How super fan Alyssa Milano has turned a practical idea into a trendy women’s sportswear brand for enthusiasts from the diamond to the raceway.
Kate Spade & Company is expanding its presence in the home category with four new licensing partnerships for the Kate Spade New York brand.
Allsop will debut its new line of Gaiam-branded lunch coolers and sports accessories this weekend at the International Home and Housewares show in Chicago, Ill.
Biaggi will unveil the new, innovative ZipSak by Lori Greiner at the International Home and Housewares show this weekend in Chicago, Ill.
Perry Ellis International has signed two new agreements with New Accessories Group in Europe for its Farah and Original Penguin by Munsingwear brands.
Sequential Brands Group is marking the 65th anniversary of the Ellen Tracy brand with expanded distribution in a number of categories and a global marketing campaign.
Luxury fashion label Givenchy has tapped Italian company the Safilo Group for its line of branded eyewear including sunglasses and optical frames.
Firefly Brand Management has appointed Pinup Girl Clothing to create an apparel range for the Mary Blair brand. The artist is best known for her work with Walt Disney Studios.
Sports and lifestyle apparel company Loudmouth has named Dennis Green as president and chief executive officer, effective immediately.
SEGA of America has expanded the new Sonic Boom brand program with the addition of new merchandising partners for toys, comics, apparel and novelty items.
Adidas Group North America has signed a licensing agreement with DuPont Protection Technologies to use its Kevlar technology and brand in a line of new football cleats.
European fast fashion retailer Etam has launched a new line of lounge and sleepwear featuring The Smiley Brand.
Cole Haan has announced a multi-year partnership with model and actress Dree Hemingway to co-create a women’s accessories line.
Actress Sofia Vergara is entering the fragrance business in a new partnership with Parlux Fragrances and Maesa for her debut scent.
Adidas has formed a long-term partnership with Oscar-nominated, Grammy Award-winning celebrity Pharrell Williams.
Sears Holdings has introduced a summer 2014 women's collection from musician and “The Voice” co-host Adam Levine.
Women’s lifestyle brand Real Simple has teamed with online fashion brand Cuyana to create a line of apparel and accessories.
Mattel has tapped VMC Accessories to produce a range of licensed accessories for its girls’ brand Monster High in the U.K.
The Antigua Group has signed a multi-year agreement to develop apparel for the mixed martial arts league Ultimate Fighting Championship.
Bulldog Licensing’s U.S. division has signed on to represent Outfit7’s app brand Talking Tom and Friends in the U.S. and Canada.
Nickelodeon and Loudmouth Golf have collaborated on a collection of golf attire inspired by SpongeBob SquarePants.
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