How super fan Alyssa Milano has turned a practical idea into a trendy women’s sportswear brand for enthusiasts from the diamond to the raceway.
Lingerie company Felina has selected The Brand Liaison as the worldwide licensing agency for its brands Felina, Jezebel and Paramour.
Blueprint Collections has launched a range of stationery for the British fashion designer Henry Holland under his label House of Holland.
PVH Corp. has tapped Accutime Watch to create and sell a line of men’s and boys’ watches for the Van Heusen brand.
Entertainment One Licensing has new expansions for its teen lifestyle brands including cosmetics for So So Happy and apparel for Skelanimals at Hot Topic.
Dena Designs has selected The Joester Loria Group as the exclusive licensing agent for its growing portfolio of lifestyle brands.
Cosmopolitan, one of the biggest women’s media brands in the world, is launching Cosmopolitan The Fragrance.
This Father’s Day, Disney Consumer Products is celebrating Star Wars fan boys across the universe with the ultimate gifts for dad.
The Victoria and Albert Museum in London has teamed with high street fashion brand Oasis for a fashion collection based on 11 of the museum's botanical prints.
The Pokémon Company International has launched a Pokémon Boutique in conjunction with the Japan LA Pop Culture Shop.
Evergreen International Holdings has signed on to bring a number of premium kids' apparel brands to China including Roberto Cavalli Junior, Diesel Kid and Fendi Kids.
Cherokee has appointed Copyright Promotions Licensing Group to represent Cherokee Global Brands in its European markets.
PepsiCo’s Mtn Dew, with help from The Joester Loria Group, has become an iconic brand for cutting edge youth culture.
Canadian fashion designer Brian Bailey has appointed the Toronto-based agency The Licensing Shop to extend his brand.
Sports and fitness brand Everlast Worldwide has teamed with lifestyle company Cellutions to expand its product offering to a include sports performance drink.
SmileyWorld has signed three new apparel partners for its smiley face image.
The Smiley Company is continuing a number of partnerships with European licensees and has added more for the back-to-school season.
Sequential Brands Group has announced several initiatives for a global re-launch of the company’s recently acquired brand the Franklin Mint.
Bulldog Licensing has brokered a deal with BCI that will see the apparel firm extend its highly successful clothing line of U.K. popular character Monkey.
Ben and Jewel Tankard of Bravo’s reality show “Thicker Than Water” now have a licensing and distribution agreement with NYS Collection Eyewear.
Fermata Partners, the exclusive licensing agency for Little League Baseball and Softball, has signed three new licensees and renewed another for the kids' brand.
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