As fashion licensors, licensees and retailers from all over the world descend on Las Vegas for the MAGIC trade show, here are five trends that are driving the licensed apparel market.
Just in time for Halloween, Warner Bros. Consumer Products has partnered with Rubie’s Costume Co., PPW Toys and ICup to introduce new adult, kids' and pet costumes.
Joyrich has partnered with IMG in a global deal to license the apparel label in new product segments and franchise it to new territories.
Loudmouth Golf is planning a new, limited edition line of apparel offerings featuring Pabst Blue Ribbon, making it the first-ever licensee for the iconic beer brand.
Chalk Line is planning a collection of its iconic Fanimation jackets featuring some of WWE’s biggest Legends.
Imports Dragon has signed on as the exclusive distribution partner in Canada for the tween girls’ lifestyle brand Fashion Angels.
This holiday season, National Geographic is offering an eclectic assortment of gifts that reflect the power of science, exploration and storytelling.
Polaroid and the Sharpe Company are developing a new program for lifestyle merchandise inspired by the iconic photography brand.
Men’s accessories company Cufflinks has collaborated with Lucasfilm and DC Comics to create a boys' neckwear collection.
Pretty Ugly has teamed up with Chasing Fireflies to develop a new line of children's costumes featuring its Uglydoll brand just in time for Halloween.
Apparel brand Jockey International is entering the bedding market in a new licensing agreement with the Pacific Coast Feather Company.
The Walt Disney Company will launch Cinderella-inspired fashion, collectibles and apparel from Swarovski and Supertrash in advance of the live-action film Cinderella.
Bendon has selected supermodel and TV host Heidi Klum to replace Elle Macpherson as the creative director and face of its flagship Intimates brand.
CBS Consumer Products has launched a new line of Original Star Trek jewelry from licensee Rocklove.
Betty Boop is currently featured in a contest through Nov. 10 in the 200 Fiorella Rubino fashion stores in Italy.
Valero Enterprises was chosen to be the U.S. licensing agency for V19.69 Italia by Versace 19.69 in Milan, Italy.
IMC Toys and Rubie’s have announced a joint venture between their new Italian companies–IMC Italia and Rubie’s Italia.
Sony Computer Entertainment America has launched the first dedicated webstore for its game studio Naughty Dog at Shop.NaughtyDog.com.
Cartoon Network has collaborated with Dr. Martens on a limited edition range of boots for adults and children inspired by the animated comedy series "Adventure Time."
Perry Ellis International has entered into an agreement with 33 Joints for men's footwear under the Farah Vintage and Farah Classic brands.
The Boy Scouts of America has added several new licensees, both for consumer products and scouting-specific gear.
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