The National Retail Federation has modified its retail sales forecast for 2015 in response to unexpected slow growth during the first half of the year.
According to the National Retail Federation’s Back-to-School Spending survey, after spending more on school supplies and electronics in 2014, parents will head into the coming school year with a more measured eye to purchases.
After a long winter and just in time for the St. Patrick’s Day holiday, consumers are looking for reasons to hit the stores, says the latest survey from the National Retail Federation.
The National Retail Federation is projecting that U.S. retail sales will increase 4.1 percent, up from the 3.5 percent growth seen in 2014.
Total spending is expected to reach $18.9 billion, a five-year high, this Valentine’s Day, according to the National Retail Federation.
Super Bowl XLIX will draw an estimated 184 million viewers this year, according to the National Retail Federation.
Overall holiday retail sales reached their highest level since 2011 last November and December, increasing 4 percent from 2013 to $616.1 billion.
Frank Blake, former chief executive officer and current chairman of The Home Depot, has been named the 2015 recipient of the National Retail Federation’s Gold Medal Award.
Holiday shoppers took advantage of deep discounting and early sales causing a lift in retail spending in November.
Early holiday promotions, the continued growth of online shopping and an improving economy changed the way millions of people approached Black Friday.
Some families have only scratched the surface of their back-to-school shopping lists as of mid-August, according to the National Retail Federation.
August retail sales increased 2.7 percent unadjusted year-over-year, according to the National Retail Federation.
The average person celebrating Christmas, Kwanza and/or Hanukah this year will spend $804.42, up nearly 5 percent over last year’s actual $767.27.
Shoppers are taking their time in hopes of deeper discounts over the Thanksgiving weekend and late in the season, according to National Retail Federation.
After 11 years on top, Disney's Frozen has beat out Barbie as the top girls' toy brand this holiday season, according to the National Retail Federation.
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