From the Simpsons to Sons of Anarchy, Twentieth Century Fox Consumer Products has proven it has the savvy instincts needed to develop a broad array of licensed apparel programs.
King Digital Entertainment has unveiled the first women’s apparel collaboration for its app brand Candy Crush with performancewear brand Zara Terez.
Crayola has tapped Zalemark to create a new jewelry line that reflects the image and colorful personality of its brand.
Licensing consulting company TSG Brands has named Kimberly Awad as vice president of licensing acquisitions.
U.S. clothing brand Lotty Dotty has signed on to create a a new apparel range for the entertainment brand Talking Tom and Friends, in a deal brokered by Bulldog Licensing.
New York City-based licensing and branding agency The Wildflower Group has signed a new partner for fishing brand Rapala.
Loudmouth Golf has partnered with D.G. Yuengling & Son to design one-of-a-kind men's and women's pants and shorts inspired by the brewery.
Warner Bros. Consumer Products has partnered with a wide array of licensees to develop fan-favorite gifts prime for holiday wish lists.
Twentieth Century Fox Consumer Products has lined up a multi-category licensing program for The Book Of Life, which hit theaters Friday.
Bendon has selected supermodel and TV host Heidi Klum to replace Elle Macpherson as the creative director and face of its flagship Intimates brand.
For the fourth year in a row, Nickelodeon has partnered with The National Breast Cancer Foundation in Australia for a SpongeBob SquarePants promotion.
Coca-Cola has partnered with fashion designer Dr. Romanelli (a.k.a. DRx) for a new apparel range.
Viacom International Media Networks and Twitter have inked to feature the beauty brand Essence in a Twitter Amplify campaign.
Apparel brand Robert Graham has tied up a deal with LJP International to enter the footwear market for both men and boys.
Kate Spade has signed a new deal with eyewear licensee Safilo Group for the Jack Spade brand and extended deal with Kate Spade New York eyewear.
The Rock and Roll Hall of Fame has partnered to create a new t-shirt line featuring its inductees including Elvis and John Lennon.
Loudmouth Golf is bringing its signature bold patterns to a whole new canvas–socks–in a deal with Planet Sox.
Beauty company Coty has acquired Lena White, the largest international distributor of OPI, one of Coty's power brands.
ITV Studios Global Entertainment has appointed Trademark Products to produce a range of fashion apparel for the Village People brand in the U.K.
With Super Bowl XLVIII less than two weeks away, the NRL has partnered with Arctix for the perfect winter game day accessory–tailgating pants.
House of Smiley and Li & Fung have debuted the new Happy Sports collection, which includes items from a variety of licensees featuring iconic smiley face imagery.
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