Dorna Sports has partnered with Playlife Media to launch the Moto GP app, “Live Experience” in the Apple App Store and Google Play.
A swath of big-brand companies are already slated to exhibit at Brand Licensing Europe this year, which will return to London’s Olympia Oct. 7-9.
Global energy company Shell has signed on as the headline sponsor of the new Motorsports Café feature area at Licensing Expo 2014.
Licensing Expo has announced plans to add a 5,000-square-foot motorsports-themed feature area in 2014.
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