Sanrio has announced a new collaboration with Minnetonka for two Hello Kitty moccasin collections.
GungHo Online Entertainment has partnered with Sanrio to feature Hello Kitty and other characters in its mobile game “Puzzle & Dragons.”
Sanrio is bringing the Share a Hug with Hello Kitty! global “hugathon” to the U.S. to kick off celebrations for the character’s 40th anniversary.
The deals and companies that shaped the licensing business in 2013 and were also among the most widely viewed.
Sanrio has tapped brand experience agency SGA Productions to launch Hello Kitty live events across the U.K, in a deal brokered by Fluid World.
Sanrio and Art You Grew Up With have launched a Mr. Men Little Miss pop-up shop at Selfridges in the U.K.
Sanrio and American Greetings Properties have brought together two of their brands–Care Bears and Little Twin Stars–for a new collaboration in Japan.
Kunihiko Tsuji, chief operating officer and senior executive vice president of Sanrio, passed away Nov. 19 due to acute heart failure at the age of 61.
Sanrio and jewelry designer Onch Movement are launching a new collaboration today featuring Hello Kitty.
LEGO, Weta Workshop and Pretty Ugly have all unveiled exclusive licensed merchandise for Comic-Con International.
Comic-Con International opens its doors today with a Walking Dead zombie run and Sanrio making its debut at the show.
Sanrio is planning a series of events to re-launch the Mr. Men Little Miss property in the U.S. this summer.
Sanrio is kicking of the U.S. re-launch of the Mr. Men Little Miss brand this weekend at Fred Segal in LA.
Sanrio has teamed up with Blik for a new line of Hello Kitty wall graphics.
San Diego Comic-Con, which was held July 18-21, is a pop culture convention that serves as a testing ground for properties and a strong market for product exclusives.
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