Moomin Characters and Bulls Press, in partnership with Roleff Kråkström and Gustav Melin, have founded a new literary rights and brand licensing agency, Rights & Brands.
The Moomin Characters brand has seen a 27 percent revenue increase thus far this year, according to the brand's master agent Bulls Licensing.
Sophia Jansson, creative director of Moomin Characters, will give the keynote address at Brand Licensing Europe's Licensing Academy Oct. 14.
Bulls Licensing and Moomin Characters are celebrating the 70th anniversary of the Moomin publishing brand this week at the Bologna Children's Book Fair in Italy.
Moomin Characters and All Things Commerce have launched a new Moomin site that integrates content and commerce.
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