From the Simpsons to Sons of Anarchy, Twentieth Century Fox Consumer Products has proven it has the savvy instincts needed to develop a broad array of licensed apparel programs.
Sony and Rocket Licensing have teamed with Poeticgem to develop nightwear, underwear and loungewear inspired by “Breaking Bad.”
Sanrio has partnered with New York-based apparel company MAG Brands for a collection of Hello Kitty outerwear for the U.S. market.
Columbia Sportswear and the Dallas Cowboys have announced an apparel licensing partnership for co-branded sportswear, outerwear and accessories.
Those Licensing People has been appointed as the master licensing agent for fashion brand and retail group Bolongaro Trevor.
Warner Bros. Consumer Products and Tonner Doll Company have unveiled the dolls created by high-end fashion and costume designers for The Wizard of Oz's 75th.
The Kardashian sisters are entering a whole new arena–hair care–in a new partnership with Farouk Systems.
Jockey International has a new addition–Baby Jockey, a new baby apparel line created in partnership with Gerber Childrenswear.
Mattel is re-launching its line of BeForever historical American Girls dolls with a little help from the Lifetime fashion competition series "Project Runway."
Red Robin Gourmet Burgers is the latest in a growing list of eateries partnering with CafePress to meet the demand of loyal customers.
Target is planning a limited edition girls' collection inspired by the upcoming Sony Pictures film Annie, set to hit theaters Dec. 19.
Iconix Europe has signed a new DTR deal with the department store Karstadt to bring London Fog to Germany.
Artist Debra Valencia has teamed up with Landy International for a new collection of branded bath and beauty products.
JTMG has secured an apparel partnership with American Classics for the NBC series “Brooklyn Nine-Nine” and “Bates Motel.”
Actress Kate Hudson has co-founded a new line of lifestyle athletic wear with the fashion subscription company JustFab.
Bulldog Licensing has added two new U.K. licensees for Electronic Arts’ app brand Plants vs. Zombies.
Sequential Brands Group has added five new licensees for its Caribbean Joe lifestyle brand and renewed three existing partnerships.
Perry Ellis International is expanding its representation of the Callaway Golf brand into Europe, the Middle East and Africa.
Disney and Forever 21 have launched a new collection of limited-edition women’s apparel inspired by retro Mickey & Co. designs.
Happy Socks has launched its first children’s collaboration with Toca Boca’s kids’ app, “Toca Kitchen Monsters.”
Burton Snowboards has unveiled the 2014 U.S. team uniforms that will be worn by the U.S. snowboarding team at the 2014 Winter Olympics.
©2014 ADVANSTAR COMMUNICATIONS INC. All rights reserved.