As fashion licensors, licensees and retailers from all over the world descend on Las Vegas for the MAGIC trade show, here are five trends that are driving the licensed apparel market.
Genius Brands International has signed two more licensing partners–Jaya Apparel and H.E.R. Accessories–for its new music and fashion-driven tween girls' brand, “SpacePop.”
British supermodel Jourdan Dunn has partnered with U.K. retailer Marks & Spencer to launch a children’s clothing range, Lil’ LonDunn.
New York-based watch manufacturer Concepts In Time has partnered with Hershey Kisses to design and develop a fine watch line.
Saks Fifth Avenue Off 5th will feature the first-ever Gilt in-store shop when it officially opens its first location in New York City on March 3.
Nordstrom has launched the Olivia Palermo + Chelsea28 collection, a collaboration between New York socialite Olivia Palermo and its in-house brand Chelsea28.
Canada Goose has partnered with the NBA All-Star Game 2016 to welcome the players to Toronto, Canada, in warmth and style.
Macy’s and AwesomenessTV have partnered to debut In Awe of You, a new lifestyle brand aimed at the Gen Z ingénue.
After the release of her new song “Formation,” Beyoncé has launched a new collection inspired by the lyrics of her latest single.
Italian accessories brand Furla has signed a five-year licensing agreement with the Morellato Group to produce and distribute a line of branded watches worldwide.
Dick’s Sporting Goods and UberRush have partnered to bring displaced football fans in Chicago and New York City official championship t-shirts after the Super Bowl.
Saban Brands has signed The Mercer House as the global footwear licensee for Macbeth and appointed apparel partners in North America, Australia and New Zealand.
Perry Ellis International has tapped Sensual, a division of USA Apparel Group, to design and distribute intimates under its sportswear brand Rafaella brand.
Fam Brands has closed its first deal for the golf lifestyle brand Teháma, partnering with The Golf Warehouse for a new line of apparel.
HanesBrands, owner of sportswear brands such as Hanes and Champion, has acquired the licensed collegiate apparel company Knights Apparel.
Luxury fashion label Givenchy has tapped Italian company the Safilo Group for its line of branded eyewear including sunglasses and optical frames.
To celebrate the 10th anniversary of his Instinct fragrance, David Beckham and his fragrance licensee Coty have launched a Gold Edition version of the scent.
King Features Syndicate has partnered with Putnam Accessories to debut a limited edition collection of Original Chuck hats featuring the iconic character Popeye.
Fashion designer Diane von Furstenberg has tapped the Brown Shoe Company to create a collection of ready-to-wear women’s shoes for her DVF brand.
Jazzercise is putting legwarmers and leotards firmly in the past with a new re-branding effort led by brand and retail consultancy CBX.
Italian agency Team Entertainment has been appointed to represent the TV series "Calimero" and fashion brand V19.69 Italy.
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