To mark the opening of Minions in theaters July 10, there will be theme parties popping up in the U.S and London.
As he celebrates 30 years with Toys ‘R’ Us, this merchandising executive is still looking for the next hot product and newest trends that will keep the specialty retailer at the top of its game.
In anticipation of the July 10 release of Universal's Minions, Build-A-Bear Workshop has debuted a collection of customizable Minions plush, featuring Kevin, Stuart and Bob.
CandyRific has been granted rights to produce candy novelties based on Universal Pictures and Illumination Entertainment’s Despicable Me franchise, including the upcoming prequel film Minions.
Pantone has created its first character-inspired color based on the Minions characters from Illumination Entertainment and Universal's Despicable Me franchise.
Universal Partnerships & Licensing has awarded independent U.K. publisher Centum Books the U.K. master format license for the upcoming film Minions.
Mask-arade has made two new additions to its line of character masks-Studiocanal's Paddington Bear and Universal Studios Minions.
Electronic Arts, Illumination Entertainment and Universal Partnerships & Licensing have joined forces to bring characters from Illumination films to life in a series of mobile games.
Universal Partnerships & Licensing has signed new partner Mask-arade for products in support of the upcoming film Minions, which will hit theaters June 26, and the Despicable Me franchise.
Imagine by Rubie’s, a toy division of Rubie’s Costume Company that creates everyday dress-up products, has lined up a super-sized roster of brands for 2015.
Universal Partnership & Licensing’s franchise-based business model is driving big returns for the company, both in brand loyalty and revenue.
Universal Partnerships & Licensing has tapped Cookies United to create a line of decorated cookies and cookie kits based on the upcoming Minions movie.
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