SEGA of America has expanded the new Sonic Boom brand program with the addition of new merchandising partners for toys, comics, apparel and novelty items.
SEGA of America, the North American operation of the gaming and entertainment company, announced a downsizing of its business in order to improve profitability.
Two video games for SEGA's new Sonic the Hedgehog brand, Sonic Boom, have launched at retailers across the U.S.
To support the multi-platform launch of Sonic the Hedgehog's new iteration, Sonic Boom, SEGA of America has lined up a robust group of partners.
Tomy, the global master toy partner for SEGA's Sonic the Hedgehog, has launched the all-new Sonic Boom toy line exclusively available at Toys ‘R’ Us.
SEGA has announced that its new Sonic the Hedgehog animated series “Sonic Boom” will premiere on Cartoon Network in the U.S. Nov. 8.
SEGA has unveiled a star-studded lineup for the Sonic Boom fan event, which will be held in New York City Oct. 4.
Customers who pre-order one of SEGA’s upcoming "Sonic Boom" video games from Gamestop will get an exclusive figure by Tomy.
SEGA announces the release dates for its upcoming Sonic Boom video game series.
SEGA will introduce new characters in Sonic the Hedgehog’s upcoming "Sonic Boom" TV series.
SEGA has unveiled a brand-new character, Sticks, that will play an integral role in the newest branch of the Sonic the Hedgehog universe, Sonic Boom.
SEGA of America will unleash an all-new Sonic the Hedgehog at E3 next week with the debut of two new video games for the brand.
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