How super fan Alyssa Milano has turned a practical idea into a trendy women’s sportswear brand for enthusiasts from the diamond to the raceway.
American rocker Sammy Hagar has partnered with Epic Rights and Prominent Brand + Talent to develop a licensing program for his Sammy's Island brand.
Mercis has partnered with Kira Kids for a new line of kids' apparel featuring Dutch artist Dick Bruna’s classic character Miffy.
Kohl's has teamed with actress and fitness enthusiast Shay Mitchell for a capsule collection of athleisure apparel available now in stores and online.
Uniqlo is planning a global collaboration with Disney Consumer Products, dubbed Magic For All, that will include new products, pop-up displays and in-store and customer experiences.
Kathy Ireland is returning to the category that launched her empire–socks–in a new deal with Kiss Legwear.
Kellogg’s has partnered with MSA Apparel for a line of young men’s and junior's fashion tops and fleece, in a deal brokered by The Joester Loria Group.
Mars, Inc. has tapped Zalemark to create a line of fashion jewelry featuring the M&M's candy brand.
The British animal charity Battersea Dogs & Cats Home has partnered with Rapanui Clothing to launch a range of t-shirts, hoodies and tote bags.
Hearst-Rodale's magazine brand Men's Health has launched a range of vitamins in the U.K.
Burberry Group is continuing its licensing partnership with Luxottica Group for the development, production and worldwide distribution of eyewear.
Ben and Jewel Tankard of Bravo’s reality show “Thicker Than Water” now have a licensing and distribution agreement with NYS Collection Eyewear.
Fermata Partners, the exclusive licensing agency for Little League Baseball and Softball, has signed three new licensees and renewed another for the kids' brand.
Lifestyle brand Neff is teaming for a second time with hip-hop star Wiz Khalifa for the new Blacc Hollywood apparel collection.
Haven Licensing will now represent Artestar and manage the licensing of its art, design and pop culture brands in Australia and New Zealand.
Ralph Lauren has been named as an official partner and outfitter of the PGA of America through 2020.
NFL Players Inc. has teamed up with FanPrint to create an apparel line that will benefit the Gene Upshaw Player Assistance Trust Fund for former NFL players in need.
LA streetwear label Joyrich has launched its first collaboration with lifestyle brand Playboy.
Loudmouth has released a new line of officially licensed NCAA gym shorts.
National Geographic has selected adventure/travel apparel company Craghoppers as its exclusive licensed apparel partner for North America.
Rihanna has launched her first-ever fragrance for men, Rogue Man by Rihanna, in partnership with Parlux.
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