IMG has launched a new, web-based eSports platform, titled Boomeo, that features premium gaming content and exclusive education tutorials from top eSports teams and players.
The Goodyear Tire & Rubber Company and Hawke & Co have joined forces to create two rain jackets inspired by the tire company.
The Goodyear Tire & Rubber Company has renewed its licensing representation for its non-tire merchandise with IMG.
From major executive moves to a host of acquistions and joint ventures to an increased emphasis on 360-degree entertainment properties and classic brands, here are the top trends that shaped 2016
Sergio Tacchini, an Italian sportswear brand, has partnered with Sun City Fashion Group to develop a kids’ apparel and accessories collection in Europe.
Although the brand is best known for racing, Goodyear now has its hand in the footwear, apparel and other consumer product categories.
Goodyear Tire & Rubber Company has added a host of product categories to its portfolio, thanks to recent licensee signings.
Sesame Workshop is ramping up its licensing efforts around the world.
La Vache Qui Rit, also known as the Laughing Cow, has partnered with Sahinler for a new t-shirt design in a deal brokered by IMG.
Former Canadian ice hockey player and coach Wayne Gretzky has partnered with HMSHost to debut his new restaurant No. 99 Gretzky’s Wine & Whisky at Edmonton International Airport.
The Football Greats Alliance has partnered with plush manufacturer Bleacher Creatures to bring historic football legends to products.
Nestlé Confections’ SweeTarts brand has launched five college SweeTarts Gummies inspired by each schools’ mascot.
Gary Krakower has joined IMG as vice president of licensing.
Hearst Magazines International has partnered with Seat to create a Cosmopolitan limited edition Mii, Seat’s utility vehicle, in a deal brokered by IMG.
American Greetings Entertainment has appointed IMG to represent the Care Bears for licensing in Japan and South Korea.
The Goodyear Tire & Rubber Company has partnered with European licensee Suprimmo to launch a new range of environmentally friendly, three-wheel vehicles, in a deal brokered by the brand's licensing agent IMG.
Chris-Craft, a manufacturer of recreational powerboats, has joined forces with Tower Paddle Boards for a co-branded range of inflatable, stand up paddle boards.
©2017 UBM. All rights reserved. A UBM Company.