For the first time this season NASCAR created a centralized location for merchandise at each track in partnership that saw merchandise sales increase 20 percent.
In honor of NASCAR's Southern 500 at Darlington Raceway returning to Labor Day weekend, the racing brand hosted a throwback-themed event last weekend.
Roma Downey and Mark Burnett are collaborating with NASCAR to develop a scripted TV drama based on the racing world.
The Kellogg Company has teamed with NASCAR to bring fans a new line of fruit-flavored snacks inspired by the racing brand.
Victory Tailgate has launched a line of officially licensed NASCAR cornhole sets just in time for the 2015 season’s kick off.
How super fan Alyssa Milano has turned a practical idea into a trendy women’s sportswear brand for enthusiasts from the diamond to the raceway.
Sprint is ending its title sponsorship for the NASCAR Sprint Cup Series after the 2016 season.
NASCAR fans can purchase the 2014 NASCAR Sprint Cup Series championship hat like the one Kevin Harvick wore online at the NASCAR.com store.
NASCAR has teamed up with property developer AMP Group USA to open I-Drive NASCAR, a new indoor, high-performance kart racing facility in Orlando, Fla.
Nickelodeon is launching a new primetime programming block today on Nicktoons devoted to sports.
©2016 ADVANSTAR COMMUNICATIONS INC. All rights reserved.