Sanrio and EVA Air have collaborated on a Shining Star jet decorated with the images of Hello Kitty and friends.
Sanrio has announced a host of new licensing agreements for its brands including Little Twin Stars, Hello Kitty and more.
Sanrio has teamed with Universal Parks & Resorts will develop Hello Kitty interactive retail experience shops at its Orlando and Hollywood parks.
Marvel's 'Daredevil' Line, Peanuts Arrives at Target, a Pokémon Pop-Up... this is the news that shaped the week of May 25.
Sanrio has partnered with The Mentholatum Company's Softlips Cube 5-in-1 Lip Care to launch a new collection of Hello Kitty lip balms.
Hello Kitty is hitting the road in her first-ever live North American tour: "Hello Kitty’s Supercute Friendship Festival."
Warner Bros. Consumer Products EMEA and Sanrio have launched two new product collections for their DC Comics X Hello Kitty collaboration.
Sixteen new licensees for Shopkins, ABG takes on the Michael Jackson brand and dELIA*s plot its return … these are the stories that shaped the week of April 27.
Sanrio is bringing its latest hit character to the U.S.: Gudetama-The Lazy Egg.
adidas Italia is bringing together the Italian football team AC Milan (for which it is master licensor) and Sanrio's Hello Kitty for co-branded gear aimed at female fans.
While there is a world of difference between Hello Kitty and SpongeBob SquarePants, there are also many similarities that distinguish these properties from others.
Following a year of celebrations for the 40th anniversary of Hello Kitty, the momentum will continue for the Sanrio character at Brand Licensing Europe.
Sewing machine company Brother International Malaysia has launched two special anniversary edition Hello Kitty home sewing machines.
Sanrio kicked off the first-ever Hello Kitty convention Thursday at the Geffen Contemporary at MOCA in Los Angeles, Calif.
Sanrio and Toei Animation Europe are pairing to unite Hello Kitty and the anime series "One Piece" in a joint licensing program for Europe.
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