South Florida jeweler Mayors has teamed up with the state’s basketball team the Miami Heat, to create a line of jewelry for fans.
The National Basketball Association has paired with Society43 for a ranged of sunglasses individually designed for each of the 30 NBA teams.
The National Basketball Association has renewed its partnership with Under Armour for basketball footwear.
Samsung Telecommunications America and the NBA have announced a multi-year marketing and technology partnership.
Warner Bros. Consumer Products EMEA announced a multi-year partnership with the NBA Wednesday at Brand Licensing Europe.
The National Basketball Association has launched a new website in Canada designed to help kids and parents find places to play b-ball.
The National Basketball Association has teamed up with Netshoes to launch the first official NBA online store in Mexico.
The National Basketball Association has partnered with That’s My Ticket for a range of novelty items designed to display NBA tickets.
Topline has teamed up with the NBA and Sanrio for a line of NBA apparel featuring Hello Kitty.
The National Basketball Association has teamed up with Skootz for a new branded shoe accessory.
The National Basketball Association Canada has announced two new retail partnerships for apparel and home accessories, in a series of deals brokered by Studio Licensing.
Fathead has launched its newest product - Fat Dots, removable stickers for the home button on iOS devices.
Sportiqe has announced plans for a new line of t-shirts that merge the Grateful Dead and several top NBA teams.
The National Basketball Association and retailer Zara are pairing for a global collection of t-shirts.
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