Entertainment companies are expanding their brands and giving classic franchises new life through live experiences.
NASCAR Team Properties has partnered with Stikoji to launch a new branded emoji app, titled “NASCAR Emoji Garage.”
Dusenberry Martin Racing, NASCAR’s console simulation-style video game licensee, has partnered with Monster Games to launch “NASCAR Heat Evolution” this fall.
NASCAR has partnered with Xbox and its racing game franchise “Forza Motorsport” to launch a NASCAR expansion pack for “Forza Motorsport 6.”
Nickelodeon and NASCAR have partnered for the launch of a new, co-branded range of themed merchandise featuring “SpongeBob SquarePants” and the racing organization.
Nickelodeon will be the entitlement sponsor of the NASCAR Sprint Cup Series race on Sept. 18 at Chicagoland Speedway, which will be called the Teenage Mutant Ninja Turtles 400.
NASCAR has partnered with Entertainment Cruise Productions to create the first NASCAR-themed cruise.
Lifestyle label Lucky Brand has partnered with NASCAR to create a line of vintage inspired t-shirts.
For the first time this season NASCAR created a centralized location for merchandise at each track in partnership that saw merchandise sales increase 20 percent.
In honor of NASCAR's Southern 500 at Darlington Raceway returning to Labor Day weekend, the racing brand hosted a throwback-themed event last weekend.
Roma Downey and Mark Burnett are collaborating with NASCAR to develop a scripted TV drama based on the racing world.
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