From the Simpsons to Sons of Anarchy, Twentieth Century Fox Consumer Products has proven it has the savvy instincts needed to develop a broad array of licensed apparel programs.
Jockey International has a new addition–Baby Jockey, a new baby apparel line created in partnership with Gerber Childrenswear.
Mattel is re-launching its line of BeForever historical American Girls dolls with a little help from the Lifetime fashion competition series "Project Runway."
Red Robin Gourmet Burgers is the latest in a growing list of eateries partnering with CafePress to meet the demand of loyal customers.
Target is planning a limited edition girls' collection inspired by the upcoming Sony Pictures film Annie, set to hit theaters Dec. 19.
Authentic Brands Group has tapped e-commerce solution provider Onestop Internet to expand the scope of the e-commerce services for the Juicy Couture lifestyle brand.
Apparel company Poeticgem is developing two clothing ranges based on the beverage brands Pepsi and 7Up.
Citizen Watch Company of America, Inc. debuted a new limited-edition watch with its Brand Ambassador, two-time grand slam tennis champion Victoria Azarenka.
Outdoor specialty store Field & Stream will open three new locations in September.
Haven Licensing will now represent Artestar and manage the licensing of its art, design and pop culture brands in Australia and New Zealand.
Ralph Lauren Corp. is unveiling the high-performance Polo Tech shirt on opening day of the U.S. Open.
Miss America Properties has tapped beauty company Joshua Brands for a new line of skincare and cosmetics called R.E.I.G.N.
Frequent licensee Junk Food Clothing has tapped the brand management agency Artestar to license its own brand.
Rapper Wiz Khalifa has partnered with Spencer’s to develop an exclusive line of apparel and accessories called Yung Khalifa.
Aspex Eyewear has unveiled its new line of BMW-branded eyewear, which includes 12 optical styles and 12 sunwear models.
Warner Bros. Consumer Products has tapped the Lazy Oaf for a new fashion collection featuring Looney Tunes characters.
Playboy has teamed up with the Japanese design label Hysteric Glamour for a line of apparel inspired by the iconic publishing brand.
Crocs is the newest licensee for Boo–The World’s Cutest Dog, in a new deal brokered by Knockout Licensing.
Jockey International has released a new limited edition line of Anchorman 2-branded briefs in advance of the film’s premier Dec. 20.
Sequential Brands Group has launched several initiatives for Ellen Tracy that include expansion into new territories and categories.
Coolabi has teamed up with Blues Clothing and Brands International Group to create new apparel and footwear lines for the classic British TV show “Bagpuss.”
©2014 ADVANSTAR COMMUNICATIONS INC. All rights reserved.