European and Asian licensing agent Performance Brands has created a new division, PB Digital, which will focus on digital, toys, promotions and publishing.
Performance Brands has been appointed to represent the racing car manufacturer McLaren, best known for its Formula 1 cars.
The University of Oxford will showcase its latest line of furniture in the Retail Lounge at Brand Licensing Europe this week.
Oxford Limited has tapped Top PE to develop a range of back-to-school stationery and bags in the Ukraine.
Performance Brands has been appointed as the promotions agency for The Pokémon Company International in Europe.
The University of Oxford has partnered with Science4you for co-branded science kits in Europe.
Performance Brands has signed on to represent Clive Christian, known for its home décor lines and luxury perfume.
Oxford Limited has partnered with IGS Corporation for an Oxford-branded bicycle range under IGS’s Rule Bikes brand.
Ubisoft has appointed Performance Brands as the principal agent for its Assassin's Creed gaming property in Asia, Africa and Europe.
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