How super fan Alyssa Milano has turned a practical idea into a trendy women’s sportswear brand for enthusiasts from the diamond to the raceway.
The Pokémon Company International has launched a Pokémon Boutique in conjunction with the Japan LA Pop Culture Shop.
Evergreen International Holdings has signed on to bring a number of premium kids' apparel brands to China including Roberto Cavalli Junior, Diesel Kid and Fendi Kids.
Iconic Sunset Boulevard music venue the Viper Room, which was opened by actor Johnny Depp in 1993, has collaborated with Urban Outfitters for a new line of t-shirts.
Licensor Perry Ellis International has unveiled a leadership succession plan that will see founder and CEO George Feldenkreis step down after 50 years leading the company.
Idea Patch has brokered two new apparel deals IDW Publishing's comics Zombies vs. Robots and 30 Days of Night.
London-based licensing agency Bloom has signed a duo of new deals for Tokidoki that will bring the lifestyle brand to cosmetics and apparel in the U.K.
Majestic Athletic, makers of the official on-field uniforms worn by Major League Baseball players, is planning Jersey Day celebrations in every Major League city across the U.S.
Iced tea brand Brisk has teamed with the Brooklyn-based lifestyle brand Mishka to create a limited edition apparel collection inspired by its bold beverage flavors.
Santoro has teamed with the Italian children's apparel company Preca Brummel to create its first-ever kids clothing range featuring its Gorjuss brand.
Joseph Abboud has released his eponymous fragrance, created in partnership with Tru Fragrance and Harry Fremont (master perfumer of Firmenich).
Radar Licensing, agent for the original Texas Chainsaw Massacre film series, has lined up a roster of licensees to celebrate the franchise’s 40th anniversary.
K.I.D.S./Fashion Delivers, recognized three top leaders from fashion, real estate and entertainment Tuesday in New York City.
It doesn’t get much more powerful than a Marvel superhero, and the company is capitalizing on that brand strength with a new strategy.
Pretty Ugly, owner of the Uglydoll brand, is partnering with Chasing Fireflies for children’s costumes.
Nicole “Snooki” Polizzi, star of “Jersey Shore,” “Snooki & JWoww” and “Dancing With the Stars,” has collaborated with NYS Collection for a collection of signature eyewear.
Italian art brand The Gkrs has added two new partners.
Fashion designer Tory Burch's new line of accessories for health and fitness brand Fitbit is now available for pre-order.
Pop icon Britney Spears is planning a line of sleepwear apparel called The Intimate Britney Spears with retail partner Change Lingerie.
Chevrolet will welcome soccer team Manchester United to Michigan for its debut match in the state this Saturday at University of Michigan in Ann Arbor.
Big Tent Entertainment and Coveroo will feature internet star Domo on smart phones and tablet covers featuring top professional sports teams.
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