Nabi, Fuhu’s kids’ tablet brand, has unveiled three new tablets inspired by Mattel’s Barbie, Hot Wheels and American Girl brands.
American Girl, a subsidiary of Mattel, has tapped global book publisher DK to create an exclusive collection of nonfiction books.
Kohl’s has enhanced its in-store and online toy assortment with a host of licensed merchandise, including a retail partnership with American Girl, for this year’s holiday season.
American Girl, a subsidiary of Mattel, and Toys ‘R’ Us have entered a multi-year partnership that will see the toy merchant as the exclusive retail partner for the girls’ toy brand.
Mattel’s American Girl and Scholastic have joined forces to launch an extensive global publishing program based on the doll brand.
American Girl, a subsidiary of Mattel, has expanded into the construction category with its first line of construction toys for girls.
Amazon has signed a multi-year, multi-million dollar production deal with American Girl to produce four live-action specials based on the Mattel doll brand.
After losing her crown to Disney’s Frozen characters in 2014, Barbie is back at No. 1 on the National Retail Federation’s Top Toys list for the 2015 holiday season.
American Girl has partnered with Driver Digital to launch the new 24-episode web series "AG Life."
Mattel has teamed with Tongal to create a wide variety of video content for brands across its portfolio including American Girl, Hot Wheels and Thomas & Friends.
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