How super fan Alyssa Milano has turned a practical idea into a trendy women’s sportswear brand for enthusiasts from the diamond to the raceway.
Walls Outdoor Goods will include DuPont Kevlar materials in its new line of outdoor workwear designed for durability in demanding conditions.
Swimming equipment manufacturer Aqua Sphere and Olympian Michael Phelps are launching the MP brand of competitive swim gear.
For the sixth time in his career, the Cleveland Cavaliers' LeBron James leads the National Basketball Association's list of most popular jerseys for the 2014-15 season.
Authentic Brands Group's Taryn Rose footwear brand has teamed with Best Legwear to for a new line of luxury legwear.
Authentic Brands Group has partnered with the Japanese brand management company Itochu in a joint-ownership agreement for the youth brand Airwalk in Japan.
Saban Brands is launching an advisory committee for its new lifestyle group that will counsel the company on its current brands and future acquisitions.
Sesame Workshop has launched a new collection of "Sesame Street" pajamas from Peter Alexander in Australia and New Zealand as part of the show's 45th anniversary.
Procter & Gamble is reportedly looking to sell off portions of its struggling beauty business.
Fashion label Psycho Bunny has signed a multi-year deal with the Japanese licensee Itochu to develop an upscale accessories program.
Hoho Entertainment has tapped Global Solutions for Clothing to produce a collection of "CloudBabies" costumes under its Pretend to Bee brand in the U.K.
Perry Ellis International has signed with Parigi Group to develop children’s apparel for its Perry Ellis and Original Penguin brands.
Fashion U.K. is planning a new line of apparel featuring the classic British design brand A-Z, known for its maps and guidebooks.
PVH has tapped TS Commerce to manufacture, sell, distribute and promote apparel and accessories for the Van Heusen brand in Korea.
The Original Muck Boot Company is planning its first fashion collaboration with The Fabulous Beekman Boys’s Beekman 1802 brand.
British TV personality Samantha Faiers, of ITV’s “The Only Way is Essex,” has released her first fragrance, La Bella, from licensee Per-Scent.
Skechers USA has tapped Jakks Pacific to develop a line of toys and products inspired by the Skechers and Twinkle Toes brands.
Cherokee has appointed Copyright Promotions Licensing Group to represent Cherokee Global Brands in its European markets.
PepsiCo’s Mtn Dew, with help from The Joester Loria Group, has become an iconic brand for cutting edge youth culture.
Canadian fashion designer Brian Bailey has appointed the Toronto-based agency The Licensing Shop to extend his brand.
Sports and fitness brand Everlast Worldwide has teamed with lifestyle company Cellutions to expand its product offering to a include sports performance drink.
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