As fashion licensors, licensees and retailers from all over the world descend on Las Vegas for the MAGIC trade show, here are five trends that are driving the licensed apparel market.
Polaroid and the Sharpe Company are developing a new program for lifestyle merchandise inspired by the iconic photography brand.
Men’s accessories company Cufflinks has collaborated with Lucasfilm and DC Comics to create a boys' neckwear collection.
Pretty Ugly has teamed up with Chasing Fireflies to develop a new line of children's costumes featuring its Uglydoll brand just in time for Halloween.
Apparel brand Jockey International is entering the bedding market in a new licensing agreement with the Pacific Coast Feather Company.
FremantleMedia Kids & Family Entertainment has signed several U.K. licensees for its new animated comedy adventure series "Danger Mouse."
Smiley is continuing to expand its presence in the back-to-school market with the addition of 12 licensees in key territories across Europe.
The Mars Retail Group has tapped Gemmy Industries for a new line of Halloween- and Christmas-themed M&M's products.
MGA Entertainment has signed a number of new deals for its Project Mc² and Bratz brands.
The Pokémon Company International has added four new licensees for apparel and accessories ranges across the U.K. and Europe.
Digital scarf retailer Lovarzi is adding four new products to its "Doctor Who" line in the U.K., created in partnership with BBC worldwide.
Coolabi Group announced new licensing deals with Fashion U.K. and Scribble Down for its adventure brand Beast Quest.
Redan Alchemy has struck a deal with LF Beauty in the U.K. to design and produce toiletries for the iconic TV series “The Sooty Show.”
Loudmouth Golf has partnered with D.G. Yuengling & Son to design one-of-a-kind men's and women's pants and shorts inspired by the brewery.
Disney Consumer Products has rolled out a robust product range for its upcoming comedy-adventure Big Hero 6, which will debut in theaters Nov. 7.
Saban Brands has launched the first-ever pop-up shop for its lifestyle brand Paul Frank in New York City's Times Square.
Ugg Australia and Pendleton Woolen Mills have teamed to launch a limited edition fall/winter footwear collection.
Viz Media has launched the first-ever product line for the classic anime property Doraemon in the U.S.
Dental industry manufacturer Young Dental has acquired the Oral B brand name for use on select professional oral care products.
Santoro licensees have added a raft of new merchandise for the art brand Gorjuss in the U.K. and worldwide.
Apparel retailer Lucky Brand has partnered with U.K.-based Norton Motorcycles for an apparel range.
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