The National Basketball Association has expanded its global licensing partnership with New Era, making the brand the official authentic headwear provider for the NBA, WNBA and NBA D-League.
The National Basketball Association has entered a new, multi-year marketing partnership with ExxonMobil in the U.S. and China.
European sports organizations are expanding their brands to new territories across the globe, allowing for more opportunitties to reach consumers and take on new licensees.
The National Basketball Association has extended its partnership with Marriott International that makes the hotel company a partner of several league events including NBA House Rio, NBA
Following the announcement of NBA Stores in the Middle East, the National Basketball Association has tapped Spanish restaurant group AN Grup to open the first NBA Café in Europe this fall.
The National Basketball Association and Al Mana Fashion Group have joined forces to open the first NBA Stores in the Middle East.
The National Basketball Association has partnered with BroadbandTV to launch NBA Playmakers, a community for video creators focused on basketball and its culture.
The National Basketball Association has partnered with Mountain Dew to launch Dew NBA 3X, the league’s first-ever nationwide 3x3 basketball competition tour.
Sports e-retailer Fanatics has acquired Kitbag, a U.K.-based sports e-commerce company and wholly owned subsidiary of Findel for an undisclosed amount.
The licensing of sports brands, which represents almost $30 billion in retail sales of licensed merchandise worldwide, continues to grow, with co-branding partnerships, international activations and the entry of new sports franchises.
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