New branding executives at Universal, Hello Kitty's latest sports venture, Gwen Stefani's new girls' TV series … these are the stories that shaped the week of April 13.
adidas Italia is bringing together the Italian football team AC Milan (for which it is master licensor) and Sanrio's Hello Kitty for co-branded gear aimed at female fans.
Licensing agency Dream Theatre is partnering with Adidas to develop the licensing business of the Italian football team AC Milan in India.
Iconicfuture has added seven international football clubs to the Super League Football table in its “Zen Pinball” game.
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