American Greetings Entertainment has appointed IMG to represent the Care Bears for licensing in Japan and South Korea.
Hearst Magazines International has partnered with Seat to create a Cosmopolitan limited edition Mii, Seat’s utility vehicle, in a deal brokered by IMG.
Gary Krakower has joined IMG as vice president of licensing.
Nestlé Confections’ SweeTarts brand has launched five college SweeTarts Gummies inspired by each schools’ mascot.
The Football Greats Alliance has partnered with plush manufacturer Bleacher Creatures to bring historic football legends to products.
Goodyear and fashion retailer Lucky Brand have joined forces to launch an exclusive capsule collection featuring the tire company.
The Goodyear Tire & Rubber Company has launched a new range of luggage and bags in Europe.
The Riley B. King Trust, custodians of the estate of BB King, has appointed IMG for global licensing and marketing representation to preserve the music icon’s legacy.
The Juventus Football Club has appointed IMG to represent its brand across a number of Asian territories, Australia and New Zealand.
La Vache Qui Rit, also known as The Laughing Cow, has partnered with Apicoove for a range of games featuring its brand.
Dylan’s Candy Bar has appointed IMG as its worldwide licensing agent to expand its brand globally across multiple product categories.
In a deal brokered by IMG, Arnold Palmer Enterprises has partnered with Sport Casuals to develop and distribute a range of branded clothing in the U.S.
La Vache Qui Rit, also known as The Laughing Cow, has partnered with Sahinler for two new t-shirts featuring the brand.
Automobile Club de l'Ouest has partnered with Piloti, makers of advanced driving shoes, to create special edition driving shoes inspired by 24 Hours of Le Mans.
Joyrich has partnered with IMG in a global deal to license the apparel label in new product segments and franchise it to new territories.
IMG has signed on as the worldwide licensing representative for the British sportswear brand Gola.
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