CEO Doug Wood examines the strategy and value of licensing that have helped drive the growth and expansion of this popular lifestyle brand.
German design label Jolina Dallas Sports Couture has released a premium apparel collection featuring the Pink Panther.
Birchbox, a beauty and grooming retailer, has teamed up with Draper James, Reese Witherspoon’s Southern-inspired lifestyle brand, to curate its March box.
The bi-annual fashion trade show MAGIC hosted a special seminar on licensing yesterday, titled “Hot Trends in Fashion Licensing.”
NBCUniversal and The Blonds have joined forces to debut a fall/winter apparel collection inspired by Universal Pictures’ upcoming film The Mummy, in theaters June 9.
Island-inspired lifestyle brand Tommy Bahama has partnered with Noxs to develop a branded collection of men’s and women’s outerwear.
Paws Inc. has signed a slate of new licensees to bring its iconic lasagna-loving cat Garfield to a raft of apparel and accessories throughout North America this year.
Toei Animation and Funimation Entertainment have secured a variety of apparel licensees for the new “Dragon Ball Super” and original “Dragon Ball Z” anime series.
Perry Ellis International has tapped Roffe Accessories to design and distribute a line of handbags and accessories under the Rafaella brand in the U.S. and Canada.
Creative Licensing, in partnership with Studiocanal, has tapped a series of partners for apparel based on The Terminator and Rambo, among others.
Model and fashion designer Mimi Wade has launched a new apparel collection featuring the Pink Panther at London Fashion Week.
Nickelodeon is launching a brand-new range of apparel and accessories at Macy’s in support of its “Teenage Mutant Ninja Turtles” property, with major support from NBA All-Star Carmelo Anthony.
Nickelodeon and Viacom Consumer Products has partnered with licensee TD Gulliver for a new spring/summer “SpongeBob SquarePants” apparel collection for Russia and surrounding territories.
Perry Ellis International has partnered with MRH SpaRotica Groupé to introduce a collection of men’s products under the Farah brand in China.
Warner Bros. Consumer Products, in partnership with DC Entertainment, has tapped Hot Topic for a limited edition fashion collection inspired by the heroines and villains of the DC Universe.
Major League Baseball has tapped licensee Tommy Bahama for a new apparel collection in honor of the 2016 MLB season.
U.K. retailer Mothercare has partnered with fashion designer Julien Macdonald to develop range of newborn and baby apparel, in a deal brokered by Select Licensing.
Dena Designs has partnered with three licensees for its Happi by Dena brand, in deals brokered by The Joester Loria Group, its exclusive licensing agent.
Geek merchandise retailer Merchoid has unveiled its first range of officially licensed swim shorts.
The Boy Scouts of America has added three new licensees–Riley Blake Designs, Liberty Clothing and Grande Place–to expand its current offering of consumer products.
WallFlower, an American juniors lifestyle brand, has teamed up with three companies to expand their current offerings in the apparel and accessories category.
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