Sanrio has made a host of changes to its website, resulting in a modernized and overall improved online experience.
Both Sanrio and WWE have partnered with Loot Crate to develop subscription boxes based on their respective brands and properties.
Sanrio has tapped six new licensees to produce a variety of products inspired by Hello Kitty and other characters from Sanrio’s portfolio.
Sanrio has tapped Dunkin' Donuts to launch the first Hello Kitty Donuts in Germany.
Sanrio has partnered with Trumpette for a collection of Hello Kitty socks and tights for infants.
Sanrio has partnered with Züca to launch a new range of Hello Kitty luggage.
Sanrio has partnered to open the Hello Kitty Shop at the Universal Orlando Resort in Florida.
Sanrio has teamed with Hyper Hippo Games, an independent games studio, to develop a raft of lifestyle apps inspired by the company’s new Hello Sanrio brand.
Sanrio has appointed four key executives–Craig Takiguchi, Jill Cook, Stephanie Simpson and Dave Marchi–in its retail and branding divisions, effective immediately.
Sanrio has named Just Play as the master toy licensee for its Hello Kitty brand and tapped KIDdesigns for branded electronics and mobile accessories.
After opening a temporary Hummingmint Café in Copenhagen, which features the newly created fawn character, Sanrio is sending the concept to Japan.
The Hello Kitty museum retrospective "Hello! Exploring the Supercute World of Hello Kitty," will be on display at the EMP Museum in Seattle, Wash., beginning Nov. 14.
Sanrio has tapped interactive publisher P2 Entertainment to create a "Mr. Men Little Miss" gaming app.
It’s time to listen to a new tune that will impact the licensing business over the next several months. Let’s call it “Changes in Licensing” and it’s already being played at seven of the top 10 multi-billion dollar global licensors.
Rising Star Games will launch three new Hello Kitty titles for Nintendo platforms in November in the U.K.
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