As fashion licensors, licensees and retailers from all over the world descend on Las Vegas for the MAGIC trade show, here are five trends that are driving the licensed apparel market.
Sun City is planning a line of branded apparel and accessories in France for Twentieth Century Fox's upcoming film Ice Age 5: Collision Course.
The NFL Players Association is joining forces with the Fire Department of New York for a limited edition t-shirt collection to celebrate FDNY's 150-year legacy.
On Sept. 10 the H by Halston collection will debut exclusively on QVC.
Cherokee plans to grow the international presence of its Everyday California brand in a new deal with 5 Horizons Group for a wide assortment of apparel and accessories.
The National Football League has partnered with Lulu DK Tattoos for a line of jewelry-inspired temporary tattoos featuring all 32 NFL teams.
Perry Ellis International has tapped Randa Accessories U.K. for a range of men's luggage and travel bags under the Original Penguin brand in the U.K. and Ireland.
Apparel brand Vans is continuing its partnership with the youth smoking prevention campaign Truth for a new collection that highlights replacements for cigarettes.
Gap has teamed up with Virgin Hotels, founded by entrepreneur Richard Branson, to give guests access to the latest Gap fashions from their hotel room.
Santoro has signed new partners and unveiled new product for its slate of art brands including Kori Kumi, Mirabelle and Willow.
Online t-shirt marketplace SunFrog.com has added licensing executive Chris Hallock to its team.
Warner Bros. Consumer Products and Tonner Doll Company have unveiled the dolls created by high-end fashion and costume designers for The Wizard of Oz's 75th.
Carter's has teamed up with Kids Preferred to develop line of toys for the baby apparel brand.
Australian skin care line Cancer Council Sunscreens has unveiled its Peppa Pig Kids SPF 50+ sunscreens.
Licensed clothing specialist Poeticgem is set to develop a new adult nightwear and underwear range based on The Snowman and The Snowdog brand.
Sports company Puma has teamed up with L’Oréal for beauty products, replacing current personal care product licensee Procter & Gamble.
Paul Frank announced a partnership with Scottish R&B singer/songwriter and Elton John protégé Tallia Storm, who will be featured in the U.K. Pajammin campaign.
U.S. clothing brand Lotty Dotty has signed on to create a a new apparel range for the entertainment brand Talking Tom and Friends, in a deal brokered by Bulldog Licensing.
Manchester United has entered a multi-year partnership with IVC to create a line of branded wellness products in China.
To support the multi-platform launch of Sonic the Hedgehog's new iteration, Sonic Boom, SEGA of America has lined up a robust group of partners.
Lawless Entertainment and Dina Asia Pacific have made a deal with Shanghai Pin Shi Fushi for a line of children’s apparel featuring Suzy’s Zoo.
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