Top brands including Frito-Lay’s Cheetos, Pokémon and American Eagle got up to some mischief yesterday with April Fool’s pranks.
Graphic India and POW! Entertainment have introduced a new superhero from Stan Lee on Rovio’s ToonsTV streaming video platform.
Following last week’s announcement of the new Angry Birds Stella brand, Hasbro will create a line of its Telepods toys for the Rovio property.
Traditional toys will always have a place in the toy aisle, but increasingly digital products and properties are driving trends in children’s play.
A group of former Rovio employees have launched the new brand licensing agency, 5th Wave Brands.
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