As fashion licensors, licensees and retailers from all over the world descend on Las Vegas for the MAGIC trade show, here are five trends that are driving the licensed apparel market.
Xcel Brands has entered into a strategic partnership with Hudson's Bay and Lord & Taylor for three of its brands and an additional exclusive brand targeting Millennials.
Perry Ellis International is expanding its licensing agreement with American Traveler to include men's luggage and travel bags for the Original Penguin brand.
The NFL Players Association has added six new licensees to its roster for products including women’s apparel, toys, personalized video messages and more.
Moose Toys has tapped Disguise to bring its collectible toy franchise Shopkins to life with a costume and dress-up range.
Lebanese design label Elie Saab has partnered with Italian eyewear creator Safilo to develop the brand's first-ever eyewear collection.
To celebrate the start of the college football season, the Collegiate Licensing Company is promoting the 11th annual College Colors Day, taking place Friday.
Maurizio Distefano Licensing has been appointed to manage the licensing program for one of Italy's top fashion brands, Camomilla Milano.
Sports lifestyle brand '47 has partnered with the snow apparel brand 686 to create a capsule collection of collegiate technical gear.
Bulova has launched a cobranded timepiece featuring one of the world's top football clubs, Manchester United.
The LEGO Group has partnered with Disguise to create children’s Halloween costumes, role play items and accessories based on LEGO characters.
Authentic Brands Group has acquired Jones New York and appointed former PVH and LVMH executive Mark Weber to lead the brand's reboot.
The Behar Licensing Corp has teamed with Concepts NYC in a multi-year licensing agreement for Ike Behar-branded men’s underwear and thermals.
Alongside apparel, footwear and accessories already in market, in 2015, Goodyear is now launching an eyewear collection in the U.S.
Perfetti Van Melle has tapped licensing agency Stories to develop a new licensing program for its confectionary brand Mentos in France.
Square Enix and Taito, owner of "Space Invaders" brand, have released several new brand themes to inspire products featuring the classic arcade game.
Iconic Sunset Boulevard music venue the Viper Room, which was opened by actor Johnny Depp in 1993, has collaborated with Urban Outfitters for a new line of t-shirts.
Entertainment One Licensing has new expansions for its teen lifestyle brands including cosmetics for So So Happy and apparel for Skelanimals at Hot Topic.
Cherokee Global Brands has launched Point Cove, a new lifestyle brand for kids ages 2 to 14.
Nickelodeon-Viacom Consumer Products and fashion brand United Colors of Benetton unveiled a new kids apparel collaboration featuring Nickelodeon's “SpongeBob SquarePants” and “Teenage Mutant Ninja Turtles.”
NBA Miami Heat star Dwyane Wade and Naked Brand Group are collaborating on a new collection and business partnership.
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