How super fan Alyssa Milano has turned a practical idea into a trendy women’s sportswear brand for enthusiasts from the diamond to the raceway.
HanesBrands, owner of sportswear brands such as Hanes and Champion, has acquired the licensed collegiate apparel company Knights Apparel.
Santoro has signed a host of new licensees and launched several new lines for its art brand Gorjuss in Europe.
German manufacturer Rodenstock has signed on to create eyewear for German fashion designer Jil Sander.
Retro Apparel launched its first line of It's A Good Sign apparel at the MAGIC Marketweek trade show last month in Las Vegas, Nev.
Crayola has teamed with Bloomingdale’s for the new I Am Color campaign that includes fashion collaborations, window displays and in-store events.
Disney Consumer Products is celebrating one of the studio's most iconic characters with a massive assortment of products inspired by the upcoming film Cinderella.
The non-food licensing program for TapatÍo is heating up, with Firefly Brand Management adding seven new partners for the hot sauce brand.
Warner Bros. Consumer Products EMEA has signed a global partnership with the children's watch brand Flik Flak for a new line of character-inspired watches.
Actor and producer Mark Wahlberg has launched a limited edition apparel line with Indian Motorcycle. The star is also the brand ambassador for the company's Scout brand.
Kleenex Brand Facial Tissue, a division of Kimberly-Clark, has teamed up with fashion designer Betsey Johnson for a "Ready-to-Care" line of tissue packages.
Bulldog Licensing has signed a new deal with Brand International for a line of Garfield-branded footwear and slippers in the U.K.
Zumba Fitness is teaming up with Viacom to promote its lifestyle brand in Poland via the TV series “Miłość na Bogata” (“Rich Love”).
Youth lifestyle brand Extreme has signed on as the pole sponsor and a long-term support partner of the European motorsports brand Drift Allstars.
Bandai and Sync Beatz Entertainment have tapped actress Jennette McCurdy as the official brand ambassador for Tamagotchi L.i.f.e.
Poeticgem is planning a line of Garfield-branded men’s nightwear in the U.K., in a deal brokered by Bulldog Licensing.
Hot Topic is planning a limited edition collection of apparel inspired by Disney’s upcoming feature film Maleficent, in theaters on May 30.
OPI and Ford Motor Company are planning a limited edition nail lacquer collection inspired by the Ford Mustang.
The U.S.-based non-profits Kids In Distressed Situations and Fashion Delivers have successfully completed their merger.
Bulldog Licensing has added two new partners for TV ad star Monkey, who reached icon status after his double act with Johnny Vegas hit the airwaves.
Twentieth Century Fox Consumer Products has teamed up with Johnny Cupcakes and NECA for two new The Simpsons offerings.
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