How super fan Alyssa Milano has turned a practical idea into a trendy women’s sportswear brand for enthusiasts from the diamond to the raceway.
The Pokémon Company International has launched a Pokémon Boutique in conjunction with the Japan LA Pop Culture Shop.
Evergreen International Holdings has signed on to bring a number of premium kids' apparel brands to China including Roberto Cavalli Junior, Diesel Kid and Fendi Kids.
Iconic Sunset Boulevard music venue the Viper Room, which was opened by actor Johnny Depp in 1993, has collaborated with Urban Outfitters for a new line of t-shirts.
Licensor Perry Ellis International has unveiled a leadership succession plan that will see founder and CEO George Feldenkreis step down after 50 years leading the company.
Idea Patch has brokered two new apparel deals IDW Publishing's comics Zombies vs. Robots and 30 Days of Night.
London-based licensing agency Bloom has signed a duo of new deals for Tokidoki that will bring the lifestyle brand to cosmetics and apparel in the U.K.
Majestic Athletic, makers of the official on-field uniforms worn by Major League Baseball players, is planning Jersey Day celebrations in every Major League city across the U.S.
Iced tea brand Brisk has teamed with the Brooklyn-based lifestyle brand Mishka to create a limited edition apparel collection inspired by its bold beverage flavors.
Santoro has teamed with the Italian children's apparel company Preca Brummel to create its first-ever kids clothing range featuring its Gorjuss brand.
Joseph Abboud has released his eponymous fragrance, created in partnership with Tru Fragrance and Harry Fremont (master perfumer of Firmenich).
Concept One has formed a joint venture with the Mexican fashion firm Comercializadora Euro CVH to expand its business into Mexico.
Fashion brand Emilio Pucci has signed a worldwide exclusive licensing agreement with the Marcolin Group for women’s eyewear.
Artist and contemporary fashion designer Lauren Moshi has teamed up with Grateful Dead Productions for a limited edition collection of apparel and handbags.
Entertainment One Licensing is expanding Peppa Pig in the U.S. with the addition of five new licensing partners in the soft goods category.
Lifestyle brand Extreme has appointed Ryan Maxwell to the position of marketing manager.
Tommy Bahama Group has appointed Bradley O’Brien to the newly created position of executive vice president, design and product development.
Robert Graham has signed a new deal with Majestic International for the men’s underwear and loungewear categories.
Disney Consumer Products and Marvel Entertainment have collaborated on several products to promote the upcoming film Marvel’s Guardians of the Galaxy, released this Friday.
Entertainment One Licensing will continue its partnership with Character Options, following the renewal of its license as master toy partner for Peppa Pig.
Footwear company Birkenstock is gearing up to license its brand with the help of its global consultant TM1 Trademark One.
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