Oreo has partnered with Carvel, an ice cream retail franchise, to debut the company’s first soft serve Oreo-inspired ice cream.
Ice cream chain shop Baskin-Robbins will release a line of limited-edition treats featuring Oreo cookies.
Oreo is planning a promotional partnership with Paramount Pictures for the global release of Transformers: Age of Extinction.
Last year Oreo conquered Antarctica, now the cookie company is taking on the universe with a new app created as part of its collaboration with Mondolez and Nokia.
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