Major League Baseball, Under Armour and Fanatics have entered a 10-year partnership, naming the global performance brand as the official uniform provider to MLB.
Although they're aunched only for a limited time, pop-up shops produce "heat-of-the-moment opportunitites" to reach a new audience.
Major League Baseball has tapped licensee Johnnie-O, an American lifestyle brand, to create co-op branded apparel for men and women.
McFarlane Toys is highlighting the new additions to its slate of pop culture products at New York Toy Fair.
How super fan Alyssa Milano has turned a practical idea into a trendy women’s sportswear brand for enthusiasts from the diamond to the raceway.
Sports licensing is emerging as a key growth area at this year’s Brand Licensing Europe, as UEFA Euro 2016 joins the roster of speakers on the show’s educational program.
Sanrio is kicking off a year of festivities to celebrate the 40th anniversary of pop icon Hello Kitty.
Licensed graphics company Fathead has launched a new premium home décor customization service called Total Coverage.
Leading brands from all over the world will come together at Brand Licensing Europe this October.
The MLB and Konami have launched a new free-to-play, social mobile game “MLB Live Challenge.”
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