Although the brand is best known for racing, Goodyear now has its hand in the footwear, apparel and other consumer product categories.
Goodyear Tire & Rubber Company has added a host of product categories to its portfolio, thanks to recent licensee signings.
Sesame Workshop is ramping up its licensing efforts around the world.
La Vache Qui Rit, also known as the Laughing Cow, has partnered with Sahinler for a new t-shirt design in a deal brokered by IMG.
Former Canadian ice hockey player and coach Wayne Gretzky has partnered with HMSHost to debut his new restaurant No. 99 Gretzky’s Wine & Whisky at Edmonton International Airport.
Chris-Craft, a manufacturer of recreational powerboats, has joined forces with Tower Paddle Boards for a co-branded range of inflatable, stand up paddle boards.
Bruno Maglione, president, licensing IMG, and executive vice president, WME/IMG, shares what IMG has been up to and what's on the lineup for 2017.
The UEFA Euro 2016 licensing program was one of the largest and most comprehensive programs within the sports sector this year due to IMG's huge international network.
European sports organizations are expanding their brands to new territories across the globe, allowing for more opportunitties to reach consumers and take on new licensees.
American Greetings Entertainment has appointed IMG to represent the Care Bears for licensing in Japan and South Korea.
The British horse track Ascot Racecourse has appointed IMG as its new worldwide licensing representative.
Hearst Magazines International has partnered with Seat to create a Cosmopolitan limited edition Mii, Seat’s utility vehicle, in a deal brokered by IMG.
Billboard has appointed IMG as the brand’s licensing representative for product extensions in Asia.
The Goodyear Tire & Rubber Company has partnered with European licensee Suprimmo to launch a new range of environmentally friendly, three-wheel vehicles, in a deal brokered by the brand's licensing agent IMG.
IMG has unveiled the Football Greats Alliance, a new agency to manage the collective marketing and licensing rights of retired National Football League players.
Dylan’s Candy Bar has appointed IMG as its worldwide licensing agent to expand its brand globally across multiple product categories.
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