Sesame Workshop and Bidaya Media have appointed the Arabian Licensing Company to represent the Arabic-language version of "Sesame Street," in the UAE, GCC and Middle East.
Sesame Workshop has hired Elizabeth Weinreb Fishman as vice president of strategic communications.
"Sesame Street" has launched the new Everyday Heroes Club initiative to continue its mission of helping kids grow smarter, stronger and kinder.
Sesame Workshop has partnered with Tiggly, a maker of smart toys for preschoolers, to develop the connected app experience "Sesame Street Alphabet Kitchen."
Biyaya Media has named Arabian Licensing Company as the master licensing representative for its kids' series "Iftah Ya Simsim," based on "Sesame Street."
Sesame Workshop has partnered with Ape Entertainment to create three new comic books featuring the cast of "Sesame Street."
There is a huge lineup of exciting new shows at this year’s MIPJunior. Here are a few standouts that also offer potential opportunities in brand licensing.
A new production of "Iftah Ya Simsim," the Arabic version of "Sesame Street," will return to the airwaves following a 25-year break.
Sesame Workshop's flagship kids' series "Sesame Street" is heading to HBO in a new partnership that will also see the development of a spin-off series.
Sesame Workshop has appointed Kay Wilson Stallings as senior vice president of content development.
Sesame Workshop chief executive officer Jeffrey Dunn has made four new appointments to his executive team as part of a broad reorganization.
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