Licensed fashion is exploding, from entertainment property collaborations with well-known designers and high-end retailers to brands entertaining new categories to even more celebrity ranges.
Genius Brands International has signed two more licensing partners–Jaya Apparel and H.E.R. Accessories–for its new music and fashion-driven tween girls' brand, “SpacePop.”
British supermodel Jourdan Dunn has partnered with U.K. retailer Marks & Spencer to launch a children’s clothing range, Lil’ LonDunn.
New York-based watch manufacturer Concepts In Time has partnered with Hershey Kisses to design and develop a fine watch line.
Saks Fifth Avenue Off 5th will feature the first-ever Gilt in-store shop when it officially opens its first location in New York City on March 3.
Nordstrom has launched the Olivia Palermo + Chelsea28 collection, a collaboration between New York socialite Olivia Palermo and its in-house brand Chelsea28.
Canada Goose has partnered with the NBA All-Star Game 2016 to welcome the players to Toronto, Canada, in warmth and style.
Macy’s and AwesomenessTV have partnered to debut In Awe of You, a new lifestyle brand aimed at the Gen Z ingénue.
After the release of her new song “Formation,” Beyoncé has launched a new collection inspired by the lyrics of her latest single.
Italian accessories brand Furla has signed a five-year licensing agreement with the Morellato Group to produce and distribute a line of branded watches worldwide.
Dick’s Sporting Goods and UberRush have partnered to bring displaced football fans in Chicago and New York City official championship t-shirts after the Super Bowl.
Girls’ fashion brand Flowers by Zoe has created a new apparel collection featuring Mattel's Barbie brand.
Mattel is expanding the presence of the Barbie brand in the apparel space with a new girls line at Mango Kids this fall/winter.
Perry Ellis International has tapped Black Label Clothing for a new line of tailored clothing and neckwear under its Original Penguin brand.
The newly re-launched fashion doll franchise Bratz has teamed with the creative community VFiles to produce an apparel line and doll for the holiday season.
The Brand Liaison has brokered two new apparel and accessories partnerships for the Ladies Professional Golf Association.
“Marvel’sDaredevil,” which will include the first-ever live-action appearance of the Punisher on television.
Global Brands Group has hired fashion and retail veteran executive Suzy Biszantz to serve as president of its Joe’s lifestyle brand.
Urban Decay and Gwen Stefani will release a new cosmetics collection this spring as the second part of their ongoing collaboration.
E-commerce retailer Mr. Porter has teamed up with Matthew Vaughn, the director of Kingsman: The Secret Service, to launch a line of suits and men's accessories inspired by the film.
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