Sanrio and Toei Animation Europe are pairing to unite Hello Kitty and the anime series "One Piece" in a joint licensing program for Europe.
Sanrio kicked off the first-ever Hello Kitty convention Thursday at the Geffen Contemporary at MOCA in Los Angeles, Calif.
Sewing machine company Brother International Malaysia has launched two special anniversary edition Hello Kitty home sewing machines.
Following a year of celebrations for the 40th anniversary of Hello Kitty, the momentum will continue for the Sanrio character at Brand Licensing Europe.
Sanrio has partnered with a selection of Los Angeles’ hottest foodie spots to launch Hello Kitty’s Hungry Hunt.
Build-A-Bear Workshop will add a Hello Kitty 40th anniversary edition to its current Hello Kitty collection of customizable plush.
An exclusive look at the past, present and future of this iconic brand that has become one of the world’s most recognizable and beloved characters.
Even in a non-movie year, business is flourishing for Warner Bros. Consumer Products EMEA, and the company has a huge amount of new content in the pipeline.
While there is a world of difference between Hello Kitty and SpongeBob SquarePants, there are also many similarities that distinguish these properties from others.
Sanrio has partnered with New York-based apparel company MAG Brands for a collection of Hello Kitty outerwear for the U.S. market.
Sanrio is launching Hello Kitty’s first permanent attraction in Europe at the Drusillas Park zoo in East Sussex, England.
Sanrio is kicking off a year of festivities to celebrate the 40th anniversary of pop icon Hello Kitty.
Sanrio and its publishing partners have announced the first-ever Hello Kitty Reading Day on Oct. 25.
Warner Bros. Consumer Products EMEA, in partnership with DC Entertainment, has unveiled new artwork for its collaboration between Sanrio’s Hello Kitty and DC Comics.
Kunihiko Tsuji, chief operating officer and senior executive vice president of Sanrio, passed away Nov. 19 due to acute heart failure at the age of 61.
Rubie's Masquerade Co. has been appointed as the official EMEA dress-up licensee for Warner Bros. Consumer Products’ and Sanrio’s DC Comics x Hello Kitty collaboration.
Sanrio and American Greetings Properties have brought together two of their brands–Care Bears and Little Twin Stars–for a new collaboration in Japan.
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