Sanrio has teamed with California-based cosmetics company ColourPop for a new collaboration–ColourPop x Hello Kitty.
Sanrio and BBC Worldwide have joined forces to feature “Doctor Who” characters in the storytelling and illustrative style of Roger Hargreaves, creator of the Mr. Men Little Miss brand, in a series of storybooks.
Sanrio has tapped Loot Crate to debut a new, branded subscription gift box, called Sanrio Small Gift Crate.
Sanrio has tapped Zoobe Message Entertainment to feature multiple brands, including Hello Kitty, on a host of 2D and 3D digital products.
Sanrio will launch a new Hello Kitty campaign, called Hello Kitty for President, featuring a host of presidential-themed activations and merchandise.
Sanrio has partnered with French-Austrian designer Marina Hoermanseder on a capsule collection featuring Hello Kitty in a deal brokered by Team! Licensing.
Sanrio has partnered with Australia-based patisserie café LuxBite to feature Hello Kitty on a range of sweets, in a deal brokered by Haven Licensing.
Sanrio’s Hello Kitty, in partnership with Dunkin’ Donuts and ZGM, will be taking part in this year’s Museumsuferfest in Frankfurt, Germany.
Sanrio has tapped Tangle Teezer to feature Hello Kitty on a range of compact stylers.
Sanrio has launched Hello Sanrio, a new lifestyle brand that will unite characters and fans through products and digital content in an immersive world, at San Diego Comic-Con.
Sanrio has tapped six new licensees to produce a variety of products inspired by Hello Kitty and other characters from Sanrio’s portfolio.
Both Sanrio and WWE have partnered with Loot Crate to develop subscription boxes based on their respective brands and properties.
Sanrio has made a host of changes to its website, resulting in a modernized and overall improved online experience.
Sanrio has opened a Hello Kitty Pop-Up Café at the Irvine Spectrum Center in Irvine, Calif., and hinted at plans for a permanent location in an as yet unnamed Southern California hotspot.
Sanrio has partnered with Grandi Giochi, an Italy-based toy manufacturer, to launch a range of Hello Kitty-branded toys in Europe and the Middle East.
Sanrio has appointed Wow! Stuff as the master gift licensee for its Mr. Men & Little Miss, with a new range of gift and novelty items set to launch in 2016.
On the heels of the Hello Kitty Café Truck, Sanrio has opened the first Hello Kitty Café in the U.S.
Sanrio has launched a new high-fashion collaboration for Hello Kitty with the Australian fashion designer Leroy Nguyen, in a deal brokered by Haven Licensing.
Sanrio has tapped Torrid to create the first limited edition Hello Kitty plus-size capsule collection.
Sanrio's pop icon Hello Kitty is the newest muse of the salon nail care brand OPI with the launch of new line of limited edition lacquers in Australia and New Zealand.
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