How super fan Alyssa Milano has turned a practical idea into a trendy women’s sportswear brand for enthusiasts from the diamond to the raceway.
The Pokémon Company International has launched a Pokémon Boutique in conjunction with the Japan LA Pop Culture Shop.
Evergreen International Holdings has signed on to bring a number of premium kids' apparel brands to China including Roberto Cavalli Junior, Diesel Kid and Fendi Kids.
Iconic Sunset Boulevard music venue the Viper Room, which was opened by actor Johnny Depp in 1993, has collaborated with Urban Outfitters for a new line of t-shirts.
Licensor Perry Ellis International has unveiled a leadership succession plan that will see founder and CEO George Feldenkreis step down after 50 years leading the company.
Idea Patch has brokered two new apparel deals IDW Publishing's comics Zombies vs. Robots and 30 Days of Night.
London-based licensing agency Bloom has signed a duo of new deals for Tokidoki that will bring the lifestyle brand to cosmetics and apparel in the U.K.
Majestic Athletic, makers of the official on-field uniforms worn by Major League Baseball players, is planning Jersey Day celebrations in every Major League city across the U.S.
Iced tea brand Brisk has teamed with the Brooklyn-based lifestyle brand Mishka to create a limited edition apparel collection inspired by its bold beverage flavors.
Santoro has teamed with the Italian children's apparel company Preca Brummel to create its first-ever kids clothing range featuring its Gorjuss brand.
Joseph Abboud has released his eponymous fragrance, created in partnership with Tru Fragrance and Harry Fremont (master perfumer of Firmenich).
Canadian lifestyle brand Roots has re-teamed with writer and visual artist Douglas Coupland for a capsule collection.
HBO Global Licensing is partnering with Composite Effects for a line of hyper-realistic silicone masks and prosthetics based on “Game of Thrones.”
Sony Music Entertainment is gearing up for a major licensing initiative for the “The X-Factor’s” female super group Fifth Harmony.
Alex and Ani has signed a global licensing agreement with Hasbro for the Alex and Ani Monopoly collection of expandable wire charm bangles.
The long-term partnership between Puma and Arsenal Football Club has formally begun and includes wide-ranging licensing rights.
Quiksilver has signed a raft of new partners to extend its brands, including Quiksilver, Roxy and DC, into children’s apparel, watches, legwear, luggage and more.
BCI will develop a new apparel line for the BBC cartoon series “Roobarb and Custard,” which is celebrating its 40th anniversary.
To promote the Marvel film Guardians of the Galaxy, customization company CafePress launched an extensive line of fan-generated apparel and consumer products.
SmileyWorld has partnered with fashion handbags licensee Guangzhou Qiankun to release a new collection of handbags and accessories in China later this year.
Epic Rights, the global branding and merchandising agency representing KISS, has signed a new t-shirt deal with Major League Baseball and apparel licensee Liquid Blue.
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