Cherokee Global Brands has partnered with Sports Direct International to launch Tony Hawk signature clothing and accessories throughout Europe this fall/winter.
Of the more than 400 companies exhibiting at Licensing Expo in Las Vegas, Nev., this month, almost 150 are new to the show this year.
Cherokee has appointed Copyright Promotions Licensing Group to represent Cherokee Global Brands in its European markets.
With MAGIC Market Week in full swing, it’s only fitting that License! Global looks at the trends that will shape the licensed apparel business in 2014.
In its third acquisition in just over a year, Cherokee has bought the Tony Hawk and Hawk apparel brands from Quiksilver for $19 million in cash.
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