Backyard Sports brand is celebrating the success of NBA MVP Stephen Curry with a super-powered Stephan Curry character in its mobile game.
New branding executives at Universal, Hello Kitty's latest sports venture, Gwen Stefani's new girls' TV series … these are the stories that shaped the week of April 13.
McFarlane Toys is highlighting the new additions to its slate of pop culture products at New York Toy Fair.
How super fan Alyssa Milano has turned a practical idea into a trendy women’s sportswear brand for enthusiasts from the diamond to the raceway.
Sunglasses company Rise Sport has partnered with Miss Fanatic, an official NBA licensee, for a 2015 NBA eyewear collection.
Warner Bros. Consumer Products EMEA has released details of three major cobranding collaborations for its iconic entertainment brands.
Bleacher Creatures has launched its 2014 NBA player plush collection.
Even in a non-movie year, business is flourishing for Warner Bros. Consumer Products EMEA, and the company has a huge amount of new content in the pipeline.
Warner Bros. Consumer Products EMEA has inked a deal with Allegre HKM to devlop a range of plush in Europe featuring its Looney Tunes NBA co-brand.
Licensed graphics company Fathead has launched a new premium home décor customization service called Total Coverage.
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