Sesame Workshop is ramping up its licensing efforts around the world.
La Vache Qui Rit, also known as the Laughing Cow, has partnered with Sahinler for a new t-shirt design in a deal brokered by IMG.
Former Canadian ice hockey player and coach Wayne Gretzky has partnered with HMSHost to debut his new restaurant No. 99 Gretzky’s Wine & Whisky at Edmonton International Airport.
Chris-Craft, a manufacturer of recreational powerboats, has joined forces with Tower Paddle Boards for a co-branded range of inflatable, stand up paddle boards.
Bruno Maglione, president, licensing IMG, and executive vice president, WME/IMG, shares what IMG has been up to and what's on the lineup for 2017.
The UEFA Euro 2016 licensing program was one of the largest and most comprehensive programs within the sports sector this year due to IMG's huge international network.
European sports organizations are expanding their brands to new territories across the globe, allowing for more opportunitties to reach consumers and take on new licensees.
American Greetings Entertainment has appointed IMG to represent the Care Bears for licensing in Japan and South Korea.
Hearst Magazines International has partnered with Seat to create a Cosmopolitan limited edition Mii, Seat’s utility vehicle, in a deal brokered by IMG.
Gary Krakower has joined IMG as vice president of licensing.
The Riley B. King Trust, custodians of the estate of BB King, has appointed IMG for global licensing and marketing representation to preserve the music icon’s legacy.
The Goodyear Tire & Rubber Company has launched a new range of luggage and bags in Europe.
Goodyear and fashion retailer Lucky Brand have joined forces to launch an exclusive capsule collection featuring the tire company.
The Football Greats Alliance has partnered with plush manufacturer Bleacher Creatures to bring historic football legends to products.
The young women’s fashion magazine Cosmopolitan has partnered with Ecell Global for a line of branded phone and tablet cases in the U.K.
Nestlé Confections’ SweeTarts brand has launched five college SweeTarts Gummies inspired by each schools’ mascot.
Italian sportswear brand Sergio Tacchini has renewed its exclusive licensing agreement with IMG, which will continue to represent the brand internationally.
The British horse track Ascot Racecourse has appointed IMG as its new worldwide licensing representative.
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