The National Basketball Association and Al Mana Fashion Group have joined forces to open the first NBA Stores in the Middle East.
The National Basketball Association has partnered with BroadbandTV to launch NBA Playmakers, a community for video creators focused on basketball and its culture.
The National Basketball Association has partnered with Mountain Dew to launch Dew NBA 3X, the league’s first-ever nationwide 3x3 basketball competition tour.
Sports e-retailer Fanatics has acquired Kitbag, a U.K.-based sports e-commerce company and wholly owned subsidiary of Findel for an undisclosed amount.
The licensing of sports brands, which represents almost $30 billion in retail sales of licensed merchandise worldwide, continues to grow, with co-branding partnerships, international activations and the entry of new sports franchises.
Backyard Sports brand is celebrating the success of NBA MVP Stephen Curry with a super-powered Stephan Curry character in its mobile game.
New branding executives at Universal, Hello Kitty's latest sports venture, Gwen Stefani's new girls' TV series … these are the stories that shaped the week of April 13.
McFarlane Toys is highlighting the new additions to its slate of pop culture products at New York Toy Fair.
How super fan Alyssa Milano has turned a practical idea into a trendy women’s sportswear brand for enthusiasts from the diamond to the raceway.
Sunglasses company Rise Sport has partnered with Miss Fanatic, an official NBA licensee, for a 2015 NBA eyewear collection.
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