Genius Brands International has finalized two deals for micro-encapsulation company Celessence Technologies with Build-A-Bear Workshop and Kittrich.
Brand licensing company Art + Science has debuted its new Bitty Bettys line of fragrances at Hot Topic stores across the U.S.
New technological advances could very well become part of everyone's life sooner than many people would guess and certainly influence the business of brand licensing.
Celessence Technologies has launched an innovative new brand extension–scents that can be incorporated into textiles and printed products.
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