As fashion licensors, licensees and retailers from all over the world descend on Las Vegas for the MAGIC trade show, here are five trends that are driving the licensed apparel market.
Polaroid and the Sharpe Company are developing a new program for lifestyle merchandise inspired by the iconic photography brand.
Men’s accessories company Cufflinks has collaborated with Lucasfilm and DC Comics to create a boys' neckwear collection.
Pretty Ugly has teamed up with Chasing Fireflies to develop a new line of children's costumes featuring its Uglydoll brand just in time for Halloween.
Apparel brand Jockey International is entering the bedding market in a new licensing agreement with the Pacific Coast Feather Company.
FremantleMedia Kids & Family Entertainment has signed several U.K. licensees for its new animated comedy adventure series "Danger Mouse."
Smiley is continuing to expand its presence in the back-to-school market with the addition of 12 licensees in key territories across Europe.
The Mars Retail Group has tapped Gemmy Industries for a new line of Halloween- and Christmas-themed M&M's products.
MGA Entertainment has signed a number of new deals for its Project Mc² and Bratz brands.
The Pokémon Company International has added four new licensees for apparel and accessories ranges across the U.K. and Europe.
Digital scarf retailer Lovarzi is adding four new products to its "Doctor Who" line in the U.K., created in partnership with BBC worldwide.
U.S. teen retailer Aeropostale is expanding throughout Asia with new licensing agreements in India and Indonesia.
DreamWorks Animation has unveiled a limited edition Character Clash collection at New York Fashion Week: Men’s, taking place this week.
Yoga-inspired athletic apparel company Lululemon Athletica has teamed with Stanley Park Brewery in Canada to launch a branded beer.
The British animal charity Battersea Dogs & Cats Home has partnered with Rapanui Clothing to launch a range of t-shirts, hoodies and tote bags.
Bebe Stores has launched a line of athleisure footwear at Macy's, designed in partnership with licensee ZiGi New York.
Following its inaugural NFL Collection with the San Francisco 49ers , Levi's has expanded its NFL Collection to include six additional teams this season.
As fashion licensors, licensees and retailers from around the world head to Las Vegas for MAGIC, here are five trends that are driving the licensed apparel market.
Perry Ellis International is taking back control of the Perry Ellis men's bottoms and accessories businesses in Canada.
Calvin Klein has reacquired the license for its Calvin Klein platinum label men’s and women’s accessories from licensee CK21 Holdings.
Fashion design Misha Nonoo and footwear retailer Aldo have released their second collection of co-branded footwear and handbags.
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