Crayola has teamed with Bloomingdale’s for the new I Am Color campaign that includes fashion collaborations, window displays and in-store events.
A new line of tech accessories created by fashion designers Nanette Lepore, Anna Sui and Isaac Mizrahi New York are coming exclusively to Best Buy.
Retailers are looking to exclusive designers, celebrity partnerships or hot properties to bring new, fashionable apparel options to customers.
Fashion designer Nanette Lepore is expanding into the home category in a new partnership with Peking Handicraft.
JCPenney is adding to its growing portfolio of leading brands this spring with the debut of Canada's Joe Fresh, alongside a series of other high profile collaborations.
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