How super fan Alyssa Milano has turned a practical idea into a trendy women’s sportswear brand for enthusiasts from the diamond to the raceway.
Licensor Perry Ellis International has unveiled a leadership succession plan that will see founder and CEO George Feldenkreis step down after 50 years leading the company.
Idea Patch has brokered two new apparel deals IDW Publishing's comics Zombies vs. Robots and 30 Days of Night.
London-based licensing agency Bloom has signed a duo of new deals for Tokidoki that will bring the lifestyle brand to cosmetics and apparel in the U.K.
Majestic Athletic, makers of the official on-field uniforms worn by Major League Baseball players, is planning Jersey Day celebrations in every Major League city across the U.S.
Iced tea brand Brisk has teamed with the Brooklyn-based lifestyle brand Mishka to create a limited edition apparel collection inspired by its bold beverage flavors.
Santoro has teamed with the Italian children's apparel company Preca Brummel to create its first-ever kids clothing range featuring its Gorjuss brand.
Joseph Abboud has released his eponymous fragrance, created in partnership with Tru Fragrance and Harry Fremont (master perfumer of Firmenich).
VMC Accessories will be launching a range of fashion accessories for the lifestyle brand Tokidoki in the U.K.
Shark Branding has been appointed to represent Jillian Michaels, best known for her role as trainer and life coach on NBC's "The Biggest Loser."
Corus Entertainment’s Nelvana has added five new softline licensees to its growing roster of “Little Charmers” partners.
Apparel and accessories company Loudmouth has tapped M-Edge Accessories for a new collection of cell phone and tablet cases featuring its signature prints.
Coty has tapped Li & Fung to distribute some of its power brands in China including adidas, Rimmel and Playboy.
Sears and Glamajama’s licensing agent Joy Tashjian Marketing Group are planning to expand the designer baby line for 2015.
Beanstalk has signed on to represent the luxury fashion brand Carmen Marc Valvo for licensing.
Authentic Brands Group is strengthening the Juicy Couture brand with new concept stores in the U.S., an expanded product line and updated e-commerce site.
Authentic Brands Group has signed a long-term franchise partnership with ImagineX Group for its Juicy Couture brand in China.
Players in Australia's National Rugby League will wear an exclusive line of Marvel Super Hero-themed jerseys at the Round 21 games in August.
Fam Brands' apparel brand Marika has released Marika Curves, a line of plus-size activewear.
Parigi Group has signed a multi-year license agreement with luxury sport car manufacturer Ferrari, to create a collection of children's lifestyle apparel.
Celebrity fitness trainer Jillian Michaels and Kmart will launch Impact by Jillian Michaels, a performance activewear collection for women, in stores this fall.
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