From the Simpsons to Sons of Anarchy, Twentieth Century Fox Consumer Products has proven it has the savvy instincts needed to develop a broad array of licensed apparel programs.
Sony and Rocket Licensing have teamed with Poeticgem to develop nightwear, underwear and loungewear inspired by “Breaking Bad.”
Sanrio has partnered with New York-based apparel company MAG Brands for a collection of Hello Kitty outerwear for the U.S. market.
Columbia Sportswear and the Dallas Cowboys have announced an apparel licensing partnership for co-branded sportswear, outerwear and accessories.
Those Licensing People has been appointed as the master licensing agent for fashion brand and retail group Bolongaro Trevor.
Warner Bros. Consumer Products and Tonner Doll Company have unveiled the dolls created by high-end fashion and costume designers for The Wizard of Oz's 75th.
The Kardashian sisters are entering a whole new arena–hair care–in a new partnership with Farouk Systems.
Jockey International has a new addition–Baby Jockey, a new baby apparel line created in partnership with Gerber Childrenswear.
Mattel is re-launching its line of BeForever historical American Girls dolls with a little help from the Lifetime fashion competition series "Project Runway."
Red Robin Gourmet Burgers is the latest in a growing list of eateries partnering with CafePress to meet the demand of loyal customers.
Target is planning a limited edition girls' collection inspired by the upcoming Sony Pictures film Annie, set to hit theaters Dec. 19.
Kleenex brand has partnered with fashion designer Isaac Mizrahi to create four new designs to the Kleenex Expressions line of products.
Knockout Licensing has tapped perfume house Aidan AryL Enterprises to create a line of personal and home fragrances inspired by “Downton Abbey.”
Loudmouth Golf has hired apparel and retail executive Dennis Green as its new executive vice president and general manager of sales and marketing.
The Joester Loria Group has tied up a new deal with PS Brands, which will serve as the new U.S. footwear and hosiery partner for The World of Eric Carle brand.
Warner Bros. Consumer Products EMEA is pairing with Puma for a range of co-branded gear featuring Tom and Jerry and Superman.
MGM’s Consumer Products division has lined up 18 licensees in support Robocop, which premiered in U.S. theaters Feb. 12.
the National Education Association and Dr. Seuss Enterprises’ Read Across America campaign kicked off with the Cat-a-Van Reading Tour hiting the the road.
Bioworld Merchandising is setting its sights on the children’s market with the acquisition of Nolan Glove Co.
Fam Brands is expanding its range of products under the Bally Total Fitness brand with the launch of fitness accessories.
Iconix Europe is bringing U.S. streetwear brand Mossimo to Europe through a new direct-to-retail deal with Blue Inc.
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