Lifestyle brand Tommy Bahama has signed PGA Tour player Ricky Barnes to an exclusive multi-year wardrobe agreement.
Fermata Partners has been appointed as the exclusive trademark licensing representative for the PGA Tour across a range of categories.
European sports brands such as FIFA, the Tour de France and Manchester United are taking a focused yet wide reaching approach to licensing strategies.
These 10 first-time Brand Licensing Europe exhibitors showcase the wide variety of opportunities that can be found on the show floor.
Electronic accessories company Skinit has added to its roster of more than 450 brands, and plans to offer electronics cases as well as skins.
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