Hasbro is showcasing its portfolio of global franchises at Licensing Expo this week including Transformers, My Little Pony, Nerf, Monopoly and Jem And The Holograms.
Hasbro has forged more than 20 new partnerships that push the parameters of hip new licensed products and the perception of its brands in the marketplace.
Character World is planning an exclusive line of bedding and accessories featuring characters from My Little Pony as part of its ongoing deal with Hasbro.
Hasbro Studios has partnered with Vimeo to bring a collection of its animated series to the Vimeo On Demand platform.
Vandor has introduced its first-ever line of licensed shopper totes featuring five of its top licenses–Marilyn Monroe, My Little Pony, Hello Kitty, Marvel Comics and Star Wars.
Hasbro is showcasing its 2015 lineup of brand experiences at New York Toy Fair including new offerings for all of its top brands.
Hasbro and IDW Publishing have renewed their publishing partnership as they celebrate the 10th anniversary of their collaboration.
Aurora World has added 12 new ponies to its collection of My Little Pony plush, created under license from Hasbro.
After 11 years on top, Disney's Frozen has beat out Barbie as the top girls' toy brand this holiday season, according to the National Retail Federation.
Shoe accessory brand Shwings has partnered with My Little Pony for a children’s accessory collection.
Shwings and Things has signed a deal with Hasbro's My Little Pony for a line of shoe accessories.
Hasbro has signed a global agreement with PEZ International to develop a My Little Pony-branded line of PEZ dispensers.
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