King Digital Entertainment has unveiled the first women’s apparel collaboration for its app brand Candy Crush with performancewear brand Zara Terez.
Following the runaway success of digital games such as “Candy Crush,” King is looking to take its brands, and its business, to the next level through licensing.
Gaming companies have firmly established themselves as a new hot bed for viable IP, but the long-term success of those brands will require differentiations and new initiatives.
King Digital Entertainment, maker of the game app and licensed brand Candy Crush, launched its IPO Wednesday.
Apple released its list of the top apps of 2013 Tuesday, with many games that feature attached licensing programs making the list.
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