Universal Studios and Chiquita have teamed for an interactive promotion featuring the Minions and powered by FunMobility.
Retroscents has launched a new range of Minions in-car air fresheners in the U.K., created under license from Universal.
Licensees provide the backbone for some of the most successful licensed apparel collaborations. Here is a round-up of recent top news from leading apparel licensees.
Elie Dekel exits Saban, P&G offloads 43 beauty brands, a new No. 1 Toy License in U.K. and other top news from the week of July 6.
Universal's Minions has become the top-selling license in the British toy market, unseating Disney’s Frozen, which had occupied the top position since July 2014.
To mark the opening of Minions in theaters July 10, there will be theme parties popping up in the U.S and London.
As he celebrates 30 years with Toys ‘R’ Us, this merchandising executive is still looking for the next hot product and newest trends that will keep the specialty retailer at the top of its game.
In anticipation of the July 10 release of Universal's Minions, Build-A-Bear Workshop has debuted a collection of customizable Minions plush, featuring Kevin, Stuart and Bob.
CandyRific has been granted rights to produce candy novelties based on Universal Pictures and Illumination Entertainment’s Despicable Me franchise, including the upcoming prequel film Minions.
Pantone has created its first character-inspired color based on the Minions characters from Illumination Entertainment and Universal's Despicable Me franchise.
Universal Partnership & Licensing’s franchise-based business model is driving big returns for the company, both in brand loyalty and revenue.
Universal Partnerships & Licensing has tapped Cookies United to create a line of decorated cookies and cookie kits based on the upcoming Minions movie.
Imagine by Rubie’s, a toy division of Rubie’s Costume Company that creates everyday dress-up products, has lined up a super-sized roster of brands for 2015.
Universal Partnerships & Licensing has signed new partner Mask-arade for products in support of the upcoming film Minions, which will hit theaters June 26, and the Despicable Me franchise.
Electronic Arts, Illumination Entertainment and Universal Partnerships & Licensing have joined forces to bring characters from Illumination films to life in a series of mobile games.
Mask-arade has made two new additions to its line of character masks-Studiocanal's Paddington Bear and Universal Studios Minions.
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