How super fan Alyssa Milano has turned a practical idea into a trendy women’s sportswear brand for enthusiasts from the diamond to the raceway.
SmileyWorld has launched a host of new fashion collaborations featuring the iconic smiley face imagery with retail partners around the world.
Jazzercise is putting legwarmers and leotards firmly in the past with a new re-branding effort led by brand and retail consultancy CBX.
High IntenCity has renewed its license for ABC’s TV series "Once Upon a Time" for jewelry, hair and novelty accessories.
The Joester Loria Group has brokered a multi-category clothing deal for the Amy Coe baby and kids' brand that broadens the retail reach of the brand.
The Italian Football Federation and Puma have entered a comprehensive new partnership that will see the sportswear brand serve as the FIGC’s lead partner.
Nike has extended its license agreement with Perry Ellis International for men's, women's and children's swimwear and accessories in North America.
Footwear brand Crocs has launched a global marketing campaign that will see the iconic clog appearing on some of the world's most recognizable landmarks.
Iconix Europe, the joint venture between Iconix Brand Group and TLC, has signed a direct-to-retail deal to bring the Brooklyn’s Own by Rocawear brand to Europe.
Fendi celebrated the launch of its new eyewear collaboration with French designer Thierry Lasry at an event in New York City Thursday.
Marvel Entertainment has partnered with Five Four for a series of menswear capsule collections inspired by the studio’s catalog of superheroes.
Poeticgem is planning a line of Garfield-branded men’s nightwear in the U.K., in a deal brokered by Bulldog Licensing.
Hot Topic is planning a limited edition collection of apparel inspired by Disney’s upcoming feature film Maleficent, in theaters on May 30.
OPI and Ford Motor Company are planning a limited edition nail lacquer collection inspired by the Ford Mustang.
The U.S.-based non-profits Kids In Distressed Situations and Fashion Delivers have successfully completed their merger.
Bulldog Licensing has added two new partners for TV ad star Monkey, who reached icon status after his double act with Johnny Vegas hit the airwaves.
Twentieth Century Fox Consumer Products has teamed up with Johnny Cupcakes and NECA for two new The Simpsons offerings.
Apparel wholesaler Mad Engine has acquired the Toronto, Canada-based sourcing company Xtreme Worldwide.
Lucky Brand is expanding its collaboration with Ford Motor Company for a new collection of men’s and women’s apparel featuring Mustang.
Knockout Licensing has added three new licensees for the social media canine sensation Boo–The World’s Cutest Dog.
In the run up to Miffy’s 60th anniversary in 2015, Mercis has signed new apparel partnerships for the character in Italy and Israel.
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