Rovio has teamed up with The LEGO Group to develop a line of construction toys inspired by the hit mobile game “Angry Birds.”
Rovio is swiftly evolving into a global entertainment company on the wings of its Angry Birds property.
New entertainment company Seriously, launched by two former executives of Rovio has unveiled its first mobile game “Best Fiends.”
Gaming companies have firmly established themselves as a new hot bed for viable IP, but the long-term success of those brands will require differentiations and new initiatives.
After more than five years leading the company, Mikael Hed will step down as chief executive officer of Rovio Jan. 1.
Rovio will preview its upcoming “Angry Birds Stella” mobile game exclusively at Barnes & Noble stores from Aug. 29 to Sept. 3.
Top brands including Frito-Lay’s Cheetos, Pokémon and American Eagle got up to some mischief yesterday with April Fool’s pranks.
Graphic India and POW! Entertainment have introduced a new superhero from Stan Lee on Rovio’s ToonsTV streaming video platform.
Following last week’s announcement of the new Angry Birds Stella brand, Hasbro will create a line of its Telepods toys for the Rovio property.
Traditional toys will always have a place in the toy aisle, but increasingly digital products and properties are driving trends in children’s play.
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