Licensed fashion is exploding, from entertainment property collaborations with well-known designers and high-end retailers to brands entertaining new categories to even more celebrity ranges.
Creative Licensing has partnered with Fright-Rags for a range of products featuring the 1980 film The Fog and the 1981 film The Howling.
Licensed retailer LIDS Sports Group and headwear manufacturer New Era have partnered with the country music band Old Dominion for a design contest and new headwear.
Boat Rocker Brands, a division of Boat Rocker Media, has tapped NTD Apparel to create an apparel range inspired by its TV series, “Lost & Found Music Studios.”
Macy’s has partnered with musicians Elton John and Lady Gaga to create Love Bravery, a limited edition apparel and accessories line designed to inspire compassion and combat prejudice.
Genius Brands International has signed multiple new licensing partnerships for its new tween lifestyle and entertainment brand “SpacePOP.”
To celebrate 10 years of Sephora shop-in-shops at J.C. Penney, the makeup retailer is planning to open 60 new locations, including a new flagship, within J.C. Penney locations across the U.S.
This summer Pepsi is taking emojis offline with a new library of more than 200 signature emojis inspired by the beverage brand that will be featured in more than 100 countries around the world.
UBM (the parent company of License! Global, Licensing Expo and MAGIC) will launch IFF MAGIC Japan, a new joint venture between the two fashion trade shows MAGIC and JFW-International Fashion Fair.
Hot Topic has partnered with Her Universe to launch a new fashion collection inspired by Star Wars: The Force Awakens.
Authentic Brands Group’s Hart Schaffner Marx menswear brand, has partnered with Autism Workforce to understand, work with and hire teenagers and adults with autism.
The NFL hosted a NFL Style Showdown in New York City Sept. 27 to unveil its Super Bowl 50 women’s apparel collection.
“Skylanders” is supercharging October with new Halloween-themed products for Portal Masters of all ages.
Girls’ fashion brand Flowers by Zoe has created a new apparel collection featuring Mattel's Barbie brand.
Mattel is expanding the presence of the Barbie brand in the apparel space with a new girls line at Mango Kids this fall/winter.
Perry Ellis International has tapped Black Label Clothing for a new line of tailored clothing and neckwear under its Original Penguin brand.
The newly re-launched fashion doll franchise Bratz has teamed with the creative community VFiles to produce an apparel line and doll for the holiday season.
The Brand Liaison has brokered two new apparel and accessories partnerships for the Ladies Professional Golf Association.
“Marvel’sDaredevil,” which will include the first-ever live-action appearance of the Punisher on television.
Global Brands Group has hired fashion and retail veteran executive Suzy Biszantz to serve as president of its Joe’s lifestyle brand.
Urban Decay and Gwen Stefani will release a new cosmetics collection this spring as the second part of their ongoing collaboration.
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