As Sanrio continues to develop its brands in Russia and the CIS, the company has appointed Megalicense International as its licensing agent in the region.
Hello Kitty and her Sanrio friends are heading to Nintendo systems this fall with three new games, including the character's first-ever foray onto the Wii U platform.
Saban Brands has named Janet Hsu as its new chief executive officer, filling the shoes of former president Elie Dekel, who stepped down from the company July 8.
Footwear and apparel licensee Leomil has expanded its partnership with Sanrio to include Colombia and Central America.
Sanrio is celebrating the 40th anniversaries of Little Twin Stars and My Melody this year at Comic-Con International in San Diego, Calif., taking place from today through Sunday.
Sanrio has partnered with children’s cookery author Annabel Karmel to launch a new line of organic Hello Kitty pastas.
Sanrio and EVA Air have collaborated on a Shining Star jet decorated with the images of Hello Kitty and friends.
Sanrio has announced a host of new licensing agreements for its brands including Little Twin Stars, Hello Kitty and more.
Sanrio has teamed with Universal Parks & Resorts will develop Hello Kitty interactive retail experience shops at its Orlando and Hollywood parks.
Marvel's 'Daredevil' Line, Peanuts Arrives at Target, a Pokémon Pop-Up... this is the news that shaped the week of May 25.
Following a year of celebrations for the 40th anniversary of Hello Kitty, the momentum will continue for the Sanrio character at Brand Licensing Europe.
Hello Kitty is hitting the road in her first-ever live North American tour: "Hello Kitty’s Supercute Friendship Festival."
Sewing machine company Brother International Malaysia has launched two special anniversary edition Hello Kitty home sewing machines.
Sanrio has partnered with The Mentholatum Company's Softlips Cube 5-in-1 Lip Care to launch a new collection of Hello Kitty lip balms.
Sanrio kicked off the first-ever Hello Kitty convention Thursday at the Geffen Contemporary at MOCA in Los Angeles, Calif.
Sanrio and Toei Animation Europe are pairing to unite Hello Kitty and the anime series "One Piece" in a joint licensing program for Europe.
Brick-and-mortars are alive and well, but for a number of different reasons.
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