How super fan Alyssa Milano has turned a practical idea into a trendy women’s sportswear brand for enthusiasts from the diamond to the raceway.
Women's brand Rebel Girl has joined forces with licensing agency Dimensional Branding Group and production company Festa Entertainment.
The University of Michigan has replaced Adidas, making Nike its official athletic footwear, apparel and equipment provider through 2027, with an option to extend the deal to 2031.
United Airlines will feature Cowshed Spa, the spa and lifestyle brand of London-based Soho House & Co., in new amenities onboard its flights.
The Asian women's fashion brand Five Plus has launched a Betty Boop apparel collection across China.
A year after announcing plans to launch an eponymous lifestyle brand, comedian and TV personality Ellen DeGeneres has launched ED by Ellen online.
U.S. teen retailer Aeropostale is expanding throughout Asia with new licensing agreements in India and Indonesia.
Costume manufacturer Rubie’s has acquired the British face mask company Mask-arade from its owners, Ray Duffy, Dean Walton and Chris O’Nyan.
41 Entertainment and Arad Animation have tapped Komar Kids to develop a line of kids' sleepwear in the U.S. and Canada inspired by the upcoming "Kong–King of Apes."
For the 50th anniversary of "Classic Thunderbirds," ITV Studios Global Entertainment is bringing the brand to men's fashion with three new partnerships.
Authentic Brands Group has acquired the Swedish outdoor lifestyle brand Tretorn from Puma.
Sanrio has partnered with New York-based apparel company MAG Brands for a collection of Hello Kitty outerwear for the U.S. market.
GreenLight has announced a new licensing agreement with Sony Pictures to create a series of vehicle replicas from the TV show “Breaking Bad.”
Pharrell Williams' latest sustainable fashion collaboration, G-Star's RAW for the Oceans, is now available at Mall of America in Bloomington, Minn.
Michelle Smith will be the sixth designer in Kohl's Department Stores' DesigNation fashion collaboration series.
Knockout Licensing has renewed and extended several deals with key licensees for the TV series “Downton Abbey."
Twentieth Century Fox Consumer Products and Forever 21 have created a new collection featuring "The Simpsons" that will debut at stores worldwide Thursday.
Crayola has tapped Zalemark to create a new jewelry line that reflects the image and colorful personality of its brand.
One Jeanswear Group has announced plans to launch a Robert Rodriguez sportswear brand in February 2015.
Mask-arade, with Rubie’s Masquerade from the Warner Bros. Batman franchise, will launch three masks from The Dark Knight Trilogy.
Sears has teamed with online engagement ring retailer James Allen to open jewelry boutiques at 16 Sears locations throughout New York, Maryland and Puerto Rico.
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