As fashion licensors, licensees and retailers from all over the world descend on Las Vegas for the MAGIC trade show, here are five trends that are driving the licensed apparel market.
Macy’s and AwesomenessTV have partnered to debut In Awe of You, a new lifestyle brand aimed at the Gen Z ingénue.
After the release of her new song “Formation,” Beyoncé has launched a new collection inspired by the lyrics of her latest single.
Italian accessories brand Furla has signed a five-year licensing agreement with the Morellato Group to produce and distribute a line of branded watches worldwide.
Dick’s Sporting Goods and UberRush have partnered to bring displaced football fans in Chicago and New York City official championship t-shirts after the Super Bowl.
Paws, Inc., licensor of Garfield property and associated Garfield characters, has partnered with 16 new companies for new Garfield merchandise around the world.
The Carat Shop, under license from Warner Bros. Consumer Products, will launch a new Harry Potter watch collection this month.
Tommy Bahama has partnered with Major League Baseball to honor one of baseball’s most celebrated players, David Ortiz, with the release of the 2016 Collector’s Edition shirt.
Gymboree has launched a limited edition baby collection featuring iconic characters from Random House's Little Golden Books series.
PVH and funds advised by Apax Partners have reached an agreement for PVH to acquire the remaining 55 percent interest in TH Asia, their joint venture for the Tommy Hilfiger brand in China, that PVH did not already own.
Tommy Hilfiger has tapped G-III Apparel Group to launch a line of branded women’s dresses.
Factory Entertainment has signed an agreement with Sony Pictures Television to produce a wide range of novelty items and collectibles for the Starz series "Outlander."
UBM Advanstar, the producer of the MAGIC, has entered into a strategic alliance with the Eurovet/CurveExpo to create a jointly owned new swimwear and lingerie show.
Dr. Martens has partnered with Cartoon Network for a limited edition range of boots for both adults and children inspired by the network’s animated series "Adventure Time."
German manufacturer Rodenstock has signed on to create eyewear for German fashion designer Jil Sander.
Firefly Brand Management has appointed Pinup Girl Clothing to create an apparel range for the Mary Blair brand. The artist is best known for her work with Walt Disney Studios.
Disney Consumer Products has collaborated with cosmetics brand E.l.f. and eyelash brand Ardell to launch a limited edition beauty line inspired by Frozen's Elsa.
Swiss watchmaker TAG Heuer has partnered with Google and Intel to launch a smartwatch that will be powered by Intel software and uses the Android Wear platform.
Energizer Personal Care has signed four new licensees to bring the Hawaiian Tropic sun care brand to swimwear, footwear, cosmetics and beach accessories.
High IntenCity has renewed its license for ABC’s TV series "Once Upon a Time" for jewelry, hair and novelty accessories.
Swiss watch brand Baume & Mercier has crafted two limited edition men's watches inspired by Shelby Cobra's racecar.
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