NASCAR and Disney-Pixar have teamed up to feature the upcoming film Cars 3 in a series of activations for the Daytona 500 and entire race season.
The NASCAR.com Superstore has released the first range of Monster Energy NASCAR Cup Series and NASCAR logo merchandise.
NASCAR and Panini America have unveiled the first of four officially licensed trading card products.
NASCAR has unveiled its list of best-selling drivers across licensed merchandise retail sales for the first half of 2016.
Entertainment companies are expanding their brands and giving classic franchises new life through live experiences.
NASCAR Team Properties has partnered with Stikoji to launch a new branded emoji app, titled “NASCAR Emoji Garage.”
Dusenberry Martin Racing, NASCAR’s console simulation-style video game licensee, has partnered with Monster Games to launch “NASCAR Heat Evolution” this fall.
NASCAR has partnered with Xbox and its racing game franchise “Forza Motorsport” to launch a NASCAR expansion pack for “Forza Motorsport 6.”
Nickelodeon and NASCAR have partnered for the launch of a new, co-branded range of themed merchandise featuring “SpongeBob SquarePants” and the racing organization.
Nickelodeon will be the entitlement sponsor of the NASCAR Sprint Cup Series race on Sept. 18 at Chicagoland Speedway, which will be called the Teenage Mutant Ninja Turtles 400.
Lifestyle label Lucky Brand has partnered with NASCAR to create a line of vintage inspired t-shirts.
NASCAR has partnered with Entertainment Cruise Productions to create the first NASCAR-themed cruise.
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