Vandor has introduced its first-ever line of licensed shopper totes featuring five of its top licenses–Marilyn Monroe, My Little Pony, Hello Kitty, Marvel Comics and Star Wars.
Hasbro is showcasing its 2015 lineup of brand experiences at New York Toy Fair including new offerings for all of its top brands.
Hasbro and IDW Publishing have renewed their publishing partnership as they celebrate the 10th anniversary of their collaboration.
Aurora World has added 12 new ponies to its collection of My Little Pony plush, created under license from Hasbro.
After 11 years on top, Disney's Frozen has beat out Barbie as the top girls' toy brand this holiday season, according to the National Retail Federation.
Shoe accessory brand Shwings has partnered with My Little Pony for a children’s accessory collection.
Hasbro has signed a global agreement with PEZ International to develop a My Little Pony-branded line of PEZ dispensers.
Shwings and Things has signed a deal with Hasbro's My Little Pony for a line of shoe accessories.
Playing card company Caramundi is bringing its new Shuffle card game range to France.
This exclusive report examines the strategic initiatives that have transformed Hasbro from a leading toy company into an entertainment leader.
Hasbro has teamed with Aquarius to create a range of collectibles featuring Hasbro’s classic brands.
©2015 ADVANSTAR COMMUNICATIONS INC. All rights reserved.