How super fan Alyssa Milano has turned a practical idea into a trendy women’s sportswear brand for enthusiasts from the diamond to the raceway.
Women's brand Rebel Girl has joined forces with licensing agency Dimensional Branding Group and production company Festa Entertainment.
The University of Michigan has replaced Adidas, making Nike its official athletic footwear, apparel and equipment provider through 2027, with an option to extend the deal to 2031.
United Airlines will feature Cowshed Spa, the spa and lifestyle brand of London-based Soho House & Co., in new amenities onboard its flights.
The Asian women's fashion brand Five Plus has launched a Betty Boop apparel collection across China.
A year after announcing plans to launch an eponymous lifestyle brand, comedian and TV personality Ellen DeGeneres has launched ED by Ellen online.
U.S. teen retailer Aeropostale is expanding throughout Asia with new licensing agreements in India and Indonesia.
Costume manufacturer Rubie’s has acquired the British face mask company Mask-arade from its owners, Ray Duffy, Dean Walton and Chris O’Nyan.
41 Entertainment and Arad Animation have tapped Komar Kids to develop a line of kids' sleepwear in the U.S. and Canada inspired by the upcoming "Kong–King of Apes."
For the 50th anniversary of "Classic Thunderbirds," ITV Studios Global Entertainment is bringing the brand to men's fashion with three new partnerships.
Authentic Brands Group has acquired the Swedish outdoor lifestyle brand Tretorn from Puma.
SmileyWorld has signed three new apparel partners for its smiley face image.
The Smiley Company is continuing a number of partnerships with European licensees and has added more for the back-to-school season.
Sequential Brands Group has announced several initiatives for a global re-launch of the company’s recently acquired brand the Franklin Mint.
Bulldog Licensing has brokered a deal with BCI that will see the apparel firm extend its highly successful clothing line of U.K. popular character Monkey.
Ben and Jewel Tankard of Bravo’s reality show “Thicker Than Water” now have a licensing and distribution agreement with NYS Collection Eyewear.
Fermata Partners, the exclusive licensing agency for Little League Baseball and Softball, has signed three new licensees and renewed another for the kids' brand.
Discount variety store chain Dollar Tree has acquired rival discount store chain Family Dollar Stores, becoming the largest discount retailer in North America.
Authentic Brands Group is expanding the Taryn Rose footwear brand into hosiery and has added two new shoe collections to the line.
Those Licensing People has been appointed as the master licensing agent for fashion brand and retail group Bolongaro Trevor.
DC Thomson Consumer Products and shoe brand Dr. Martens are extending their partnership with the launch of a fall/winter limited edition The Beano footwear collection.
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