How super fan Alyssa Milano has turned a practical idea into a trendy women’s sportswear brand for enthusiasts from the diamond to the raceway.
SEGA of America has expanded the new Sonic Boom brand program with the addition of new merchandising partners for toys, comics, apparel and novelty items.
Adidas Group North America has signed a licensing agreement with DuPont Protection Technologies to use its Kevlar technology and brand in a line of new football cleats.
Interior designer and best-selling author Jonathan Adler has signed REM Eyewear to create a range of women’s eyewear for his burgeoning lifestyle brand.
The Boppy Company, maker of the Boppy Feeding and Infant Support Pillow, has partnered with Rashti & Rashti to brings its brand to a range of new infant products.
Perry Ellis International has tapped DreamKyds to create a range of men's and boy's apparel and accessories under the Grand Slam golf brand.
Custom sportswear manufacturer Scimitar Sports has teamed up with U.K. confectionery company Swizzels for a range of apparel featuring some of its top candy brands.
Authentic Brands Group is bringing the Prince tennis brand to a new line of performance apparel exclusively at retailer Sports Authority in the U.S. and Puerto Rico.
California lifestyle brand Hang Ten has entered into several new licensing partnerships that will extend its brand into the accessories and footwear categories.
Perfetti Van Melle and Pantone Colorwear have teamed up to combine their iconic brands for a new outerwear collection featuring Mentos and Chupa Chups.
Playboy continues to expand its brand worldwide with a host of new deals ranging from high-end apparel to branded skateboards.
Women's sports apparel brand Tail Activewear has launched a new line of collegiate licensed merchandise.
Vans and the American Society for the Prevention of Cruelty to Animals are collaborating for a new apparel and accessories collection for women.
PVH Corp., owner of the Calvin Klein trademarks, has found a new joint venture partner for the brand in India–Arvind Brands and Retail.
Supermodel Alessandra Ambrosio, in partnership with Silver Sunrise and Cherokee, is adding to her lifestyle brand with a collection of swimwear.
PVH Corp. has become a minority shareholder in the parent company of the Karl Lagerfeld brand.
Claire's gave a sneak peak of jewelry and accessories from the initial Roar line from Katy Perry’s new Prism collection.
Accessory Innovations has unveiled an extensive lineup of accessories featuring Nickelodeon’s Teenage Mutant Ninja Turtles.
Gwyneth Paltrow announced on Instagram Friday the opening of a retail location in Los Angeles for her lifestyle brand Goop.
Accessory Innovations has released a collection of accessories featuring Universal’s Minions of Despicable Me 2 fame.
Marc Jacobs Beauty has launched a new e-commerce website designed to offer an immersive experience into the brand.
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