How super fan Alyssa Milano has turned a practical idea into a trendy women’s sportswear brand for enthusiasts from the diamond to the raceway.
HanesBrands, owner of sportswear brands such as Hanes and Champion, has acquired the licensed collegiate apparel company Knights Apparel.
Santoro has signed a host of new licensees and launched several new lines for its art brand Gorjuss in Europe.
German manufacturer Rodenstock has signed on to create eyewear for German fashion designer Jil Sander.
Retro Apparel launched its first line of It's A Good Sign apparel at the MAGIC Marketweek trade show last month in Las Vegas, Nev.
Crayola has teamed with Bloomingdale’s for the new I Am Color campaign that includes fashion collaborations, window displays and in-store events.
Disney Consumer Products is celebrating one of the studio's most iconic characters with a massive assortment of products inspired by the upcoming film Cinderella.
The non-food licensing program for TapatÍo is heating up, with Firefly Brand Management adding seven new partners for the hot sauce brand.
Warner Bros. Consumer Products EMEA has signed a global partnership with the children's watch brand Flik Flak for a new line of character-inspired watches.
Actor and producer Mark Wahlberg has launched a limited edition apparel line with Indian Motorcycle. The star is also the brand ambassador for the company's Scout brand.
Kleenex Brand Facial Tissue, a division of Kimberly-Clark, has teamed up with fashion designer Betsey Johnson for a "Ready-to-Care" line of tissue packages.
Xcel Brands has signed an exclusive licensing agreement with Signal Brands to create a line of Isaac Mizrahi New York suitcases and travel accessories.
DHX Media has signed a raft of licensing deals for the whimsical TV series “The Adventures of Abney and Teal” in the U.K.
Striker Entertainment has gathered a group of top licensees for Summit Entertainment’s new blockbuster Divergent.
Cheetos brand spokes-cheetah Chester Cheetah is entering the fragrance category with a new limited edition scent–Cheeteau.
Rubie’s Costume Company is working on a line of costumes inspired by Marvel’s Captain America: The Winter Soldier.
After the expansion of its Fast & Easy chain was abandoned last year, Tesco is trying again, this time with fast fashion chain F&F.
Warner Bros. Consumer Products has collected a full slate of partners for the upcoming feature film Godzilla.
Energizer Holdings is planning to separate its household products and personal care divisions into two independent, publicly traded companies.
New Holland Brewing Co. is planning a beer inspired by the American workwear brand Carhartt, which celebrates its 125th anniversary this year.
Nickelodeon and C-Preme have launched a new Raskullz accessories line featuring Teenage Mutant Ninja Turtles-inspired 3D designs.
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