Mattel’s American Girl and Scholastic have joined forces to launch an extensive global publishing program based on the doll brand.
American Girl, a subsidiary of Mattel, has expanded into the construction category with its first line of construction toys for girls.
Amazon has signed a multi-year, multi-million dollar production deal with American Girl to produce four live-action specials based on the Mattel doll brand.
After losing her crown to Disney’s Frozen characters in 2014, Barbie is back at No. 1 on the National Retail Federation’s Top Toys list for the 2015 holiday season.
American Girl has partnered with Driver Digital to launch the new 24-episode web series "AG Life."
Mattel has teamed with Tongal to create a wide variety of video content for brands across its portfolio including American Girl, Hot Wheels and Thomas & Friends.
American Girl has teamed with the creative crowdsourcing platform Tongal to bring its BeForever historical characters to life in a series of new short films.
Mattel's American Girl brand of contemporary 18-inch dolls, accessories, girls' clothing and play-based content has been rebranded as Truly Me.
American Girl, a division of Mattel, has partnered with Fashion Angels to create a range of tween girl arts and crafts products featuring the doll brand.
Endemol Shine Brand Partnership Group and the American Girl doll brandhave launched a cross-promotion with the reality competition series "MasterChef Junior."
©2016 UBM. All rights reserved. A UBM Company.