European sports brands such as FIFA, the Tour de France and Manchester United are taking a focused yet wide reaching approach to licensing strategies.
Liverpool FC is expanding its online retail offerings through a partnership Ecell Global for phone and tablet cases.
Dunkin' Donuts and Baskin-Robbins celebrated Liverpool FC's recent visit to Malaysia by hosting a meet-and-greet event in Kuala Lumpur Friday.
British soccer team Liverpool FC has appointed Fermata Partners to expand its brand in North America.
Liverpool football club has opened an office in London, strengthening its commercial partnership offering.
Iconicfuture has added seven international football clubs to the Super League Football table in its “Zen Pinball” game.
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