How super fan Alyssa Milano has turned a practical idea into a trendy women’s sportswear brand for enthusiasts from the diamond to the raceway.
HanesBrands, owner of sportswear brands such as Hanes and Champion, has acquired the licensed collegiate apparel company Knights Apparel.
Santoro has signed a host of new licensees and launched several new lines for its art brand Gorjuss in Europe.
German manufacturer Rodenstock has signed on to create eyewear for German fashion designer Jil Sander.
Retro Apparel launched its first line of It's A Good Sign apparel at the MAGIC Marketweek trade show last month in Las Vegas, Nev.
Crayola has teamed with Bloomingdale’s for the new I Am Color campaign that includes fashion collaborations, window displays and in-store events.
Disney Consumer Products is celebrating one of the studio's most iconic characters with a massive assortment of products inspired by the upcoming film Cinderella.
The non-food licensing program for TapatÍo is heating up, with Firefly Brand Management adding seven new partners for the hot sauce brand.
Warner Bros. Consumer Products EMEA has signed a global partnership with the children's watch brand Flik Flak for a new line of character-inspired watches.
Actor and producer Mark Wahlberg has launched a limited edition apparel line with Indian Motorcycle. The star is also the brand ambassador for the company's Scout brand.
Kleenex Brand Facial Tissue, a division of Kimberly-Clark, has teamed up with fashion designer Betsey Johnson for a "Ready-to-Care" line of tissue packages.
Parham Santana has signed a new deal to bring the glamour of Turner Classic Movies to a line of men’s grooming products.
Gaming company King has signed a European licensing deal with apparel specialist Skybrands for its hit app “Candy Crush Saga.”
Online retailer SwimsuitsForAll is pairing with celebrity and lifestyle mogul Jessica Simpson for a line of plus-size swimwear.
Lucky Brand is expanding its ongoing partnership with music legend Johnny Cash in honor of the release of a lost Johnny Cash album.
Tommy Bahama and Major League Baseball Properties have unveiled the 2014 Collector’s Edition shirt featuring Jackie Robinson.
Mart Agency, the licensing and publishing agency for Turkish cartoon characters Limon and Oli, is bringing the brand to a whole new roster of categories.
Perry Ellis International has signed with Parigi Group to develop children’s apparel for its Perry Ellis and Original Penguin brands.
Fashion U.K. is planning a new line of apparel featuring the classic British design brand A-Z, known for its maps and guidebooks.
PVH has tapped TS Commerce to manufacture, sell, distribute and promote apparel and accessories for the Van Heusen brand in Korea.
The Original Muck Boot Company is planning its first fashion collaboration with The Fabulous Beekman Boys’s Beekman 1802 brand.
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