King Digital Entertainment has appointed two new licensing agents–J&M Brands and Paris Arabesques–to represent its “Candy Crush” mobile gaming brand.
King, a part of Activision Blizzard, has partnered with Puzzler Media to launch the magazine Candy Crush Puzzles.
From an increased focus on building 360-degree franchises to a host of major executive moves, here's the news that shaped 2015.
Top licensor Activision Blizzard has acquired "Candy Crush" creator King Digital Entertainment for $18.00 a share, a total equity value of $5.9 billion.
Frozen yogurt restaurant Yogurtland has launched a range of new flavors inspired by episodes and characters from the hit app "Candy Crush."
King Digital Entertainment is continuing to grow the international licensing program for the game app "Candy Crush" with the appointment of three new agents.
A number of licensed apps topped the Apple app chart in 2014, including "Minecraft," "Cut the Rope 2" and "Candy Crush."
King Digital Entertainment has unveiled the first women’s apparel collaboration for its app brand Candy Crush with performancewear brand Zara Terez.
Following the runaway success of digital games such as “Candy Crush,” King is looking to take its brands, and its business, to the next level through licensing.
Gaming companies have firmly established themselves as a new hot bed for viable IP, but the long-term success of those brands will require differentiations and new initiatives.
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