European sports organizations are expanding their brands to new territories across the globe, allowing for more opportunitties to reach consumers and take on new licensees.
Dorna Sports has partnered with Roadster, an India-based outdoor lifestyle brand owned by fashion retailer Myntra, to produce a line of apparel featuring its Moto GP brand.
Dorna Sports has partnered with Playlife Media to launch the Moto GP app, “Live Experience” in the Apple App Store and Google Play.
A swath of big-brand companies are already slated to exhibit at Brand Licensing Europe this year, which will return to London’s Olympia Oct. 7-9.
Global energy company Shell has signed on as the headline sponsor of the new Motorsports Café feature area at Licensing Expo 2014.
Licensing Expo has announced plans to add a 5,000-square-foot motorsports-themed feature area in 2014.
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