How super fan Alyssa Milano has turned a practical idea into a trendy women’s sportswear brand for enthusiasts from the diamond to the raceway.
Delta Air Lines has tapped fashion designer Zac Posen to bring his creations to a different kind of runway via new flight attendant uniforms.
Sixteen new licensees for Shopkins, ABG takes on the Michael Jackson brand and dELIA*s plot its return … these are the stories that shaped the week of April 27.
Zalemark is bringing the Crayola brand from children to adults with a new fine jewelry collection inspired by the iconic crayons.
Teen retailer dELiA*s, which filed for bankruptcy in December, will re-launch exclusively online this August under new ownership led by Steve Russo of licensee FAB NY.
DC Thomson has unveiled a raft of brand collaborations that will bring the iconic British teen magazine, Jackie, to a contemporary audience.
The Behar Licensing Corp has teamed with Concepts NYC in a multi-year licensing agreement for Ike Behar-branded men’s underwear and thermals.
The Magnum ice cream has teamed with fashion label BCBGMaxAzria to create a women's wrap that is infused with the aroma of chocolate.
Apparel brand Psycho Bunny is expanding into Latin America with the appointment of a new distributor and the launch of a robust licensing program.
CBS Consumer Products, Showtime and retailer Hot Topic are planning a new apparel collaboration inspired by the Showtime series "Penny Dreadful."
4K Media has tapped Bioworld Merchandising to develop a line of apparel and accessories featuring the "Yu-Gi-Oh!" brand.
Total men’s apparel U.S. retail sales reached $60.8 billion in 2013, a 5 percent increase over the $57.8 billion generated in 2012.
Bulldog Licensing’s U.S. division has signed on to represent Outfit7’s app brand Talking Tom and Friends in the U.S. and Canada.
Nickelodeon and Loudmouth Golf have collaborated on a collection of golf attire inspired by SpongeBob SquarePants.
Target is partnering with women’s fashion brand Altuzarra for its latest limited edition collection of apparel and accessories.
Coty has tapped Li & Fung to distribute some of its power brands in China including adidas, Rimmel and Playboy.
Sears and Glamajama’s licensing agent Joy Tashjian Marketing Group are planning to expand the designer baby line for 2015.
Beanstalk has signed on to represent the luxury fashion brand Carmen Marc Valvo for licensing.
Authentic Brands Group is strengthening the Juicy Couture brand with new concept stores in the U.S., an expanded product line and updated e-commerce site.
Authentic Brands Group has signed a long-term franchise partnership with ImagineX Group for its Juicy Couture brand in China.
Players in Australia's National Rugby League will wear an exclusive line of Marvel Super Hero-themed jerseys at the Round 21 games in August.
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