As fashion licensors, licensees and retailers from all over the world descend on Las Vegas for the MAGIC trade show, here are five trends that are driving the licensed apparel market.
Sanrio has launched a new high-fashion collaboration for Hello Kitty with the Australian fashion designer Leroy Nguyen, in a deal brokered by Haven Licensing.
J&D’s Foods, makers of Bacon Salt, have launched new bacon-scented underwear for both men and women that looks and smell like bacon.
The eyewear brand Revo, which is owned by Sequential Brands Group, has debuted a new collection of sunglasses created in collaboration with U2 lead singer Bono.
Authentic Brands Group has entered into a long-term partnership with Delta Galil USA to extend Juicy Couture’s product offering to intimates and sleepwear.
The Point 1888 has brought together Innocent Drinks and the online department store Oliver Bonas to develop a range of knit hats to boost awareness of the Innocent Big Knit campaign.
Artist Debra Valencia's new 2015 holiday collection of bath and beauty products is now available at Walmart and Rite Aid in the U.S.
In celebration of its 100th anniversary, Boeing has teamed with three brand partners for a line of heirloom-quality items inspired by its rich history.
Tod's has purchased the French footwear brand Roger Vivier for €415 million, which it was previously licensing from brand owner Gousson Consultadoria e Marketing.
Luxury lingerie and ready-to-wear brand Fleur du Mal has launched a new collection of Playboy-inspired intimates that evokes the brand's vibe from the '60s and '70s.
Pepsi has partnered with The Hundreds for a limited edition collection inspired by Pepsi's iconic advertising campaigns through the decades.
Multi-channel retailer HSN has named Jeffrey Kuster as president of its Cornerstone division and executive officer of HSNi.
Reebok has signed on as the first-ever exclusive global outfitter of the mixed martial arts organization UFC.
Footwear brand Chinese Laundry has partnered with SGFootwear to bring its brand to new categories including slippers and children's.
PVH Corp. and Gazal are expanding the scope of their Australian joint venture with the addition of the Tommy Hilfiger, Van Heusen and Nancy Ganz businesses in the region.
FremantleMedia Kids & Family Entertainment has signed a string of new licensing deals for the classic Danger Mouse brand, based on the original TV series.
GBG Accessories Group, a subsidiary of Global Brands Group, has picked up the rights to the Kate Spade New York brand for a range of accessories.
Russian animated series "Masha and the Bear" is gaining ground in Italy with new broadcast deals and licensed product.
Xcel Brands has teamed with True Cosmetics to develop a skincare and cosmetics line for fashion designer Isaac Mizrahi, called True Isaac Mizrahi.
MAGIC MarketWeek kicks off this month and with it comes a host of playful fashion brands in all senses of the word, from childrenswear to iconic rock.
Colette in Paris, France, will be the first retail partner to launch Nickelodeon & Viacom Consumer Products' new fashion collection, SpongeBob by Beatrix Ong.
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