As fashion licensors, licensees and retailers from all over the world descend on Las Vegas for the MAGIC trade show, here are five trends that are driving the licensed apparel market.
Polaroid and the Sharpe Company are developing a new program for lifestyle merchandise inspired by the iconic photography brand.
Men’s accessories company Cufflinks has collaborated with Lucasfilm and DC Comics to create a boys' neckwear collection.
Pretty Ugly has teamed up with Chasing Fireflies to develop a new line of children's costumes featuring its Uglydoll brand just in time for Halloween.
Apparel brand Jockey International is entering the bedding market in a new licensing agreement with the Pacific Coast Feather Company.
FremantleMedia Kids & Family Entertainment has signed several U.K. licensees for its new animated comedy adventure series "Danger Mouse."
Smiley is continuing to expand its presence in the back-to-school market with the addition of 12 licensees in key territories across Europe.
The Mars Retail Group has tapped Gemmy Industries for a new line of Halloween- and Christmas-themed M&M's products.
MGA Entertainment has signed a number of new deals for its Project Mc² and Bratz brands.
The Pokémon Company International has added four new licensees for apparel and accessories ranges across the U.K. and Europe.
Digital scarf retailer Lovarzi is adding four new products to its "Doctor Who" line in the U.K., created in partnership with BBC worldwide.
Lifestyle brand Tokidoki has appointed Haven as their licensing agent in Australia and New Zealand.
DreamWorks Animations' AwesomenessTV YouTube network is bringing its brand offline with the launch of the pop-up shop Scene@AwesomenessTV in Los Angeles, Calif.
Licensing consulting company TSG Brands has named Kimberly Awad as vice president of licensing acquisitions.
Firefly Brand Management has finalized a number of deals for the TapatÍo hot sauce brand that include extensions into gifting and apparel.
Babies ‘R’ Us will help parents celebrate their little ones’ very first holiday season with a special series of “Baby’s First Christmas” in-store events.
Iconix Europe has made a deal with Starter Black label and design team Clements Ribeiro for an apparel collection.
Happy Socks has collaborated with rapper Snoop Dogg on a limited edition sock collection in the U.K.
Quiksilver has tapped The Faction Collective to design and manufacture a new range of freeride and freestyle skis under its Roxy brand.
David Beckham has launched a joint venture with Global Brands Group to develop a global lifestyle brand for the soccer star.
Generation Hustle has launched an exclusive on-demand fashion collection featuring imagery from the summer film Dawn of the Planet of the Apes.
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