Nickelodeon and NASCAR have partnered for the launch of a new, co-branded range of themed merchandise featuring “SpongeBob SquarePants” and the racing organization.
Nickelodeon will be the entitlement sponsor of the NASCAR Sprint Cup Series race on Sept. 18 at Chicagoland Speedway, which will be called the Teenage Mutant Ninja Turtles 400.
NASCAR has partnered with Entertainment Cruise Productions to create the first NASCAR-themed cruise.
Lifestyle label Lucky Brand has partnered with NASCAR to create a line of vintage inspired t-shirts.
For the first time this season NASCAR created a centralized location for merchandise at each track in partnership that saw merchandise sales increase 20 percent.
In honor of NASCAR's Southern 500 at Darlington Raceway returning to Labor Day weekend, the racing brand hosted a throwback-themed event last weekend.
Roma Downey and Mark Burnett are collaborating with NASCAR to develop a scripted TV drama based on the racing world.
The Kellogg Company has teamed with NASCAR to bring fans a new line of fruit-flavored snacks inspired by the racing brand.
Victory Tailgate has launched a line of officially licensed NASCAR cornhole sets just in time for the 2015 season’s kick off.
How super fan Alyssa Milano has turned a practical idea into a trendy women’s sportswear brand for enthusiasts from the diamond to the raceway.
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