Sanrio has announced a new collaboration with Minnetonka for two Hello Kitty moccasin collections.
GungHo Online Entertainment has partnered with Sanrio to feature Hello Kitty and other characters in its mobile game “Puzzle & Dragons.”
Sanrio is bringing the Share a Hug with Hello Kitty! global “hugathon” to the U.S. to kick off celebrations for the character’s 40th anniversary.
The deals and companies that shaped the licensing business in 2013 and were also among the most widely viewed.
Sanrio has tapped brand experience agency SGA Productions to launch Hello Kitty live events across the U.K, in a deal brokered by Fluid World.
Sanrio and Art You Grew Up With have launched a Mr. Men Little Miss pop-up shop at Selfridges in the U.K.
Sanrio and American Greetings Properties have brought together two of their brands–Care Bears and Little Twin Stars–for a new collaboration in Japan.
Kunihiko Tsuji, chief operating officer and senior executive vice president of Sanrio, passed away Nov. 19 due to acute heart failure at the age of 61.
Sanrio and jewelry designer Onch Movement are launching a new collaboration today featuring Hello Kitty.
Sanrio and Pretty Ugly have partnered for a co-branded line Hello Kitty/Uglydoll collectibles.
Team! Licensing has unveiled a new style guide for Sanrio licensees in G/A/S that will allow the use of multiple characters at once.
Topline has teamed up with the NBA and Sanrio for a line of NBA apparel featuring Hello Kitty.
Warner Bros. Consumer Products EMEA revealed the first full-character creative artwork for its Hello Kitty x DC Comics Super Heroes cross-over.
Sanrio's global lifestyle brand Hello Kitty continues to grow with a series of new products and partners slated for this year.
Sanrio has partnered with the Designers Guild in the U.K. to launch an exclusive collaborative collection featuring Hello Kitty.
Sanrio has made two new executive appointments: Tori Cook as VP of retail and business development and Bobby Saygan as art director for hardlines.
Sanrio has launched a new character in the Mr. Men Little Miss franchise–Little Miss Hug.
Sanrio is rolling out a new partnership with Moxi Roller Skates for a line of Hello Kitty-branded skates and custom wheels.
Sanrio and Sourcebooks have teamed up to create a new personalized children’s book series featuring Hello Kitty.
©2014 ADVANSTAR COMMUNICATIONS INC. All rights reserved.