Italian fashion brand and retailer Pynkiss Milano is planning a home décor line as well as a range of Abayas featuring Hello Kitty.
Rio Licensing has brokered an extension of its deal with Nordtex in Russia for Hello Kitty-branded household goods and home textiles.
Rubie's Masquerade Co. has been appointed as the official EMEA dress-up licensee for Warner Bros. Consumer Products’ and Sanrio’s DC Comics x Hello Kitty collaboration.
Warner Bros. Consumer Products EMEA, in partnership with DC Entertainment, has unveiled new artwork for its collaboration between Sanrio’s Hello Kitty and DC Comics.
Sanrio and its publishing partners have announced the first-ever Hello Kitty Reading Day on Oct. 25.
Sanrio is kicking off a year of festivities to celebrate the 40th anniversary of pop icon Hello Kitty.
Sanrio is launching Hello Kitty’s first permanent attraction in Europe at the Drusillas Park zoo in East Sussex, England.
Sanrio has teamed with jewelry designer Chan Luu for an exclusive collection of handmade jewelry featuring pop icon Hello Kitty.
Pillow Pets has added a number of new brands to its line of convertible plush characters from Disney, Nickelodeon and Sanrio.
In addition to celebrating Hello Kitty’s 40th anniversary, Team! Licensing has added a number of new partners for the Sanrio brand in G/A/S.
Sanrio and American Greetings Properties have brought together two of their brands–Care Bears and Little Twin Stars–for a new collaboration in Japan.
Sanrio is planning a series of events to re-launch the Mr. Men Little Miss property in the U.S. this summer.
Sanrio and Art You Grew Up With have launched a Mr. Men Little Miss pop-up shop at Selfridges in the U.K.
Sanrio is kicking of the U.S. re-launch of the Mr. Men Little Miss brand this weekend at Fred Segal in LA.
Sanrio has tapped brand experience agency SGA Productions to launch Hello Kitty live events across the U.K, in a deal brokered by Fluid World.
San Diego Comic-Con, which was held July 18-21, is a pop culture convention that serves as a testing ground for properties and a strong market for product exclusives.
The deals and companies that shaped the licensing business in 2013 and were also among the most widely viewed.
The characters of Sanrio’s Mr. Men Little Miss brand are making a stop at the toy department of the Galeries Lafayette in Paris this month.
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