As fashion licensors, licensees and retailers from all over the world descend on Las Vegas for the MAGIC trade show, here are five trends that are driving the licensed apparel market.
Sanrio has launched a new high-fashion collaboration for Hello Kitty with the Australian fashion designer Leroy Nguyen, in a deal brokered by Haven Licensing.
J&D’s Foods, makers of Bacon Salt, have launched new bacon-scented underwear for both men and women that looks and smell like bacon.
The eyewear brand Revo, which is owned by Sequential Brands Group, has debuted a new collection of sunglasses created in collaboration with U2 lead singer Bono.
Authentic Brands Group has entered into a long-term partnership with Delta Galil USA to extend Juicy Couture’s product offering to intimates and sleepwear.
The Point 1888 has brought together Innocent Drinks and the online department store Oliver Bonas to develop a range of knit hats to boost awareness of the Innocent Big Knit campaign.
Artist Debra Valencia's new 2015 holiday collection of bath and beauty products is now available at Walmart and Rite Aid in the U.S.
In celebration of its 100th anniversary, Boeing has teamed with three brand partners for a line of heirloom-quality items inspired by its rich history.
Tod's has purchased the French footwear brand Roger Vivier for €415 million, which it was previously licensing from brand owner Gousson Consultadoria e Marketing.
Luxury lingerie and ready-to-wear brand Fleur du Mal has launched a new collection of Playboy-inspired intimates that evokes the brand's vibe from the '60s and '70s.
Pepsi has partnered with The Hundreds for a limited edition collection inspired by Pepsi's iconic advertising campaigns through the decades.
Perry Ellis International has tapped Delta Galil Industries to design and distribute a line of Ben Hogan-branded socks.
Sunglasses company Rise Sport has partnered with Miss Fanatic, an official NBA licensee, for a 2015 NBA eyewear collection.
Apparel trade show organizer Bread & Butter has filed for bankruptcy just days after canceling its January 2015 show.
Imagine by Rubie’s, a toy division of Rubie’s Costume Company that creates everyday dress-up products, has lined up a super-sized roster of brands for 2015.
Crown Crafts Infant Products has signed on to create a line of infant apparel and bedding featuring the designs of Vermont-based children's designer Zutano.
Warren Clamen has joined Marquee Brands' board of directors as an independent director and special advisor to the brand management company.
Disney Consumer Products and Lucasfilm revealed some of the first global licensees signed on for the upcoming film Star Wars: Episode VII–The Force Awakens.
Sports apparel brand Under Armour has acquired two more digital fitness platforms, "Endomondo" and "MyFitnessPal," evolving the company into fitness resource.
Unilever has partnered with Naterra International to develop a beauty line based on the Unilever's salon haircare brand TIGI.
Kate Spade & Company has tapped the Fossil Group to design, develop and distribute Kate Spade New York watches in a long-term licensing deal with will last until 2025.
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