How super fan Alyssa Milano has turned a practical idea into a trendy women’s sportswear brand for enthusiasts from the diamond to the raceway.
HanesBrands, owner of sportswear brands such as Hanes and Champion, has acquired the licensed collegiate apparel company Knights Apparel.
Santoro has signed a host of new licensees and launched several new lines for its art brand Gorjuss in Europe.
German manufacturer Rodenstock has signed on to create eyewear for German fashion designer Jil Sander.
Retro Apparel launched its first line of It's A Good Sign apparel at the MAGIC Marketweek trade show last month in Las Vegas, Nev.
Crayola has teamed with Bloomingdale’s for the new I Am Color campaign that includes fashion collaborations, window displays and in-store events.
Disney Consumer Products is celebrating one of the studio's most iconic characters with a massive assortment of products inspired by the upcoming film Cinderella.
The non-food licensing program for TapatÍo is heating up, with Firefly Brand Management adding seven new partners for the hot sauce brand.
Warner Bros. Consumer Products EMEA has signed a global partnership with the children's watch brand Flik Flak for a new line of character-inspired watches.
Actor and producer Mark Wahlberg has launched a limited edition apparel line with Indian Motorcycle. The star is also the brand ambassador for the company's Scout brand.
Kleenex Brand Facial Tissue, a division of Kimberly-Clark, has teamed up with fashion designer Betsey Johnson for a "Ready-to-Care" line of tissue packages.
Commercial fitness equipment manufacturer Life Fitness has signed a deal that will bring the brand to a new line of activewear.
Oral-B has launched an interactive oral care app for kids in collaboration with Disney and Marvel that is powered by DreamPlay.
Ann Taylor has tapped actress Kate Hudson for a capsule collection featuring one of the most essential items in a woman's closet, the little black dress.
Carte Blanche Group has added a new licensed apparel partner for its Tiny Tatty Teddy nursery brand.
Authentic Brands Group has signed three new licensees for the brand of American fashion designer Adrienne Vittadini.
HSN announced a multi-film marketing collaboration with Disney Studios for three of its upcoming films–Maleficent, Cinderella and The Hundred-Foot Journey.
Betty Boop and her younger self, Baby Boop, are adding some sparkle to children’s fashion this season, with a new line of apparel from Monnalisa.
Aardman continues to build the licensing program for Shaun the Sheep with new apparel deals.
Belk has unveiled an exclusive new home collection from fashion designer Cynthia Rowley that includes bedding, décor and tabletop items.
Rubie’s Costume Company has introduced costumes inspired by Sony Pictures Entertainment’s The Amazing Spider-Man 2.
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