This year's Consumer Electronics Show, held from Jan. 6-9 in Las Vegas, Nev., was less about new tech and more about the evolution of existing categories including virtual reality, wearables and holograms.
Connected fitness company Fitbit announced plans to expand its collaboration with fashion designer Tory Burch, as well as new partnerships with Kellogg's and Microsoft.
Fashion designer Tory Burch's new line of accessories for health and fitness brand Fitbit is now available for pre-order.
Licensed properties were prominent on the CES show floor with brands like Polaroid and Star Wars presenting their newest products and partnerships.
Fitbit has announced a new partnership with fashion designer Tory Burch to create accessories for the company’s new wristband activity and sleep tracker, the Fitbit Flex.
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