Hello Kitty head designer Yuko Yamaguchi and Yuko Tsuji of Sanrio Tokyo hit the Australian shores last week to celebrate the brand's first-ever Australian collaboration with UGG.
Brick-and-mortars are alive and well, but for a number of different reasons.
Sanrio and Toei Animation Europe are pairing to unite Hello Kitty and the anime series "One Piece" in a joint licensing program for Europe.
Sanrio kicked off the first-ever Hello Kitty convention Thursday at the Geffen Contemporary at MOCA in Los Angeles, Calif.
Sewing machine company Brother International Malaysia has launched two special anniversary edition Hello Kitty home sewing machines.
Following a year of celebrations for the 40th anniversary of Hello Kitty, the momentum will continue for the Sanrio character at Brand Licensing Europe.
Sanrio has partnered with a selection of Los Angeles’ hottest foodie spots to launch Hello Kitty’s Hungry Hunt.
Build-A-Bear Workshop will add a Hello Kitty 40th anniversary edition to its current Hello Kitty collection of customizable plush.
An exclusive look at the past, present and future of this iconic brand that has become one of the world’s most recognizable and beloved characters.
Even in a non-movie year, business is flourishing for Warner Bros. Consumer Products EMEA, and the company has a huge amount of new content in the pipeline.
Rio Licensing has brokered an extension of its deal with Nordtex in Russia for Hello Kitty-branded household goods and home textiles.
Italian fashion brand and retailer Pynkiss Milano is planning a home décor line as well as a range of Abayas featuring Hello Kitty.
Sanrio sponsored High Tea events at the Langham Hotel in Melbourne during the July school holidays, in a deal brokered by Haven Licensing.
The deals and companies that shaped the licensing business in 2013 and were also among the most widely viewed.
Sanrio has revealed details for Hello Kitty Con 2014, the first official Hello Kitty fan convention in the world.
Sanrio is bringing the Share a Hug with Hello Kitty! global “hugathon” to the U.S. to kick off celebrations for the character’s 40th anniversary.
Sanrio has partnered with New York-based apparel company MAG Brands for a collection of Hello Kitty outerwear for the U.S. market.
GungHo Online Entertainment has partnered with Sanrio to feature Hello Kitty and other characters in its mobile game “Puzzle & Dragons.”
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