Hasbro’s Play-Doh has partnered with Turner’s Cartoon Network, Boomerang and Cartoonito for a Play-Doh Town sponsorship deal, which includes TV, digital and social media activity across the U.K.
Hasbro is putting the spotlight on its range of top franchises this week at Brand Licensing Europe including Transformers, My Little Pony and more.
Hasbro has released a new mobile game for iOS and Android inspired by its Play-Doh brand.
Hasbro's Play-Doh brand has teamed up with the U.K. holiday camp chain Butlins to launch a live show.
Hasbro is showcasing its 2015 lineup of brand experiences at New York Toy Fair including new offerings for all of its top brands.
Hasbro has teamed up with Silver Dolphin Books in a new multi-year partnership to create activity books based on the Play-Doh brand in North and Latin America.
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