How super fan Alyssa Milano has turned a practical idea into a trendy women’s sportswear brand for enthusiasts from the diamond to the raceway.
Hearst-Rodale's magazine brand Men's Health has launched a range of vitamins in the U.K.
Burberry Group is continuing its licensing partnership with Luxottica Group for the development, production and worldwide distribution of eyewear.
Saban Brands has announced a new fashion collaboration for its surf-inspired lifestyle brand Mambo with Australia-based designer Emma Mulholland.
Grafton Fraser has acquired all 35 Jones New York retail stores across Canada and signed with Authentic Brands Group to operate the brand's e-commerce in the country.
Croakies has created a line of printed belts featuring Loudmouth's signature bold patterns.
Footwear and apparel licensee Leomil has launched a new B2B web platform that allows customers to access its collections anytime, anywhere.
Genius Brands International and its subsidiary, A Squared Entertainment, are continuing to expand the lifestyle brand Psycho Bunny into new product categories.
Lifestyle brand DGK has launched a new collection featuring Popeye, developed in partnership with King Features Syndicate.
Arnor Overseas International has launched a range of Goodyear-branded footwear in Taiwan.
Yoga-inspired athletic apparel company Lululemon Athletica has teamed with Stanley Park Brewery in Canada to launch a branded beer.
Entertainment One Licensing will continue its partnership with Character Options, following the renewal of its license as master toy partner for Peppa Pig.
Footwear company Birkenstock is gearing up to license its brand with the help of its global consultant TM1 Trademark One.
Licensing Expo has teamed up with FN Platform, MAGIC Market Week's footwear group, for a special seminar focused on footwear and brand licensing.
Pop star Katy Perry has released her fourth fragrance in partnership with Coty Perfumes–Killer Queen’s Royal Revolution
by Katy Perry.
Jockey International has a new addition–Baby Jockey, a new baby apparel line created in partnership with Gerber Childrenswear.
Women’s licensed sports fashion brand, Touch by Alyssa Milano, will launch its premiere line of maternity wear in fall 2015.
Rubie’s Costume Company, under license from Nickelodeon, is planning a line of costumes inspired by the TV series “PAW Patrol.”
Shwings and Things has signed a deal with Hasbro's My Little Pony for a line of shoe accessories.
British accessories brand Zatchels has signed on to create a range of leather bags and accessories featuring the University of Oxford brand.
The National Museum of the Royal Navy has secured several new licensees for the warship HMS Victory.
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