Sanrio has announced a new collaboration with Minnetonka for two Hello Kitty moccasin collections.
GungHo Online Entertainment has partnered with Sanrio to feature Hello Kitty and other characters in its mobile game “Puzzle & Dragons.”
Sanrio is bringing the Share a Hug with Hello Kitty! global “hugathon” to the U.S. to kick off celebrations for the character’s 40th anniversary.
The deals and companies that shaped the licensing business in 2013 and were also among the most widely viewed.
Sanrio has tapped brand experience agency SGA Productions to launch Hello Kitty live events across the U.K, in a deal brokered by Fluid World.
Sanrio and Art You Grew Up With have launched a Mr. Men Little Miss pop-up shop at Selfridges in the U.K.
Sanrio and American Greetings Properties have brought together two of their brands–Care Bears and Little Twin Stars–for a new collaboration in Japan.
Kunihiko Tsuji, chief operating officer and senior executive vice president of Sanrio, passed away Nov. 19 due to acute heart failure at the age of 61.
Sanrio and jewelry designer Onch Movement are launching a new collaboration today featuring Hello Kitty.
Sanrio has made two new executive appointments: Tori Cook as VP of retail and business development and Bobby Saygan as art director for hardlines.
Sanrio has launched a new character in the Mr. Men Little Miss franchise–Little Miss Hug.
Sanrio is rolling out a new partnership with Moxi Roller Skates for a line of Hello Kitty-branded skates and custom wheels.
Sanrio and Sourcebooks have teamed up to create a new personalized children’s book series featuring Hello Kitty.
Team! Licensing has been appointed to represent Hello Kitty and other Sanrio brands in Germany, Austria and Switzerland.
LEGO, Weta Workshop and Pretty Ugly have all unveiled exclusive licensed merchandise for Comic-Con International.
Comic-Con International opens its doors today with a Walking Dead zombie run and Sanrio making its debut at the show.
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