Sanrio has partnered with French-Austrian designer Marina Hoermanseder on a capsule collection featuring Hello Kitty in a deal brokered by Team! Licensing.
Sanrio has partnered with Australia-based patisserie café LuxBite to feature Hello Kitty on a range of sweets, in a deal brokered by Haven Licensing.
Sanrio’s Hello Kitty, in partnership with Dunkin’ Donuts and ZGM, will be taking part in this year’s Museumsuferfest in Frankfurt, Germany.
Sanrio has tapped Tangle Teezer to feature Hello Kitty on a range of compact stylers.
Sanrio has launched Hello Sanrio, a new lifestyle brand that will unite characters and fans through products and digital content in an immersive world, at San Diego Comic-Con.
On the heels of the Hello Kitty Café Truck, Sanrio has opened the first Hello Kitty Café in the U.S.
Sanrio has tapped Torrid to create the first limited edition Hello Kitty plus-size capsule collection.
Sanrio has partnered with Grandi Giochi, an Italy-based toy manufacturer, to launch a range of Hello Kitty-branded toys in Europe and the Middle East.
Sanrio has made a host of changes to its website, resulting in a modernized and overall improved online experience.
Both Sanrio and WWE have partnered with Loot Crate to develop subscription boxes based on their respective brands and properties.
Sanrio has partnered with Züca to launch a new range of Hello Kitty luggage.
Sanrio has partnered with Trumpette for a collection of Hello Kitty socks and tights for infants.
It’s time to listen to a new tune that will impact the licensing business over the next several months. Let’s call it “Changes in Licensing” and it’s already being played at seven of the top 10 multi-billion dollar global licensors.
Sanrio has tapped Dunkin' Donuts to launch the first Hello Kitty Donuts in Germany.
Rising Star Games will launch three new Hello Kitty titles for Nintendo platforms in November in the U.K.
Sanrio has tapped six new licensees to produce a variety of products inspired by Hello Kitty and other characters from Sanrio’s portfolio.
Sanrio is showcasing new creative ideas for its top brands at Brand Licensing Europe this week in London, including Hello Kitty, My Melody and Mr. Men Little Miss.
Sanrio has unveiled a series of new fashion collaborations that bring its Hello Kitty brand to the menswear aisle.
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