CEO Doug Wood examines the strategy and value of licensing that have helped drive the growth and expansion of this popular lifestyle brand.
Hot Topic, in partnership with Disney Consumer Products, has revealed its new fashion collection based on the upcoming live-action movie Beauty and the Beast.
German design label Jolina Dallas Sports Couture has released a premium apparel collection featuring the Pink Panther.
Birchbox, a beauty and grooming retailer, has teamed up with Draper James, Reese Witherspoon’s Southern-inspired lifestyle brand, to curate its March box.
The bi-annual fashion trade show MAGIC hosted a special seminar on licensing yesterday, titled “Hot Trends in Fashion Licensing.”
NBCUniversal and The Blonds have joined forces to debut a fall/winter apparel collection inspired by Universal Pictures’ upcoming film The Mummy, in theaters June 9.
Island-inspired lifestyle brand Tommy Bahama has partnered with Noxs to develop a branded collection of men’s and women’s outerwear.
Paws Inc. has signed a slate of new licensees to bring its iconic lasagna-loving cat Garfield to a raft of apparel and accessories throughout North America this year.
Toei Animation and Funimation Entertainment have secured a variety of apparel licensees for the new “Dragon Ball Super” and original “Dragon Ball Z” anime series.
Perry Ellis International has tapped Roffe Accessories to design and distribute a line of handbags and accessories under the Rafaella brand in the U.S. and Canada.
Creative Licensing, in partnership with Studiocanal, has tapped a series of partners for apparel based on The Terminator and Rambo, among others.
Licensing agency Maurizio Distefano Licensing has brokered three new licensee partnerships on behalf of the animated preschool series “Masha and the Bear.”
Kenneth Cole has partnered with Parlux to launch a new fragrance, Mankind Hero.
Glamour magazine and Lane Bryant, a plus-size apparel brand and retailer, are pairing for an exclusive collaborative clothing collection, print campaigns and in-store promotions.
Mitchell & Ness, as part of their ongoing partnership with Michael Jordan and the Jordan Brand, have released a 1994-95 Michael Jordan Chicago Bulls number 45 home jersey.
Coca-Cola has partnered with British menswear designer Kit Neale to create a vintage-inspired capsule collection.
Macy’s has partnered with musicians Elton John and Lady Gaga to create Love Bravery, a limited edition apparel and accessories line designed to inspire compassion and combat prejudice.
Twentieth Century Fox Consumer Products has tapped Defend Paris for a new capsule collection featuring the television series “Empire.”
Retailer ThinkGeek has partnered with its new owner GameStop to open a new concept retail store in New York City.
PVH has partnered with Grupo Axo to form a joint venture in Mexico that will operate and manage the distribution of Calvin Klein, Tommy Hilfiger, Warner’s, Olga and Speedo brand products.
Disney tapped live content retailer HSN for an entertainment retail experience inspired by its film Alice Through the Looking Glass, in theaters today.
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