SEGA America and SEGA Europe are introducing a multi-level campaign for Sonic the Hedgehog.
SEGA has announced an exclusive partnership with Nintendo for the Sonic the Hedgehog franchise.
SEGA Europe has partnered with Half Moon Bay for a new range of retro gifting products featuring Sonic the Hedgehog.
Sanrio continues to build the Mr. Men Little Miss licensing program in the U.K. with the announcement of two new deals for active toys and accessories.
SEGA Europe has partnered with TVMania for a new range of Sonic the Hedgehog apparel and accessories in the G/A/S territories.
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