nickelodeon & Viacom Consumer Products has signed a multi-territory licensing deal with Sambro to bring Paw Patrol to a range of products.
Cherokee Global Brands has entered into a new agreement with U.K. retailer Argos to launch Cherokee lifestyle products in its stores and online.
To celebrate the release of The SpongeBob Movie: Sponge Out of Water, Nickelodeon is launching an exclusive collection of apparel at retailer Forever 21.
Entertainment One Licensing has welcomed a host of new U.S. licensees for its Peppa Pig brand.
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