Universal Partnerships & Licensing has signed new partner Mask-arade for products in support of the upcoming film Minions, which will hit theaters June 26, and the Despicable Me franchise.
Imagine by Rubie’s, a toy division of Rubie’s Costume Company that creates everyday dress-up products, has lined up a super-sized roster of brands for 2015.
Universal Partnerships & Licensing has tapped Cookies United to create a line of decorated cookies and cookie kits based on the upcoming Minions movie.
Universal Partnership & Licensing’s franchise-based business model is driving big returns for the company, both in brand loyalty and revenue.
Accessory Innovations has released a collection of accessories featuring Universal’s Minions of Despicable Me 2 fame.
NBCUniversal is continuing to build on the success of its hit animated film Despicable Me 2 at retail.
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