The Goodyear Tire & Rubber Company has renewed its licensing representation for its non-tire merchandise with IMG.
From major executive moves to a host of acquistions and joint ventures to an increased emphasis on 360-degree entertainment properties and classic brands, here are the top trends that shaped 2016
Sergio Tacchini, an Italian sportswear brand, has partnered with Sun City Fashion Group to develop a kids’ apparel and accessories collection in Europe.
Although the brand is best known for racing, Goodyear now has its hand in the footwear, apparel and other consumer product categories.
Goodyear Tire & Rubber Company has added a host of product categories to its portfolio, thanks to recent licensee signings.
Sesame Workshop is ramping up its licensing efforts around the world.
La Vache Qui Rit, also known as the Laughing Cow, has partnered with Sahinler for a new t-shirt design in a deal brokered by IMG.
Former Canadian ice hockey player and coach Wayne Gretzky has partnered with HMSHost to debut his new restaurant No. 99 Gretzky’s Wine & Whisky at Edmonton International Airport.
Chris-Craft, a manufacturer of recreational powerboats, has joined forces with Tower Paddle Boards for a co-branded range of inflatable, stand up paddle boards.
Bruno Maglione, president, licensing IMG, and executive vice president, WME/IMG, shares what IMG has been up to and what's on the lineup for 2017.
The Goodyear Tire & Rubber Company has partnered with European licensee Suprimmo to launch a new range of environmentally friendly, three-wheel vehicles, in a deal brokered by the brand's licensing agent IMG.
IMG has unveiled the Football Greats Alliance, a new agency to manage the collective marketing and licensing rights of retired National Football League players.
European sports organizations are expanding their brands to new territories across the globe, allowing for more opportunitties to reach consumers and take on new licensees.
Dylan’s Candy Bar has appointed IMG as its worldwide licensing agent to expand its brand globally across multiple product categories.
The UEFA Euro 2016 licensing program was one of the largest and most comprehensive programs within the sports sector this year due to IMG's huge international network.
In a deal brokered by IMG, Arnold Palmer Enterprises has partnered with Sport Casuals to develop and distribute a range of branded clothing in the U.S.
La Vache Qui Rit, also known as The Laughing Cow, has partnered with Sahinler for two new t-shirts featuring the brand.
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