Nickelodeon has signed a series of new licensees and multi-category expansion deals for its preschool series “Paw Patrol,” Shimmer and Shine” and “Blaze and the Monster Machines.”
Smart home, sleep and wireless audio were among the new product categories, trends and opportunitites at this year's event.
Altec Lansing, and strategic partners Infinity Lifestyle Brands and Sakar, has joined forces with pop star Nick Jonas to launch a new line of headphones and speakers.
Discovery Consumer Products has added a wide range of new licensing deals and expanded its existing partnerships in North America for the Discovery Kids brand.
Sakar International is showcasing new branded electronic products for the Shopkins, Batman v Superman: Dawn of Justice and Trolls brands this week at the Spielwarenmesse Toy Fair in Nuremberg, Germany.
Licensed properties were prominent on the CES show floor with brands like Polaroid and Star Wars presenting their newest products and partnerships.
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