As fashion licensors, licensees and retailers from all over the world descend on Las Vegas for the MAGIC trade show, here are five trends that are driving the licensed apparel market.
Sanrio has launched a new high-fashion collaboration for Hello Kitty with the Australian fashion designer Leroy Nguyen, in a deal brokered by Haven Licensing.
J&D’s Foods, makers of Bacon Salt, have launched new bacon-scented underwear for both men and women that looks and smell like bacon.
The eyewear brand Revo, which is owned by Sequential Brands Group, has debuted a new collection of sunglasses created in collaboration with U2 lead singer Bono.
Authentic Brands Group has entered into a long-term partnership with Delta Galil USA to extend Juicy Couture’s product offering to intimates and sleepwear.
The Point 1888 has brought together Innocent Drinks and the online department store Oliver Bonas to develop a range of knit hats to boost awareness of the Innocent Big Knit campaign.
Artist Debra Valencia's new 2015 holiday collection of bath and beauty products is now available at Walmart and Rite Aid in the U.S.
In celebration of its 100th anniversary, Boeing has teamed with three brand partners for a line of heirloom-quality items inspired by its rich history.
Tod's has purchased the French footwear brand Roger Vivier for €415 million, which it was previously licensing from brand owner Gousson Consultadoria e Marketing.
Luxury lingerie and ready-to-wear brand Fleur du Mal has launched a new collection of Playboy-inspired intimates that evokes the brand's vibe from the '60s and '70s.
Pepsi has partnered with The Hundreds for a limited edition collection inspired by Pepsi's iconic advertising campaigns through the decades.
Disney Consumer Products and BBC International have collaborated to bring Marvel’s Spider-Man to Heelys’ Bolt X2 skate shoes.
Mask-arade has released a new line of Arsenal Football Club facemasks featuring six top players from the team.
Rubie’s Canada has named Robert Bauer as director of sales. Bauer will oversee sales for the company’s independent accounts in Canada.
Designer Debra Valencia and Landy International have renewed their license for Debra Valencia bath and body products.
At the inaugural College Football Playoff National Championship today, CFP officials are working with the Collegiate Licensing Company to curb counterfeit merchandise.
Beanstalk has signed on to help fashion retailer The Limited build its brand beyond its namesake retail stores with a host of licensed brand extensions.
American Greetings Properties has lined up a full slate of licensed product for its Care Bears brand in the U.K.
Troma Entertainment has tapped Rusted Wave to develop apparel based on the cult horror/comedy film, The Toxic Avenger, as the studio celebrates its 40th anniversary.
Disney Consumer Products has collaborated with nine luxury shoe brands across the globe to re-imagine Cinderella’s iconic glass slipper.
E-commerce retailer Mr. Porter has teamed up with Matthew Vaughn, the director of Kingsman: The Secret Service, to launch a line of suits and men's accessories inspired by the film.
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