Nickelodeon is launching a new primetime programming block today on Nicktoons devoted to sports.
New Era is adding 10 to 12 racecard drivers to its NASCAR licensed hat line starting in September.
PepsiCo’s Mtn Dew, with help from The Joester Loria Group, has become an iconic brand for cutting edge youth culture.
Nathan's Famous has moved its retail food business to new licensing partner the John Morrell Food Group.
Motor oil brand Mobil 1 has partnered with NASCAR driver Tony Stewart to bring back the classic car film Smokey and The Bandit.
NASCAR and Hendricks Motorsports drivers Jeff Gordon and Jimmie Johnson have teamed up with Safe-2-Go for two new branded child safety harnesses.
©2014 ADVANSTAR COMMUNICATIONS INC. All rights reserved.