As fashion licensors, licensees and retailers from all over the world descend on Las Vegas for the MAGIC trade show, here are five trends that are driving the licensed apparel market.
Ultra Sport Products is heading to Brand Licensing Europe with four new licenses–Chelsea FC, West Ham United FC, Sunderland AFC and Fulham FC.
Bridal company Alfred Angelo revealed its 2016 Disney Fairy Tale Weddings bridal collection Wednesday at New York Bridal Week.
Playboy has announced two new product programs for a new fragrance and a fashion apparel line worldwide.
DreamWorks Animation has extended its relationship with The Leomil Group to include apparel and accessories. for the upcoming feature film Trolls.
Lifestyle brand Life is Good has teamed up with the University of Notre Dame for its first collegiate licensed apparel line.
IMG has signed on as the worldwide licensing representative for the British sportswear brand Gola.
“Skylanders” is supercharging October with new Halloween-themed products for Portal Masters of all ages.
MGA Entertainment has appointed three new licensees for its newly re-launched Bratz fashion doll brand and one new partner for its new tween brand Project Mc².
"Masha and the Bear" merchandise is now being introduced to the U.K. market.
Celebrity wedding planner Mindy Weiss has partnered with Combine International to launch a line of fashion and bridal jewelry, in a deal brokered by Beanstalk.
Electronic accessories company Incase and pro skateboarder Sean Malto have released the first product in a new collaboration, the Incase x Sean Malto Field Bag.
Santoro has teamed with the Italian children's apparel company Preca Brummel to create its first-ever kids clothing range featuring its Gorjuss brand.
Cherokee Global Brands has acquired the casual lifestyle brand Everyday California from owners and founders Michael Samer and Christopher Lynch.
Hasbro has forged more than 20 new partnerships that push the parameters of hip new licensed products and the perception of its brands in the marketplace.
Sanrio has teamed with Universal Parks & Resorts will develop Hello Kitty interactive retail experience shops at its Orlando and Hollywood parks.
The World of Eric Carle and Sanrio Japan have partnered to create The Very Hungry Caterpillar and Hello Kitty products in a joint Japanese program.
Licensing agency TLC announced the expansion of the J is for Jeep brand into a new collection of baby strollers for the North American market.
Levi's is launching an all-new women's denim collection with the help of singer/songwriter and producer Alicia Keys, who will lend her voice and style to brand for the debut.
Marquee Brands has acquired the Ben Sherman brand and all related intellectual property assets from Oxford Industries for $63.7 million.
Saban Brands has announced a new fashion collaboration for its surf-inspired lifestyle brand Mambo with Australia-based designer Emma Mulholland.
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