Snap Creative and its in-theater division SnapCo are planning five promotional toy programs at movie theaters worldwide this summer.
DeNA and Hasbro have launched the official mobile game for the feature film Transformers: Age of Extinction, which arrived in theaters Friday.
Hasbro has signed more than 300 licensing and promotional agreements worldwide for its Transformers brand in advance of the franchise’s next film, Transformers: Age of Extinction.
Toys ‘R’ Us is gearing up for summer movie season with toys, deals, digital content and events for the season’s anticipated kids’ blockbusters.
American soda brand Big Red is hosting a promotion for Paramount Pictures’ upcoming film Transformers: Age of Extinction.
Oreo is planning a promotional partnership with Paramount Pictures for the global release of Transformers: Age of Extinction.
Hasbro unveiled a re-imagined line of Transformers toys at New York Toy Fair this week and announced a raft of licensees for the brand.
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