The National Basketball Association has extended its partnership with Marriott International that makes the hotel company a partner of several league events including NBA House Rio, NBA
Following the announcement of NBA Stores in the Middle East, the National Basketball Association has tapped Spanish restaurant group AN Grup to open the first NBA Café in Europe this fall.
The National Basketball Association and Al Mana Fashion Group have joined forces to open the first NBA Stores in the Middle East.
The National Basketball Association has partnered with BroadbandTV to launch NBA Playmakers, a community for video creators focused on basketball and its culture.
The National Basketball Association has partnered with Mountain Dew to launch Dew NBA 3X, the league’s first-ever nationwide 3x3 basketball competition tour.
Sports e-retailer Fanatics has acquired Kitbag, a U.K.-based sports e-commerce company and wholly owned subsidiary of Findel for an undisclosed amount.
The licensing of sports brands, which represents almost $30 billion in retail sales of licensed merchandise worldwide, continues to grow, with co-branding partnerships, international activations and the entry of new sports franchises.
Backyard Sports brand is celebrating the success of NBA MVP Stephen Curry with a super-powered Stephan Curry character in its mobile game.
New branding executives at Universal, Hello Kitty's latest sports venture, Gwen Stefani's new girls' TV series … these are the stories that shaped the week of April 13.
McFarlane Toys is highlighting the new additions to its slate of pop culture products at New York Toy Fair.
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