Candy brand Peeps has teamed with Menchie’s, a North America-based frozen yogurt franchise, to celebrate spring with the seasonal specialty offering, Marshmallow Mania.
Just Born Retail Group, the retail division of candy manufacturer Just Born Quality Confections, has appointed Brand Activation Consulting as its U.S. licensing agency.
Lisa Marks Associates has signed new deals to bring the Peeps confectionery brand to a range of new categories including publishing and homewares.
Little Kids has unveiled a 2015 toy and novelty lineup that includes offerings for major brands such as Sesame Street, Nickelodeon and Peeps.
Dunkin’ Donuts is ringing in spring with Peeps donuts, available now for a limited time across the U.S.
The Yankee Candle Company has launched a new exclusive candle inspired by the Easter marshmellow Peeps.
Licensing agency Lisa Marks Associates has signed licensing agreements for Just Born’s portfolio of brands including Peeps, Mike and Ike and Hot Tamales.
Concept One has added a raft of new candy and food licenses for its line of headwear and cold weather accessories.
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