How super fan Alyssa Milano has turned a practical idea into a trendy women’s sportswear brand for enthusiasts from the diamond to the raceway.
The Joester Loria Group has brokered a multi-category clothing deal for the Amy Coe baby and kids' brand that broadens the retail reach of the brand.
The Italian Football Federation and Puma have entered a comprehensive new partnership that will see the sportswear brand serve as the FIGC’s lead partner.
Nike has extended its license agreement with Perry Ellis International for men's, women's and children's swimwear and accessories in North America.
Footwear brand Crocs has launched a global marketing campaign that will see the iconic clog appearing on some of the world's most recognizable landmarks.
Iconix Europe, the joint venture between Iconix Brand Group and TLC, has signed a direct-to-retail deal to bring the Brooklyn’s Own by Rocawear brand to Europe.
Fendi celebrated the launch of its new eyewear collaboration with French designer Thierry Lasry at an event in New York City Thursday.
Marvel Entertainment has partnered with Five Four for a series of menswear capsule collections inspired by the studio’s catalog of superheroes.
Loblaw Companies, the owner of Joe Fresh, has tapped the Aldo Group to design, produce and distribute footwear under the Joe Fresh brand.
Fashion designer Kenneth Cole has paired with the Geneva Watch Group for a new line of smartwatches that will hit stores in April.
Perry Ellis International has sold the C&C California brand to ACH C&C, a newly created venture organized by members of ACI Licensing.
Bulldog Licensing has signed another new Garfield licensee in the U.K.–Sambro will create a line of bags featuring the character.
Marika, a division of Fam Brands, has signed a multi-year licensing agreement with Glance Eyewear.
Lazy Oaf has launched a new of Garfield-branded apparel for men and women in a deal brokered by Bulldog Licensing.
Men's fragrance brand Axe has teamed up with professional skateboarder Paul Rodriguez (P-Rod) to give the Axe Kilo line a new look.
VMC has signed on to create a range of LIFE-branded fashion accessories inspired by the publishing brand.
The gaming brand “Plants vs. Zombies,” represented in Europe by Bulldog Licensing, has teamed up with Cookie Company for apparel.
Art studio HLL Design has teamed with Evy of California to develop a line of plush hoodies featuring the Hoodsbee brand.
Milli Company will feature the iconic French brand Sophie la giraffe on a line of clothes and related products for babies and small children in Japan.
Lifestyle brand Neff has launched a new collaboration with rapper Wiz Khalifa and his record label Taylor Gang Ent.
An exclusive look at Licensing Expo speaker Nicole Richie’s House of Harlow 1960 lifestyle brand, which she is expanding across categories and around the world.
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