As fashion licensors, licensees and retailers from all over the world descend on Las Vegas for the MAGIC trade show, here are five trends that are driving the licensed apparel market.
Xcel Brands has entered into a strategic partnership with Hudson's Bay and Lord & Taylor for three of its brands and an additional exclusive brand targeting Millennials.
Perry Ellis International is expanding its licensing agreement with American Traveler to include men's luggage and travel bags for the Original Penguin brand.
The NFL Players Association has added six new licensees to its roster for products including women’s apparel, toys, personalized video messages and more.
Moose Toys has tapped Disguise to bring its collectible toy franchise Shopkins to life with a costume and dress-up range.
Lebanese design label Elie Saab has partnered with Italian eyewear creator Safilo to develop the brand's first-ever eyewear collection.
To celebrate the start of the college football season, the Collegiate Licensing Company is promoting the 11th annual College Colors Day, taking place Friday.
Maurizio Distefano Licensing has been appointed to manage the licensing program for one of Italy's top fashion brands, Camomilla Milano.
Sports lifestyle brand '47 has partnered with the snow apparel brand 686 to create a capsule collection of collegiate technical gear.
Bulova has launched a cobranded timepiece featuring one of the world's top football clubs, Manchester United.
The LEGO Group has partnered with Disguise to create children’s Halloween costumes, role play items and accessories based on LEGO characters.
Carter's has teamed up with Kids Preferred to develop line of toys for the baby apparel brand.
Australian skin care line Cancer Council Sunscreens has unveiled its Peppa Pig Kids SPF 50+ sunscreens.
Licensed clothing specialist Poeticgem is set to develop a new adult nightwear and underwear range based on The Snowman and The Snowdog brand.
Sports company Puma has teamed up with L’Oréal for beauty products, replacing current personal care product licensee Procter & Gamble.
Paul Frank announced a partnership with Scottish R&B singer/songwriter and Elton John protégé Tallia Storm, who will be featured in the U.K. Pajammin campaign.
U.S. clothing brand Lotty Dotty has signed on to create a a new apparel range for the entertainment brand Talking Tom and Friends, in a deal brokered by Bulldog Licensing.
Manchester United has entered a multi-year partnership with IVC to create a line of branded wellness products in China.
To support the multi-platform launch of Sonic the Hedgehog's new iteration, Sonic Boom, SEGA of America has lined up a robust group of partners.
Lawless Entertainment and Dina Asia Pacific have made a deal with Shanghai Pin Shi Fushi for a line of children’s apparel featuring Suzy’s Zoo.
Tommy Bahama will unveil a new retail/restaurant concept at Harbourside Place in Jupiter, Fla.,on Thursday.
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