As fashion licensors, licensees and retailers from all over the world descend on Las Vegas for the MAGIC trade show, here are five trends that are driving the licensed apparel market.
Macy’s and AwesomenessTV have partnered to debut In Awe of You, a new lifestyle brand aimed at the Gen Z ingénue.
After the release of her new song “Formation,” Beyoncé has launched a new collection inspired by the lyrics of her latest single.
Italian accessories brand Furla has signed a five-year licensing agreement with the Morellato Group to produce and distribute a line of branded watches worldwide.
Dick’s Sporting Goods and UberRush have partnered to bring displaced football fans in Chicago and New York City official championship t-shirts after the Super Bowl.
Paws, Inc., licensor of Garfield property and associated Garfield characters, has partnered with 16 new companies for new Garfield merchandise around the world.
The Carat Shop, under license from Warner Bros. Consumer Products, will launch a new Harry Potter watch collection this month.
Tommy Bahama has partnered with Major League Baseball to honor one of baseball’s most celebrated players, David Ortiz, with the release of the 2016 Collector’s Edition shirt.
Gymboree has launched a limited edition baby collection featuring iconic characters from Random House's Little Golden Books series.
PVH and funds advised by Apax Partners have reached an agreement for PVH to acquire the remaining 55 percent interest in TH Asia, their joint venture for the Tommy Hilfiger brand in China, that PVH did not already own.
Tommy Hilfiger has tapped G-III Apparel Group to launch a line of branded women’s dresses.
Unilever has partnered with Naterra International to develop a beauty line based on the Unilever's salon haircare brand TIGI.
Kate Spade & Company has tapped the Fossil Group to design, develop and distribute Kate Spade New York watches in a long-term licensing deal with will last until 2025.
Footwear and apparel veteran David Thomson has joined Crocs as senior vice president and general manager of Asia, Africa and the Middle East.
Santoro has signed a host of new licensees and launched several new lines for its art brand Gorjuss in Europe.
Sequential Brands Group is marking the 65th anniversary of the Ellen Tracy brand with expanded distribution in a number of categories and a global marketing campaign.
Melissa McCarthy and Sunrise Brands have launched an e-commerce site for the actress' eponymous plus-size fashion label.
Luxury fashion brand Salvatore Ferragamo has extended its eyewear agreement with Marchon Eyewear for an additional five years.
Artist and jewelry designer Steve Soffa has crafted a new line to celebrate the annual Sturgis Motorcycle Rally's 75th anniversary.
SmileyWorld has launched a host of new fashion collaborations featuring the iconic smiley face imagery with retail partners around the world.
adidas Italia is bringing together the Italian football team AC Milan (for which it is master licensor) and Sanrio's Hello Kitty for co-branded gear aimed at female fans.
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