How super fan Alyssa Milano has turned a practical idea into a trendy women’s sportswear brand for enthusiasts from the diamond to the raceway.
American rocker Sammy Hagar has partnered with Epic Rights and Prominent Brand + Talent to develop a licensing program for his Sammy's Island brand.
Mercis has partnered with Kira Kids for a new line of kids' apparel featuring Dutch artist Dick Bruna’s classic character Miffy.
Kohl's has teamed with actress and fitness enthusiast Shay Mitchell for a capsule collection of athleisure apparel available now in stores and online.
Uniqlo is planning a global collaboration with Disney Consumer Products, dubbed Magic For All, that will include new products, pop-up displays and in-store and customer experiences.
Kathy Ireland is returning to the category that launched her empire–socks–in a new deal with Kiss Legwear.
Kellogg’s has partnered with MSA Apparel for a line of young men’s and junior's fashion tops and fleece, in a deal brokered by The Joester Loria Group.
Mars, Inc. has tapped Zalemark to create a line of fashion jewelry featuring the M&M's candy brand.
The British animal charity Battersea Dogs & Cats Home has partnered with Rapanui Clothing to launch a range of t-shirts, hoodies and tote bags.
Hearst-Rodale's magazine brand Men's Health has launched a range of vitamins in the U.K.
Burberry Group is continuing its licensing partnership with Luxottica Group for the development, production and worldwide distribution of eyewear.
Entertainment One Licensing recently added three fashion licensees to SO SO Happy, its lifestyle property for teens and young adults.
Fossil Group has extended its watch licensing agreement with Giorgio Armani until 2023.
FremantleMedia North America is expanding the Loteria brand, based on the traditional Latin American game, in two new partnerships.
Ford Motor Company will celebrate the iconic Ford Mustang with the debut of Mustang Unleashed, a limited- edition line of one-of-a-kind shirts.
Sanrio has partnered with New York-based apparel company MAG Brands for a collection of Hello Kitty outerwear for the U.S. market.
GreenLight has announced a new licensing agreement with Sony Pictures to create a series of vehicle replicas from the TV show “Breaking Bad.”
Pharrell Williams' latest sustainable fashion collaboration, G-Star's RAW for the Oceans, is now available at Mall of America in Bloomington, Minn.
Michelle Smith will be the sixth designer in Kohl's Department Stores' DesigNation fashion collaboration series.
Knockout Licensing has renewed and extended several deals with key licensees for the TV series “Downton Abbey."
Twentieth Century Fox Consumer Products and Forever 21 have created a new collection featuring "The Simpsons" that will debut at stores worldwide Thursday.
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