From the Simpsons to Sons of Anarchy, Twentieth Century Fox Consumer Products has proven it has the savvy instincts needed to develop a broad array of licensed apparel programs.
Kate Spade New York and Jack Spade are making their first foray into childrenswear with a new limited edition line of apparel and accessories at GapKids.
Target has announced a number of new initiatives for the holiday season centered on guest-friendly services–including exclusive products.
Entertainment and fashion lifestyle brand BollyDoll has tapped Majesty Brands to develop a hosiery and socks collection.
King Digital Entertainment has unveiled the first women’s apparel collaboration for its app brand Candy Crush with performancewear brand Zara Terez.
Crayola has tapped Zalemark to create a new jewelry line that reflects the image and colorful personality of its brand.
Licensing consulting company TSG Brands has named Kimberly Awad as vice president of licensing acquisitions.
U.S. clothing brand Lotty Dotty has signed on to create a a new apparel range for the entertainment brand Talking Tom and Friends, in a deal brokered by Bulldog Licensing.
New York City-based licensing and branding agency The Wildflower Group has signed a new partner for fishing brand Rapala.
Loudmouth Golf has partnered with D.G. Yuengling & Son to design one-of-a-kind men's and women's pants and shorts inspired by the brewery.
Warner Bros. Consumer Products has partnered with a wide array of licensees to develop fan-favorite gifts prime for holiday wish lists.
Marvel Entertainment is bringing The Avengers brand into the food and oral health categories in a series of new partnerships.
Body Glove International has teamed up with Plangea to create a new line of pet products featuring the water sports and outdoor brand.
Cherokee is bringing its Liz Lange Maternity brand to India, in a new agreement with Mahindra Retail.
EA has launched the flagship online store for its Need for Speed franchise with the help of licensee Joystick Junkies.
Fifth & Pacific Companies has sold Lucky Brand Jeans to an affiliate of Leonard Green & Partners, finalizing its plans to focus on the Kate Spade brand.
American Greetings Properties has debuted a new line of Strawberry Shortcake makeup for girls in Brazil.
Warner Bros. and Aeropostale have teamed up for a collection of apparel inspired by the teen drama “Pretty Little Liars.”
Eyewear company Spy has tapped the J Fin Group to create a full range of Spy-branded products.
Puma and the Arsenal Football Club have entered a long-term partnership that will see Puma become the official kit partner of Arsenal.
babyGap has introduced a limited edition collection featuring Paddington Bear based on Peggy Fortnum’s original book illustrations.
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