As fashion licensors, licensees and retailers from all over the world descend on Las Vegas for the MAGIC trade show, here are five trends that are driving the licensed apparel market.
Sanrio has launched a new high-fashion collaboration for Hello Kitty with the Australian fashion designer Leroy Nguyen, in a deal brokered by Haven Licensing.
J&D’s Foods, makers of Bacon Salt, have launched new bacon-scented underwear for both men and women that looks and smell like bacon.
The eyewear brand Revo, which is owned by Sequential Brands Group, has debuted a new collection of sunglasses created in collaboration with U2 lead singer Bono.
Authentic Brands Group has entered into a long-term partnership with Delta Galil USA to extend Juicy Couture’s product offering to intimates and sleepwear.
The Point 1888 has brought together Innocent Drinks and the online department store Oliver Bonas to develop a range of knit hats to boost awareness of the Innocent Big Knit campaign.
Artist Debra Valencia's new 2015 holiday collection of bath and beauty products is now available at Walmart and Rite Aid in the U.S.
In celebration of its 100th anniversary, Boeing has teamed with three brand partners for a line of heirloom-quality items inspired by its rich history.
Tod's has purchased the French footwear brand Roger Vivier for €415 million, which it was previously licensing from brand owner Gousson Consultadoria e Marketing.
Luxury lingerie and ready-to-wear brand Fleur du Mal has launched a new collection of Playboy-inspired intimates that evokes the brand's vibe from the '60s and '70s.
Pepsi has partnered with The Hundreds for a limited edition collection inspired by Pepsi's iconic advertising campaigns through the decades.
David Beckham has launched a joint venture with Global Brands Group to develop a global lifestyle brand for the soccer star.
Generation Hustle has launched an exclusive on-demand fashion collection featuring imagery from the summer film Dawn of the Planet of the Apes.
Playboy is growing its brand in Mexico with the addition of a new shoe boutique, Playboy Estd 1953, in Leon.
Sixty years later, Marilyn Monroe is returning to Max Factor, the make-up studio that turned her from Norma Jeane into the iconic movie star we know today.
American Greetings Properties has announced a series of new apparel and accessories collaborations for brands including Care Bears, Strawberry Shortcake and Madballs.
Beanstalk is continuing to expand the Paris Hilton lifestyle brand with additions to her watch line and new apparel and cosmetics collections.
Following strong 2014 sales, the H&M Group announced plans to open 400 new stores worldwide in 2015 and launch the new brand, H&M Beauty.
Macy’s has acquired the beauty products and spa services retailer Bluemercury for $210 million in cash.
Saban Brands has signed The Mercer House as the global footwear licensee for Macbeth and appointed apparel partners in North America, Australia and New Zealand.
UBM Advanstar, the producer of the MAGIC, has entered into a strategic alliance with the Eurovet/CurveExpo to create a jointly owned new swimwear and lingerie show.
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