The Riley B. King Trust, custodians of the estate of BB King, has appointed IMG for global licensing and marketing representation to preserve the music icon’s legacy.
The Juventus Football Club has appointed IMG to represent its brand across a number of Asian territories, Australia and New Zealand.
La Vache Qui Rit, also known as The Laughing Cow, has partnered with Apicoove for a range of games featuring its brand.
Automobile Club de l'Ouest has partnered with Piloti, makers of advanced driving shoes, to create special edition driving shoes inspired by 24 Hours of Le Mans.
La Vache Qui Rit, also known as The Laughing Cow, has partnered with Sahinler for two new t-shirts featuring the brand.
In a deal brokered by IMG, Arnold Palmer Enterprises has partnered with Sport Casuals to develop and distribute a range of branded clothing in the U.S.
Dylan’s Candy Bar has appointed IMG as its worldwide licensing agent to expand its brand globally across multiple product categories.
IMG has unveiled the Football Greats Alliance, a new agency to manage the collective marketing and licensing rights of retired National Football League players.
The Goodyear Tire & Rubber Company has partnered with European licensee Suprimmo to launch a new range of environmentally friendly, three-wheel vehicles, in a deal brokered by the brand's licensing agent IMG.
Billboard has appointed IMG as the brand’s licensing representative for product extensions in Asia.
Arnor Overseas International has launched a range of Goodyear-branded footwear in Taiwan.
Goodyear is continuing to expand its reach beyond the tire aisle with the help of licensing agent IMG.
The Goodyear footwear range has been rolled out into the Colombian market following a two-year soft launch across Latin America.
Hearst Magazines has extended its licensing relationship with IMG to include representation of its Cosmopolitan magazine in the U.S.
European sports brands such as FIFA, the Tour de France and Manchester United are taking a focused yet wide reaching approach to licensing strategies.
©2016 UBM. All rights reserved. A UBM Company.