As fashion licensors, licensees and retailers from all over the world descend on Las Vegas for the MAGIC trade show, here are five trends that are driving the licensed apparel market.
K. Bell has released a limited edition sock collection in collaboration with feline Internet sensation Grumpy Cat.
Twentieth Century Fox Consumer Products has collaborated with Delivery Agent to launch a new online store featuring its hit series "Empire."
Genius Brands International and its subsidiary A Squared Entertainment have collaborated with Neroli Group to open a Psycho Bunny flagship retail store.
Sanrio has launched a new high-fashion collaboration for Hello Kitty with the Australian fashion designer Leroy Nguyen, in a deal brokered by Haven Licensing.
J&D’s Foods, makers of Bacon Salt, have launched new bacon-scented underwear for both men and women that looks and smell like bacon.
The eyewear brand Revo, which is owned by Sequential Brands Group, has debuted a new collection of sunglasses created in collaboration with U2 lead singer Bono.
Authentic Brands Group has entered into a long-term partnership with Delta Galil USA to extend Juicy Couture’s product offering to intimates and sleepwear.
The Point 1888 has brought together Innocent Drinks and the online department store Oliver Bonas to develop a range of knit hats to boost awareness of the Innocent Big Knit campaign.
Artist Debra Valencia's new 2015 holiday collection of bath and beauty products is now available at Walmart and Rite Aid in the U.S.
In celebration of its 100th anniversary, Boeing has teamed with three brand partners for a line of heirloom-quality items inspired by its rich history.
The Corona and Modelo Especial licensing programs, managed by the Joester Loria Group, are expanding their reach in the lifestyle arena with new apparel collections.
GapKids has partnered with ED, the new lifestyle brand of American comedian and talk show host Ellen Degeneres, to launch a limited edition apparel collection.
Apparel brand Vans is continuing its partnership with the youth smoking prevention campaign Truth for a new collection that highlights replacements for cigarettes.
The NFL Players Association has added six new licensees to its roster for products including women’s apparel, toys, personalized video messages and more.
The retro bath product Crazy Foam is giving its newly rebooted brand a boost through a new partnership with Warner Brothers Consumer Products.
The SmileyWorld brand continues to grow with new licensing including a pop-up shop in Beijing and a collaboration with Fendi.
Twentieth Century Fox Consumer Products has teamed with Hot Topic for a limited edition fashion collection feature the hit FX series "American Horror Story."
Global Brands Group has signed a long-term licensing deal with the joint venture between Iconix Brand Group and Buffalo International.
Luxury brand Moncler is entering the eyewear category in a new, exclusive partnership with manufacturer the Marcolin Group.
Pretty Ugly has teamed up with Chasing Fireflies to develop a new line of children's costumes featuring its Uglydoll brand just in time for Halloween.
©2015 ADVANSTAR COMMUNICATIONS INC. All rights reserved.