Global color authority Pantone, in partnership with its agent Crazy Bell Agency, has appointed Brand Central as its licensing representative for the U.S.
Pantone has named Jam Brands as its exclusive licensing agent in Canada.
These recent deals and announcements highlight the diversity and vibrancy of licensed apparel at retail.
Pantone has created its first character-inspired color based on the Minions characters from Illumination Entertainment and Universal's Despicable Me franchise.
Color experts Pantone will showcase their new menswear collection this week at MAGIC.
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