Pillow Pets has added a number of new brands to its line of convertible plush characters from Disney, Nickelodeon and Sanrio.
In addition to celebrating Hello Kitty’s 40th anniversary, Team! Licensing has added a number of new partners for the Sanrio brand in G/A/S.
Sanrio has announced a new collaboration with Minnetonka for two Hello Kitty moccasin collections.
GungHo Online Entertainment has partnered with Sanrio to feature Hello Kitty and other characters in its mobile game “Puzzle & Dragons.”
Sanrio is bringing the Share a Hug with Hello Kitty! global “hugathon” to the U.S. to kick off celebrations for the character’s 40th anniversary.
The deals and companies that shaped the licensing business in 2013 and were also among the most widely viewed.
Sanrio has tapped brand experience agency SGA Productions to launch Hello Kitty live events across the U.K, in a deal brokered by Fluid World.
Sanrio and Art You Grew Up With have launched a Mr. Men Little Miss pop-up shop at Selfridges in the U.K.
Sanrio and American Greetings Properties have brought together two of their brands–Care Bears and Little Twin Stars–for a new collaboration in Japan.
A Hello Kitty airliner, developed by Sanrio and EVA Air, made its U.S. debut Wednesday.
Loudmouth Golf has teamed up Sanrio to feature a new range of golf apparel featuring Hello Kitty.
Dove Trading has launched the latest in its line of Hello Kitty mobile phones, created in partnership with Sanrio.
Sanrio and Penguin Young Readers Group have partnered to release 40 Mr. Men Little Miss titles for the first time ever.
Sanrio and the body care line Earth Therapeutics have teamed up for a new Hello Kitty spa collection.
Sanrio and Pretty Ugly have partnered for a co-branded line Hello Kitty/Uglydoll collectibles.
Team! Licensing has unveiled a new style guide for Sanrio licensees in G/A/S that will allow the use of multiple characters at once.
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