Mattel's American Girl brand of contemporary 18-inch dolls, accessories, girls' clothing and play-based content has been rebranded as Truly Me.
American Girl, a division of Mattel, has partnered with Fashion Angels to create a range of tween girl arts and crafts products featuring the doll brand.
Endemol Shine Brand Partnership Group and the American Girl doll brandhave launched a cross-promotion with the reality competition series "MasterChef Junior."
The American Girl doll brand has partnered with select Marriott hotels across the U.S. to offer a branded getaway package for young guests.
After 11 years on top, Disney's Frozen has beat out Barbie as the top girls' toy brand this holiday season, according to the National Retail Federation.
American Girl, a division of Mattel, is expanding into Mexico in partnership with the high-end Mexican retailer El Palacio de Hierro.
Mattel is re-launching its line of BeForever historical American Girls dolls with a little help from the Lifetime fashion competition series "Project Runway."
Mattel is taking the Thomas & Friends franchise to the next level with a new retail business model that will emulate its popular American Girl property.
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