How super fan Alyssa Milano has turned a practical idea into a trendy women’s sportswear brand for enthusiasts from the diamond to the raceway.
Marvel Entertainment has partnered with Five Four for a series of menswear capsule collections inspired by the studio’s catalog of superheroes.
Loblaw Companies, the owner of Joe Fresh, has tapped the Aldo Group to design, produce and distribute footwear under the Joe Fresh brand.
Fashion designer Kenneth Cole has paired with the Geneva Watch Group for a new line of smartwatches that will hit stores in April.
Perry Ellis International has sold the C&C California brand to ACH C&C, a newly created venture organized by members of ACI Licensing.
The Trump Organization has launched a new fragrance collection for men exclusively at Macy's in the U.S., in partnership with licensee Parlux Fragrances.
East London cycling shop Brick Lane Bikes has teamed with Italian cycling apparel brand Pella Sportswear for a co-branded clothing range.
Artist and jewelry designer Steve Soffa has crafted a new line to celebrate the annual Sturgis Motorcycle Rally's 75th anniversary.
Fashion designer Diane von Furstenberg has tapped the Brown Shoe Company to create a collection of ready-to-wear women’s shoes for her DVF brand.
Energizer Personal Care has signed four new licensees to bring the Hawaiian Tropic sun care brand to swimwear, footwear, cosmetics and beach accessories.
Tommy Bahama has teamed with Coola Suncare to develop a line of suncare products that will hit retail this spring.
Entertainment One Licensing has teamed with Rainbow Designs to bring Peppa Pig to the nursery sector.
Twentieth Century Fox Consumer Products and a slew of major fashion brands have unveiled new collaborations featuring The Simpsons.
Destination Maternity has partnered with family lifestyle expert and designer Wendy Bellissimo for her first foray into maternity wear.
Veteran illustrator Phil Marden has signed a number of new deals for his humorous conceptual illustrations.
Sanrio has teamed with jewelry designer Chan Luu for an exclusive collection of handmade jewelry featuring pop icon Hello Kitty.
Calvin Klein, a subsidiary of PVH Corp., has tapped American Designer Fashion, to distribute and operate retail stores for several of its brands.
Kaynak Licensing and Turkish retailer LC Waikiki are teaming to create a clothing range featuring the kids’ TV series “Niloya.”
High Sierra, a division of Samsonite, and The Citypak Project will distribute 1,750 specially designed backpacks to the homeless in the Boston area June 19.
Knockout Licensing has added a trio of new Downton Abbey licensees for a range of play and novelty items.
Ekocycle, the lifestyle brand from will.i.am and the Coca-Cola Company that encourages recycling, has appointed a licensing agent.
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