Sanrio is rolling out a new partnership with Moxi Roller Skates for a line of Hello Kitty-branded skates and custom wheels.
Sanrio has made two new executive appointments: Tori Cook as VP of retail and business development and Bobby Saygan as art director for hardlines.
Sanrio's global lifestyle brand Hello Kitty continues to grow with a series of new products and partners slated for this year.
Warner Bros., in partnership with DC Entertainment, and Sanrio have teamed up for a Hello Kitty x DC Comics cross-over.
Topline has teamed up with the NBA and Sanrio for a line of NBA apparel featuring Hello Kitty.
Sanrio and Pretty Ugly have partnered for a co-branded line Hello Kitty/Uglydoll collectibles.
Sanrio and Penguin Young Readers Group have partnered to release 40 Mr. Men Little Miss titles for the first time ever.
Loudmouth Golf has teamed up Sanrio to feature a new range of golf apparel featuring Hello Kitty.
Sanrio has partnered with the Peritozu Company to launch the world’s first Hello Kitty concept store in Istanbul, Turkey.
Sanrio has teamed up with baby brand aden + anais to bring Hello Kitty to a range of sleeping, feeding and bathing products.
Comic-Con International opens its doors today with a Walking Dead zombie run and Sanrio making its debut at the show.
Sanrio and American Greetings Properties have brought together two of their brands–Care Bears and Little Twin Stars–for a new collaboration in Japan.
Sanrio is planning a series of events to re-launch the Mr. Men Little Miss property in the U.S. this summer.
Sanrio and Art You Grew Up With have launched a Mr. Men Little Miss pop-up shop at Selfridges in the U.K.
Sanrio continues to build the Mr. Men Little Miss licensing program in the U.K. with the announcement of two new deals for active toys and accessories.
Sanrio is kicking of the U.S. re-launch of the Mr. Men Little Miss brand this weekend at Fred Segal in LA.
NECA has unveiled its new line of toys featuring Hello Kitty and other top Sanrio characters.
San Diego Comic-Con, which was held July 18-21, is a pop culture convention that serves as a testing ground for properties and a strong market for product exclusives.
Sanrio has inked a new publishing deal with Viz Media to develop a series of original graphic novels and a special single-volume comic featuring Hello Kitty.
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