How super fan Alyssa Milano has turned a practical idea into a trendy women’s sportswear brand for enthusiasts from the diamond to the raceway.
Cosmopolitan, one of the biggest women’s media brands in the world, is launching Cosmopolitan The Fragrance.
This Father’s Day, Disney Consumer Products is celebrating Star Wars fan boys across the universe with the ultimate gifts for dad.
The Victoria and Albert Museum in London has teamed with high street fashion brand Oasis for a fashion collection based on 11 of the museum's botanical prints.
The Pokémon Company International has launched a Pokémon Boutique in conjunction with the Japan LA Pop Culture Shop.
Evergreen International Holdings has signed on to bring a number of premium kids' apparel brands to China including Roberto Cavalli Junior, Diesel Kid and Fendi Kids.
Iconic Sunset Boulevard music venue the Viper Room, which was opened by actor Johnny Depp in 1993, has collaborated with Urban Outfitters for a new line of t-shirts.
Licensor Perry Ellis International has unveiled a leadership succession plan that will see founder and CEO George Feldenkreis step down after 50 years leading the company.
Idea Patch has brokered two new apparel deals IDW Publishing's comics Zombies vs. Robots and 30 Days of Night.
London-based licensing agency Bloom has signed a duo of new deals for Tokidoki that will bring the lifestyle brand to cosmetics and apparel in the U.K.
Majestic Athletic, makers of the official on-field uniforms worn by Major League Baseball players, is planning Jersey Day celebrations in every Major League city across the U.S.
SmileyWorld has again partnered with Herlitz, now part of the Pelikan Group, for a new range of back-to-school products.
Rocket Licensing has tapped C&M Licensing to develop a range of Q Pootle 5 apparel in the U.K. and Ireland.
Procter & Gamble boasts a portfolio of 300 brands and ranks as one of the top licensors in the world with an unlimited potential for future growth.
Founder and blogger of popular lifestyle website Cupcakes and Cashmere, Emily Schuman, has teamed up with fashion brand Club Monaco for a capsule collection.
British art and design museum the Victoria & Albert Museum has teamed with two new licensees for nail polish and home textiles.
Hair care company Drybar has appointed licensing consultants Brand Central to expand the blowout-only salon brand across the U.S.
Rubie’s Costume Company is planning a line of costumes based on Marvel Studio’s upcoming film Marvel’s Guardians of the Galaxy.
Clothing line Her Universe, along with retailer Hot Topic and media company Nerdist Industries, will hold their debut fashion show at Comic-Con Thursday.
Hollister and “Pretty Little Liars” star Lucy Hale will release a limited-edition capsule collection on August 8.
To celebrate 40 years of the Funyuns brand, Frito-Lay and ACF Global will extend its lifestyle brand with a junior's and men’s apparel line.
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