As fashion licensors, licensees and retailers from all over the world descend on Las Vegas for the MAGIC trade show, here are five trends that are driving the licensed apparel market.
Polaroid and the Sharpe Company are developing a new program for lifestyle merchandise inspired by the iconic photography brand.
Men’s accessories company Cufflinks has collaborated with Lucasfilm and DC Comics to create a boys' neckwear collection.
Pretty Ugly has teamed up with Chasing Fireflies to develop a new line of children's costumes featuring its Uglydoll brand just in time for Halloween.
Apparel brand Jockey International is entering the bedding market in a new licensing agreement with the Pacific Coast Feather Company.
FremantleMedia Kids & Family Entertainment has signed several U.K. licensees for its new animated comedy adventure series "Danger Mouse."
Smiley is continuing to expand its presence in the back-to-school market with the addition of 12 licensees in key territories across Europe.
The Mars Retail Group has tapped Gemmy Industries for a new line of Halloween- and Christmas-themed M&M's products.
MGA Entertainment has signed a number of new deals for its Project Mc² and Bratz brands.
The Pokémon Company International has added four new licensees for apparel and accessories ranges across the U.K. and Europe.
Digital scarf retailer Lovarzi is adding four new products to its "Doctor Who" line in the U.K., created in partnership with BBC worldwide.
The Victoria and Albert Museum in London has teamed with high street fashion brand Oasis for a fashion collection based on 11 of the museum's botanical prints.
Bulldog Licensing has added new licensees in the U.K. and Eire region for the collectible brand Shopkins.
SmileyWorld is continuing its rapid expansion in licensing with news deals in the fashion, food and beverage, beauty and home categories.
Nickelodeon and tween specialty retailer Justice are planning an all-new product line inspired by the network’s live-action comedy, “Bella and the Bulldogs.”
In a mega-deal that brings together two prominent billion-dollar licensors, Sequential Brands has acquired Martha Stewart Living Omnimedia.
Costume manufacturer Rubie’s has acquired the British face mask company Mask-arade from its owners, Ray Duffy, Dean Walton and Chris O’Nyan.
This year Target is tapping into the power of social media for its back-to-school marketing campaign, which will feature a number of digital celebrities.
Goodyear is continuing to expand its reach beyond the tire aisle with the help of licensing agent IMG.
Mars, Inc. has tapped Zalemark to create a line of fashion jewelry featuring the M&M's candy brand.
Brazilian footwear brand Havaianas has entered into a new strategic alliance with the Walt Disney World Resort, Disneyland Resort and Disney Vacation Club.
©2015 ADVANSTAR COMMUNICATIONS INC. All rights reserved.