Warmer spring weather spurred continued consumer spending this March, according to the National Retail Federation.
Consumers will welcome the Easter Bunny with open arms this year with total spending on the holiday expected to reach $15.9 billion.
American consumers powered through the winter weather lifting retail sales in February.
Spending has leveled off in the beginning of the year due in part to severe winter weather in much of the country.
The National Retail Federation anticipates “continued, measured growth” in retail sales this year, as much of the issues that caused volatility in 2013 have been resolved.
On the heels of a healthy yet reserved holiday shopping season, consumers aren’t quite ready to splurge on Valentine’s Day this year.
With Super Bowl XLVIII expected to draw an estimated 181 million viewers, the NRF predicts that total spending for the event will top $12.3 billion.
This year’s annual NRF conference and expo, held earlier this week in New York City, heavily focused on omni-channel retailing, customer engagement and data mining.
Combined holiday sales in November and December increased 3.8 percent year-over-year to $601.8 billion, according to the NRF.
The National Retail Federation will honor Costco co-founder and board member Jim Sinegal with the Gold Medal Award at its annual conference next week.
Retail sales increased in the month of August but came in at a much slower pace than anticipated, according to the National Retail Federation.
The National Retail Federation expects sales in the months of November and December to increase 3.9 percent to $602.1 billion.
The National Retail Federation’s figures indicate broad sales gains in most retail sectors in September.
More than 50 percent of holiday shoppers have already begun their search and more consumers than ever before will turn to gift cards this year.
Classic toys like LEGO and Barbie are still at the top of children’s wish lists this year, but non-traditional items are also in demand.
Positive retail sales numbers in the month of October point to a good holiday sales season ahead, according to the National Retail Federation.
More than 141 million unique shoppers went shopping Thanksgiving weekend, up from 139 million last year.
©2014 ADVANSTAR COMMUNICATIONS INC. All rights reserved.