From the Simpsons to Sons of Anarchy, Twentieth Century Fox Consumer Products has proven it has the savvy instincts needed to develop a broad array of licensed apparel programs.
U.S. clothing brand Lotty Dotty has signed on to create a a new apparel range for the entertainment brand Talking Tom and Friends, in a deal brokered by Bulldog Licensing.
New York City-based licensing and branding agency The Wildflower Group has signed a new partner for fishing brand Rapala.
Loudmouth Golf has partnered with D.G. Yuengling & Son to design one-of-a-kind men's and women's pants and shorts inspired by the brewery.
Warner Bros. Consumer Products has partnered with a wide array of licensees to develop fan-favorite gifts prime for holiday wish lists.
Twentieth Century Fox Consumer Products has lined up a multi-category licensing program for The Book Of Life, which hit theaters Friday.
Bendon has selected supermodel and TV host Heidi Klum to replace Elle Macpherson as the creative director and face of its flagship Intimates brand.
For the fourth year in a row, Nickelodeon has partnered with The National Breast Cancer Foundation in Australia for a SpongeBob SquarePants promotion.
Sandal company Teva has teamed up with sock brand Woolrich to develop a collection of socks in line with the new socks with sandals trend.
Perry Ellis International has entered into a new license agreement with Kiona for a wide range of bags and accessories under the Original Penguin brand in Mexico.
Fashion legwear and sleepwear brand Hue has tapped Beanstalk as its licensing agent.
Bioworld has appointed Frank Bottaro as the vice president of the sleepwear and underwear division.
Marvel Entertainment is bringing The Avengers brand into the food and oral health categories in a series of new partnerships.
Body Glove International has teamed up with Plangea to create a new line of pet products featuring the water sports and outdoor brand.
Cherokee is bringing its Liz Lange Maternity brand to India, in a new agreement with Mahindra Retail.
EA has launched the flagship online store for its Need for Speed franchise with the help of licensee Joystick Junkies.
Fifth & Pacific Companies has sold Lucky Brand Jeans to an affiliate of Leonard Green & Partners, finalizing its plans to focus on the Kate Spade brand.
American Greetings Properties has debuted a new line of Strawberry Shortcake makeup for girls in Brazil.
Warner Bros. and Aeropostale have teamed up for a collection of apparel inspired by the teen drama “Pretty Little Liars.”
Eyewear company Spy has tapped the J Fin Group to create a full range of Spy-branded products.
Puma and the Arsenal Football Club have entered a long-term partnership that will see Puma become the official kit partner of Arsenal.
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