PepsiCo, Coca-Cola and Harley-Davidson are just some of the top licensors listed among the most respected corporate brands.
PepsiCo's Frito-Lay division and Activision Publishing have teamed for a summer Skylanders promotion.
Quaker Oats Company's Cap’n Crunch character Cap'n Horatio Magellan Crunch is getting a new late night web series.
PepsiCo's Frito-Lay division has launched a new app featuring the Cheetos brand spokescat Chester Cheetah.
Sanrio continues to build the Mr. Men Little Miss licensing program in the U.K. with the announcement of two new deals for active toys and accessories.
Sanrio has announced a series of new partnerships for the Mr. Men Little Miss brand in the U.S.
©2013 ADVANSTAR COMMUNICATIONS INC. All rights reserved.