How super fan Alyssa Milano has turned a practical idea into a trendy women’s sportswear brand for enthusiasts from the diamond to the raceway.
Walls Outdoor Goods will include DuPont Kevlar materials in its new line of outdoor workwear designed for durability in demanding conditions.
Swimming equipment manufacturer Aqua Sphere and Olympian Michael Phelps are launching the MP brand of competitive swim gear.
For the sixth time in his career, the Cleveland Cavaliers' LeBron James leads the National Basketball Association's list of most popular jerseys for the 2014-15 season.
Authentic Brands Group's Taryn Rose footwear brand has teamed with Best Legwear to for a new line of luxury legwear.
Authentic Brands Group has partnered with the Japanese brand management company Itochu in a joint-ownership agreement for the youth brand Airwalk in Japan.
Saban Brands is launching an advisory committee for its new lifestyle group that will counsel the company on its current brands and future acquisitions.
Sesame Workshop has launched a new collection of "Sesame Street" pajamas from Peter Alexander in Australia and New Zealand as part of the show's 45th anniversary.
Procter & Gamble is reportedly looking to sell off portions of its struggling beauty business.
Fashion label Psycho Bunny has signed a multi-year deal with the Japanese licensee Itochu to develop an upscale accessories program.
Hoho Entertainment has tapped Global Solutions for Clothing to produce a collection of "CloudBabies" costumes under its Pretend to Bee brand in the U.K.
Robert Graham has tapped licensee Barton Como to create a line of men's jewelry for the brand.
Warner Bros. Consumer Products and DC Entertainment have unveiled more Mother’s Day product inspired by super heroine Wonder Woman.
PVH Corp. has tapped Leisure Brands to bring Izod and Izod Golf menswear to South Africa.
The Boppy Company, maker of the Boppy feeding and infant support pillow, has partnered with Global Design Concepts to develop a line of diaper bags.
Ubisoft has gathered a slate of licensees for “Watch Dogs”-inspired apparel and accessories in the U.S. and Canada.
Canadian lifestyle brand Roots has re-teamed with writer and visual artist Douglas Coupland for a capsule collection.
HBO Global Licensing is partnering with Composite Effects for a line of hyper-realistic silicone masks and prosthetics based on “Game of Thrones.”
Sony Music Entertainment is gearing up for a major licensing initiative for the “The X-Factor’s” female super group Fifth Harmony.
Alex and Ani has signed a global licensing agreement with Hasbro for the Alex and Ani Monopoly collection of expandable wire charm bangles.
The long-term partnership between Puma and Arsenal Football Club has formally begun and includes wide-ranging licensing rights.
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