Comic-Con came again, and with it the total transformation of San Diego, Calif., into a pop culture wonderland.
From the Simpsons to Sons of Anarchy, Twentieth Century Fox Consumer Products has proven it has the savvy instincts needed to develop a broad array of licensed apparel programs.
Fragrance brand Axe is teaming up with 20th Century Fox's X-Men: Days of Future Past for a range of limited edition gift sets.
A swath of big-brand companies are already slated to exhibit at Brand Licensing Europe this year, which will return to London’s Olympia Oct. 7-9.
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