How super fan Alyssa Milano has turned a practical idea into a trendy women’s sportswear brand for enthusiasts from the diamond to the raceway.
Yoga-inspired athletic apparel company Lululemon Athletica has teamed with Stanley Park Brewery in Canada to launch a branded beer.
Nordstrom is expanding its partnership with the women's retailer Madewell, part of the J. Crew Group, to bring the brand to stores across the U.S.
Goodyear is continuing to expand its reach beyond the tire aisle with the help of licensing agent IMG.
British TV presenter and author Kate Humble has launched a new eco-friendly bath and beauty brand, Humble, with the help of licensing agent Brands with Influence.
USA Boxing has named Under Armour as its official performance partner in a deal that will see the apparel brand provide head-to-toe apparel and footwear.
Best Accessory Group is planning a line of bath and body products featuring the Debra Valencia art brand, in a deal brokered by The Brand Liaison.
The Chinese online direct sales company, JD.com, has launched U.S. Mall, a new channel that offers authentic imported U.S. products for sale to customers in China.
Footwear brand Skechers has partnered with Jakks Pacific to launch a new line of dolls based on its Twinkle Toes characters.
Knitwear designer Markus Lupfer has created a collection of his trademark sequin pieces starring Mickey Mouse.
Apparel manufacturer Delta Galil Industries has acquired the P.J. Salvage brand and other assets of the California-based loungewear manufacturer.
Hollister and “Pretty Little Liars” star Lucy Hale will release a limited-edition capsule collection on August 8.
To celebrate 40 years of the Funyuns brand, Frito-Lay and ACF Global will extend its lifestyle brand with a junior's and men’s apparel line.
Haven Licensing is expanding its collaboration with the Australian Football League to create co-branded Sesame Street merchandise for 17 of the league’s teams.
Cartoon Network and H&M have launched a t-shirt line inspired by the animated comedy series “Adventure Time.”
Ralph Lauren Corp. is unveiling the high-performance Polo Tech shirt on opening day of the U.S. Open.
Fox Consumer Products, streetwear brand Rook and PacSun are planning a new apparel and accessories collection featuring "Family Guy."
Apparel and accessories creator Loudmouth, known for its bold, bright prints, has teamed with Jay Franco and Sons for a line of bedding and bath products.
Carte Blanche Group is planning a cross-category initiative for its Me to You brand this week with apparel licensee Aykroyds.
Sophie la girafe has partnered with Travis Designs to develop a new line of baby and children's apparel and costumes inspired by the iconic teething toy.
Smiley has added four new licensees in the U.S. for childrenswear.
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