How super fan Alyssa Milano has turned a practical idea into a trendy women’s sportswear brand for enthusiasts from the diamond to the raceway.
Walls Outdoor Goods will include DuPont Kevlar materials in its new line of outdoor workwear designed for durability in demanding conditions.
Swimming equipment manufacturer Aqua Sphere and Olympian Michael Phelps are launching the MP brand of competitive swim gear.
For the sixth time in his career, the Cleveland Cavaliers' LeBron James leads the National Basketball Association's list of most popular jerseys for the 2014-15 season.
Authentic Brands Group's Taryn Rose footwear brand has teamed with Best Legwear to for a new line of luxury legwear.
Authentic Brands Group has partnered with the Japanese brand management company Itochu in a joint-ownership agreement for the youth brand Airwalk in Japan.
Saban Brands is launching an advisory committee for its new lifestyle group that will counsel the company on its current brands and future acquisitions.
Sesame Workshop has launched a new collection of "Sesame Street" pajamas from Peter Alexander in Australia and New Zealand as part of the show's 45th anniversary.
Procter & Gamble is reportedly looking to sell off portions of its struggling beauty business.
Fashion label Psycho Bunny has signed a multi-year deal with the Japanese licensee Itochu to develop an upscale accessories program.
Hoho Entertainment has tapped Global Solutions for Clothing to produce a collection of "CloudBabies" costumes under its Pretend to Bee brand in the U.K.
Betty Boop and her younger self, Baby Boop, are adding some sparkle to children’s fashion this season, with a new line of apparel from Monnalisa.
Aardman continues to build the licensing program for Shaun the Sheep with new apparel deals.
Belk has unveiled an exclusive new home collection from fashion designer Cynthia Rowley that includes bedding, décor and tabletop items.
Rubie’s Costume Company has introduced costumes inspired by Sony Pictures Entertainment’s The Amazing Spider-Man 2.
DreamWorks Animation has signed a new agreement with clothing specialist Poeticgem to develop an apparel range based on its stable of brands.
Rubie’s Costume Company, under license from Warner Bros. Consumer Products, has launched a range of costumes based on Godzilla.
Lifestyle brand Lexington Clothing Company has partnered with Hilaria Baldwin, wife of Alec Baldwin, to launch the new Hamptonite capsule collection.
Perry Ellis International has signed two new deals to expand its Ben Hogan golf brand.
Rubie's Masquerade Co. has been appointed as the official EMEA dress-up licensee for Warner Bros. Consumer Products’ and Sanrio’s DC Comics x Hello Kitty collaboration.
The Joester Loria Group has brokered another collaboration for its client Mountain Dew’s Green Label Exclusives program.
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