Sanrio has launched Hello Sanrio, a new lifestyle brand that will unite characters and fans through products and digital content in an immersive world, at San Diego Comic-Con.
On the heels of the Hello Kitty Café Truck, Sanrio has opened the first Hello Kitty Café in the U.S.
Sanrio has tapped Torrid to create the first limited edition Hello Kitty plus-size capsule collection.
Sanrio has partnered with Grandi Giochi, an Italy-based toy manufacturer, to launch a range of Hello Kitty-branded toys in Europe and the Middle East.
Sanrio has made a host of changes to its website, resulting in a modernized and overall improved online experience.
Both Sanrio and WWE have partnered with Loot Crate to develop subscription boxes based on their respective brands and properties.
Sanrio has tapped six new licensees to produce a variety of products inspired by Hello Kitty and other characters from Sanrio’s portfolio.
Sanrio has tapped Dunkin' Donuts to launch the first Hello Kitty Donuts in Germany.
Sanrio has partnered with Trumpette for a collection of Hello Kitty socks and tights for infants.
Sanrio has partnered with Züca to launch a new range of Hello Kitty luggage.
Sanrio and Bergsala Lightweight have released a new game for Nintendo 3DS titled “Hello Kitty’s Magic Apron.”
How Janet Hsu brought the passion and poise that helped her drive the growth of the Hello Kitty franchise to the power and style of Saban Brands.
Sanrio has named Just Play as the master toy licensee for its Hello Kitty brand and tapped KIDdesigns for branded electronics and mobile accessories.
Sanrio has appointed four key executives–Craig Takiguchi, Jill Cook, Stephanie Simpson and Dave Marchi–in its retail and branding divisions, effective immediately.
King Features has launched the first official Betty Boop online store in Japan in partnership with e-tail operator Myatt.
Sanrio has teamed with Hyper Hippo Games, an independent games studio, to develop a raft of lifestyle apps inspired by the company’s new Hello Sanrio brand.
After opening a temporary Hummingmint Café in Copenhagen, which features the newly created fawn character, Sanrio is sending the concept to Japan.
Sanrio has partnered to open the Hello Kitty Shop at the Universal Orlando Resort in Florida.
The Hello Kitty museum retrospective "Hello! Exploring the Supercute World of Hello Kitty," will be on display at the EMP Museum in Seattle, Wash., beginning Nov. 14.
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