Nickelodeon Viacom Consumer Products has finalized a deal with British footwear brand Betsy to create a line of MTV footwear in Russia.
Brandgenuity has been named as the licensing agency of record for Viacom Music & Entertainment Group and its collection of networks including MTV, VH1, Comedy Central and Spike.
MTV’s "Usavich," an animated comedy about two rabbit characters Putin and Kirenenko, will be featured at department store LCX in Hong Kong.
Viacom International Media Networks–The Americas has made new sales for Nickelodeon and MTV Latin America shows at NATPE Miami.
MTV has signed an international licensing deal with U.K. software service MyBrandEmail for MTV-themed e-mail addresses.
Viacom has publicly unveiled some of the findings of MTV's research into the attitudes of the Millennial generation.
Ben Richardson has been promoted to senior vice president and general manager of Viacom International Media Networks Australia and New Zealand.
Viacom has formed a program acquisitions group to coordinate the company's activity across its portfolio of domestic media networks.
Viacom International Media Networks is steadily growing its business and presence in Russia for its MTV and Nickelodeon brands, as well as Paramount Comedy.
Nickelodeon & Viacom Consumer Products has unveiled its range of MTV headwear with American athletic brand Starter Black Label.
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