Warner Bros. Consumer Products, in partnership with DC Entertainment, has expanded the licensing and merchandising program in more than 35 countries for its new franchise “DC Super Hero Girls.”
GoldieBlox has partnered with Random House Children’s Books to create a series of chidlren's books based on its girl engineer character, GoldieBlox.
The Kratt Brothers Company, creators and developers of the TV series “Wild Kratts,” has expanded its licensing program through new offerings and a new licensing partner.
In anticipation of its upcoming film Trolls, DreamWorks Animation has added a host of licensees across numerous categories.
Random House Children’s Books has appointed Rachel Bader as its new licensing director.
DC Entertainment and Warner Bros. Consumer Products, in partnership with Mattel, have launched the first activations in the new DC Super Hero Girls initiative.
For the first time in the brand’s 56-year history, Barbie is pulling out a cape and mask and transforming into a modern day superhero.
Saban Brands unveiled the new toy line from Fisher-Price for its Julius Jr. preschool brand Tuesday at an event in Los Angeles, Calif.
Saban has signed a global publishing deal with Random House Children's Books for its Julius Jr. preschool property.
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