As fashion licensors, licensees and retailers from all over the world descend on Las Vegas for the MAGIC trade show, here are five trends that are driving the licensed apparel market.
Sanrio has launched a new high-fashion collaboration for Hello Kitty with the Australian fashion designer Leroy Nguyen, in a deal brokered by Haven Licensing.
J&D’s Foods, makers of Bacon Salt, have launched new bacon-scented underwear for both men and women that looks and smell like bacon.
The eyewear brand Revo, which is owned by Sequential Brands Group, has debuted a new collection of sunglasses created in collaboration with U2 lead singer Bono.
Authentic Brands Group has entered into a long-term partnership with Delta Galil USA to extend Juicy Couture’s product offering to intimates and sleepwear.
The Point 1888 has brought together Innocent Drinks and the online department store Oliver Bonas to develop a range of knit hats to boost awareness of the Innocent Big Knit campaign.
Artist Debra Valencia's new 2015 holiday collection of bath and beauty products is now available at Walmart and Rite Aid in the U.S.
In celebration of its 100th anniversary, Boeing has teamed with three brand partners for a line of heirloom-quality items inspired by its rich history.
Tod's has purchased the French footwear brand Roger Vivier for €415 million, which it was previously licensing from brand owner Gousson Consultadoria e Marketing.
Luxury lingerie and ready-to-wear brand Fleur du Mal has launched a new collection of Playboy-inspired intimates that evokes the brand's vibe from the '60s and '70s.
Pepsi has partnered with The Hundreds for a limited edition collection inspired by Pepsi's iconic advertising campaigns through the decades.
Actress and comedian Rebel Wilson unveiled her new limited edition fashion collection created in collaboration with plus size apparel brand Torrid.
41 Entertainment and Arad Animation have teamed with C-Life Group to develop a wide-reaching apparel range for their upcoming new series "Kong-King of the Apes."
Loudmouth Golf has partnered with Leg Resource to develop a new line of fashion legwear and hosiery, in a deal created by The Brand Liaison.
NFL Players Inc. has expanded its line of NFL player collegiate merchandise featuring active NFL players and their colleges.
Phenixx Marketing & Media is shifting the licensing for the Funyuns snack brand into high gear with the addition of four new partners.
Men’s fashion brand Robert Graham has locked up a deal with Shirt Avenue for tailored clothing and neckwear.
The irreverent gross-out brand Garbage Pail Kids is celebrating its 30th anniversary this year with the launch of a comprehensive licensing program.
American designer Sigrid Olsen is returning to the fashion world with the new Sigrid Olsen Studio collection for HSN.
Warner Bros.’ classic Looney Tunes characters Tweety and Bugs Bunny have been reimagined by 10 top fashion designers for a new kids' apparel collection.
Titan Entertainment is showcasing a wide variety of products from its range of licenses at Spring Fair, taking place this week in Birmingham, England.
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