Nickelodeon has signed a series of new licensees and multi-category expansion deals for its preschool series “Paw Patrol,” Shimmer and Shine” and “Blaze and the Monster Machines.”
Activision Publishing has teamed with Pacific Cycle, a brand of Dorel Industries, for a line of bikes and scooters featuring the "Skylanders" brand.
Pacific Cycle has appointed Brand Sense Partners to represent two of its top bicycle brands, Schwinn and Mongoose.
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