Cheetos, a snack brand owned by Frito-Lay, a division of PepsiCo, has unveiled the brand’s first-ever online store.
Brand innovation firm Tenet Partners has released its 2016 Top 100 Most Powerful Brands Report, with Coca-Cola claiming the top position for the ninth year in a row.
This summer Pepsi is taking emojis offline with a new library of more than 200 signature emojis inspired by the beverage brand that will be featured in more than 100 countries around the world.
Toei Animation has secured a licensing agreement with Pepsico in Latin America and secured a series of retailer deals in Brazil and Chile for its anime properties “Dragon Ball” and “Saint Seiya.”
New licensed apparel trends, Man U appoints Asian casino resort partner, a recap of Disney's D23 Expo … this is the news that shaped the week of Aug. 17.
PepsiCo has signed on with Victory Tailgate to create a range of branded cornhole boards and accessories baring the Pepsi and Mountain Dew insignias.
The Quaker Oats Company, a subsidiary of PepsiCo, is bringing Girl Scouts Cookies to the snack aisle with the new line of Quaker Chewy Girl Scouts granola bars.
Licensing agency The Joester Loria Group is extending both popular and heritage food and beverage brands to create programs that are not only tasty, but lucrative.
New branding executives at Universal, Hello Kitty's latest sports venture, Gwen Stefani's new girls' TV series … these are the stories that shaped the week of April 13.
The National Basketball Association has announced a new multi-year marketing partnership with PepsiCo, making the food and beverage company an official partner of the league.
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