How super fan Alyssa Milano has turned a practical idea into a trendy women’s sportswear brand for enthusiasts from the diamond to the raceway.
Marvel Entertainment has partnered with Five Four for a series of menswear capsule collections inspired by the studio’s catalog of superheroes.
Loblaw Companies, the owner of Joe Fresh, has tapped the Aldo Group to design, produce and distribute footwear under the Joe Fresh brand.
Fashion designer Kenneth Cole has paired with the Geneva Watch Group for a new line of smartwatches that will hit stores in April.
Perry Ellis International has sold the C&C California brand to ACH C&C, a newly created venture organized by members of ACI Licensing.
The Trump Organization has launched a new fragrance collection for men exclusively at Macy's in the U.S., in partnership with licensee Parlux Fragrances.
East London cycling shop Brick Lane Bikes has teamed with Italian cycling apparel brand Pella Sportswear for a co-branded clothing range.
Artist and jewelry designer Steve Soffa has crafted a new line to celebrate the annual Sturgis Motorcycle Rally's 75th anniversary.
Fashion designer Diane von Furstenberg has tapped the Brown Shoe Company to create a collection of ready-to-wear women’s shoes for her DVF brand.
Energizer Personal Care has signed four new licensees to bring the Hawaiian Tropic sun care brand to swimwear, footwear, cosmetics and beach accessories.
Tommy Bahama has teamed with Coola Suncare to develop a line of suncare products that will hit retail this spring.
Levi Strauss and Company has tapped the Hampshire Group to take on the Dockers brand’s women’s apparel category, which it had previously handled in-house.
Banana Republic is planning a limited edition capsule collection from fashion designer Roland Mouret.
MerryMakers has partnered with Wonder-Shirts for a range of tees featuring the publishing and YouTube character Pete the Cat.
Bulldog Licensing has made two new additions to the burgeoning licensing program for the CBBC fantasy drama “Wolfblood.”
Brandgenuity has launched the licensing program for Gas Monkey Garage, famous for fixing up and flipping hot rods, classic cars and motorcycles.
Among the executives that will be honored at the K.I.D.S./Fashion Delivers Women In Industry Luncheon is Patti Buckner of Warner Bros. Consumer Products.
U.K. fashion label Drop Dead has created a capsule collection featuring Itchy & Scratchy of “The Simpsons” fame.
SmileyWorld has again partnered with Herlitz, now part of the Pelikan Group, for a new range of back-to-school products.
Rocket Licensing has tapped C&M Licensing to develop a range of Q Pootle 5 apparel in the U.K. and Ireland.
Procter & Gamble boasts a portfolio of 300 brands and ranks as one of the top licensors in the world with an unlimited potential for future growth.
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