CEO Doug Wood examines the strategy and value of licensing that have helped drive the growth and expansion of this popular lifestyle brand.
Hot Topic, in partnership with Disney Consumer Products, has revealed its new fashion collection based on the upcoming live-action movie Beauty and the Beast.
German design label Jolina Dallas Sports Couture has released a premium apparel collection featuring the Pink Panther.
Birchbox, a beauty and grooming retailer, has teamed up with Draper James, Reese Witherspoon’s Southern-inspired lifestyle brand, to curate its March box.
The bi-annual fashion trade show MAGIC hosted a special seminar on licensing yesterday, titled “Hot Trends in Fashion Licensing.”
NBCUniversal and The Blonds have joined forces to debut a fall/winter apparel collection inspired by Universal Pictures’ upcoming film The Mummy, in theaters June 9.
Island-inspired lifestyle brand Tommy Bahama has partnered with Noxs to develop a branded collection of men’s and women’s outerwear.
Paws Inc. has signed a slate of new licensees to bring its iconic lasagna-loving cat Garfield to a raft of apparel and accessories throughout North America this year.
Toei Animation and Funimation Entertainment have secured a variety of apparel licensees for the new “Dragon Ball Super” and original “Dragon Ball Z” anime series.
Perry Ellis International has tapped Roffe Accessories to design and distribute a line of handbags and accessories under the Rafaella brand in the U.S. and Canada.
Creative Licensing, in partnership with Studiocanal, has tapped a series of partners for apparel based on The Terminator and Rambo, among others.
Lifestyle brand Young & Reckless will feature Hank Ketcham’s “Dennis the Menace” in a limited edition, six-piece capsule collection.
The British Motor Heritage has signed a raft of new licensees, extended partnerships with existing licensees and tapped sub-agents in deals brokered by Licensing Management International.
Jojo Siwa, a social media influencer and star on the TV series “Dance Moms,” will release a line of accessories at retailer Claire’s, this spring.
Cartoon Network and footwear brand Dr. Martens launched a spring/summer “Adventure Time” boot collection and celebrated with a Princess Bubblegum-themed event in London.
The Major League Baseball Players Association has partnered with Fresh Brewed Tees to launch the 2016 Player Election Campaign t-shirts collection.
Cherokee Global Brands has entered a multi-year license agreement with Ahold Czech Republic to launch Cherokee-branded products in Ahold's hypermarket retail chain Albert.
Nintendo has tapped video game merchandise company Merchoid.com for a range of “Zelda” cosplay hoodies.
Major League Baseball has tapped licensee Johnnie-O, an American lifestyle brand, to create co-op branded apparel for men and women.
Disney has partnered with OPI to launch a new collection of nail polish inspired by the upcoming movie Alice Through the Looking Glass, in theaters May 27.
Actress Sofia Vergara has partnered with Avon to launch a new fragrance–So Very Sofia by Sofia Vergara.
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