How super fan Alyssa Milano has turned a practical idea into a trendy women’s sportswear brand for enthusiasts from the diamond to the raceway.
American rocker Sammy Hagar has partnered with Epic Rights and Prominent Brand + Talent to develop a licensing program for his Sammy's Island brand.
Mercis has partnered with Kira Kids for a new line of kids' apparel featuring Dutch artist Dick Bruna’s classic character Miffy.
Kohl's has teamed with actress and fitness enthusiast Shay Mitchell for a capsule collection of athleisure apparel available now in stores and online.
Uniqlo is planning a global collaboration with Disney Consumer Products, dubbed Magic For All, that will include new products, pop-up displays and in-store and customer experiences.
Kathy Ireland is returning to the category that launched her empire–socks–in a new deal with Kiss Legwear.
Kellogg’s has partnered with MSA Apparel for a line of young men’s and junior's fashion tops and fleece, in a deal brokered by The Joester Loria Group.
Mars, Inc. has tapped Zalemark to create a line of fashion jewelry featuring the M&M's candy brand.
The British animal charity Battersea Dogs & Cats Home has partnered with Rapanui Clothing to launch a range of t-shirts, hoodies and tote bags.
Hearst-Rodale's magazine brand Men's Health has launched a range of vitamins in the U.K.
Burberry Group is continuing its licensing partnership with Luxottica Group for the development, production and worldwide distribution of eyewear.
Rubie’s Costume Company has partnered with Nickelodeon to create officially-licensed costumes, masks and accessories based on the film Teenage Mutant Ninja Turtles for Halloween.
The Museum of London, in collaboration with Christys’ Hats and Lovat Mill, will launch a line of tweed accessories inspired by Sherlock Holmes.
Entertainment One Licensing has announced four new apparel and accessories collaborations for its lifestyle brand Skelanimals.
Hot Topic and Twentieth Century Fox Consumer Products unveiled a limited-edition collection of fashion apparel inspired by the film The Book Of Life.
Sony and Rocket Licensing have teamed with Poeticgem to develop nightwear, underwear and loungewear inspired by “Breaking Bad.”
Vans has teamed up with the Truth anti-smoking campaign to launch a limited edition collection of footwear and apparel.
National Geographic has tapped Home Source International to develop a line of beach towels under its National Geographic and National Geographic Kids brands.
Fashion designer Isaac Mizrahi has released a new craft line of knitting yarns exclusively at North American arts and crafts store Michaels.
“America’s Next Top Model" host and former supermodel Tyra Banks has launched her debut makeup line, Tyra Beauty.
Nick Graham, founder of the Joe Boxer brand, launched his new eponymous lifestyle brand Tuesday at Macy's.
©2015 ADVANSTAR COMMUNICATIONS INC. All rights reserved.