DC Entertainment and Warner Bros. Consumer Products, in partnership with Mattel, have launched the first activations in the new DC Super Hero Girls initiative.
For the first time in the brand’s 56-year history, Barbie is pulling out a cape and mask and transforming into a modern day superhero.
Saban Brands unveiled the new toy line from Fisher-Price for its Julius Jr. preschool brand Tuesday at an event in Los Angeles, Calif.
Saban has signed a global publishing deal with Random House Children's Books for its Julius Jr. preschool property.
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