Sanrio has partnered with Trumpette for a collection of Hello Kitty socks and tights for infants.
Sanrio has partnered with Züca to launch a new range of Hello Kitty luggage.
Sanrio has partnered to open the Hello Kitty Shop at the Universal Orlando Resort in Florida.
Sanrio has teamed with Hyper Hippo Games, an independent games studio, to develop a raft of lifestyle apps inspired by the company’s new Hello Sanrio brand.
Sanrio has appointed four key executives–Craig Takiguchi, Jill Cook, Stephanie Simpson and Dave Marchi–in its retail and branding divisions, effective immediately.
Sanrio has named Just Play as the master toy licensee for its Hello Kitty brand and tapped KIDdesigns for branded electronics and mobile accessories.
Sanrio and Bergsala Lightweight have released a new game for Nintendo 3DS titled “Hello Kitty’s Magic Apron.”
How Janet Hsu brought the passion and poise that helped her drive the growth of the Hello Kitty franchise to the power and style of Saban Brands.
Sanrio's pop icon Hello Kitty is the newest muse of the salon nail care brand OPI with the launch of new line of limited edition lacquers in Australia and New Zealand.
Sanrio has launched a new high-fashion collaboration for Hello Kitty with the Australian fashion designer Leroy Nguyen, in a deal brokered by Haven Licensing.
Sanrio and EVA Air have collaborated on a Shining Star jet decorated with the images of Hello Kitty and friends.
Sanrio has appointed Wow! Stuff as the master gift licensee for its Mr. Men & Little Miss, with a new range of gift and novelty items set to launch in 2016.
Sanrio has partnered with children’s cookery author Annabel Karmel to launch a new line of organic Hello Kitty pastas.
Sanrio is celebrating the 40th anniversaries of Little Twin Stars and My Melody this year at Comic-Con International in San Diego, Calif., taking place from today through Sunday.
Footwear and apparel licensee Leomil has expanded its partnership with Sanrio to include Colombia and Central America.
Saban Brands has named Janet Hsu as its new chief executive officer, filling the shoes of former president Elie Dekel, who stepped down from the company July 8.
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