How super fan Alyssa Milano has turned a practical idea into a trendy women’s sportswear brand for enthusiasts from the diamond to the raceway.
Perry Ellis International has entered into a license agreement with Colors In Optics for sunglasses, ophthalmic eyewear and eyewear accessories under Laundry by Shelli Segal.
Sanrio has partnered with The Mentholatum Company's Softlips Cube 5-in-1 Lip Care to launch a new collection of Hello Kitty lip balms.
Disney Consumer Products has launched the new product line for the upcoming Disney/Pixar movie Inside Out, arriving in theaters June 19.
Majestic Athletic and Liverpool Football Club have entered a new global apparel partnership.
The Pokémon Company International has signed four new licensees in the U.K. and Eire across several categories.
Lingerie company Felina has selected The Brand Liaison as the worldwide licensing agency for its brands Felina, Jezebel and Paramour.
Blueprint Collections has launched a range of stationery for the British fashion designer Henry Holland under his label House of Holland.
PVH Corp. has tapped Accutime Watch to create and sell a line of men’s and boys’ watches for the Van Heusen brand.
Entertainment One Licensing has new expansions for its teen lifestyle brands including cosmetics for So So Happy and apparel for Skelanimals at Hot Topic.
Dena Designs has selected The Joester Loria Group as the exclusive licensing agent for its growing portfolio of lifestyle brands.
Knockout Licensing has added three new licensees for the social media canine sensation Boo–The World’s Cutest Dog.
In the run up to Miffy’s 60th anniversary in 2015, Mercis has signed new apparel partnerships for the character in Italy and Israel.
Nickelodeon & Viacom Consumer Products has signed two new fashion deals for SpongeBob SquarePants with London-based designer Beatrix Ong and Monnalisa.
Claire’s has signed an international deal with pet photographer Myrna Huijing for jewelry and accessories under the Studio Pets by Myrna brand.
The World of Eric Carle is headed to specialty retailer Gymboree on a line of apparel and accessories for children.
Pepsi has teamed up with JC Fits to extend its lifestyle brand with a new junior's apparel line, brokered by The Joester Loria Group.
HBO and its official licensees have a slew of Game of Thrones exclusive at San Diego Comic-Con this week and weekend.
Designer brand Versace 19.69 Italia has signed with Those Licensing People as its exclusive licensing agent in the U.K.
Aadarsh signed with Chinese children’s book publisher Hebei Children’s Publishing House to produce a line of books and products in China for Purple Turtle.
The U.S. basketball shoe segment is presenting solid gains in an overall down footwear market.
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