CEO Doug Wood examines the strategy and value of licensing that have helped drive the growth and expansion of this popular lifestyle brand.
NBCUniversal and The Blonds have joined forces to debut a fall/winter apparel collection inspired by Universal Pictures’ upcoming film The Mummy, in theaters June 9.
Island-inspired lifestyle brand Tommy Bahama has partnered with Noxs to develop a branded collection of men’s and women’s outerwear.
Paws Inc. has signed a slate of new licensees to bring its iconic lasagna-loving cat Garfield to a raft of apparel and accessories throughout North America this year.
Toei Animation and Funimation Entertainment have secured a variety of apparel licensees for the new “Dragon Ball Super” and original “Dragon Ball Z” anime series.
Perry Ellis International has tapped Roffe Accessories to design and distribute a line of handbags and accessories under the Rafaella brand in the U.S. and Canada.
Creative Licensing, in partnership with Studiocanal, has tapped a series of partners for apparel based on The Terminator and Rambo, among others.
Model and fashion designer Mimi Wade has launched a new apparel collection featuring the Pink Panther at London Fashion Week.
Executives from the world’s biggest fashion licensing companies will offer insight into the strategies behind brands such as Calvin Klein, Mossimo, Jessica Simpson and Isaac Mizrahi at the NYC Licensing Summit March 2-3.
Cartoon Network and London-based fashion label Fyodor Golan have unveiled an all-new collaboration featuring “The Powerpuff Girls” at London Fashion Week.
The bi-annual fashion trade show MAGIC will feature a special seminar on licensing today from 2:30–3:30 p.m.
The Collegiate Licensing Company has partnered with Lids for this year’s Rock Your Colors promotion.
Disney Consumer Products & Interactive Media has partnered with Nation for a spring fashion line inspired by its Tinker Bell character.
Authentic Brands Group has tapped American Crew, a part of Revlon Professional Brands, for a line of limited edition men’s grooming products featuring the King of Rock and Roll, Elvis Presley.
The Joester Loria Group has partnered with Australian specialty retailer Peter Alexander for a range of Kellogg’s sleep and loungewear.
Chief executive officer Richie Adjmi has announced the creation of a new, wholly owned venture, Essential Brands.
Partners Tom Crowley, Alex Fogelson and Sabrina Vertucci have launched their new company, Taste Beauty, in the licensed cosmetics space.
Jewelry designer O Thongthai has collaborated with Jelly Belly to create an accessories line featuring the confectionary brand.
Cartoon Network has partnered with Hot Topic to launch a new, exclusive apparel collection inspired by its upcoming reboot of “The Powerpuff Girls.”
Licensing agency The Joester Loria Group has tapped Dope Couture, a Los Angeles-based streetwear and urban clothing brand, for a co-branded apparel range featuring Modelo Especial.
SmileyWorld has partnered with Cropp and L.A.P. to launch exclusive apparel collections at the retailers.
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