Mercury Inpress has secured its first licensing agreement with Mind Candy to create next-generation coloring and activity books for the Moshi Monsters brand.
Mind Candy founder Michael Acton Smith is stepping down as chief executive officer of the company to take on a more creative role.
Mind Candy has launched the new app “PopJam” in the U.K., which is designed to be a creative community for kids ages 7 to 12.
Mind Candy has launched its first game targeted to the parents of their young fans–“Moshling Rescue.”
Mind Candy has given a sneak peak of its new brand, World of Warriors, which is the company’s first project outside of Moshi Monsters.
The Licensing Industry Merchandisers’ Association U.K. has debuted the new U.K. Rising Stars Award.
Moshi Monsters has teamed with the marine conservation charity Sea Life for a series of live events across the U.K. this year.
Carte Blanche Australia will launch its line of Moshi Monsters Moshlings plush next week following a 2013 licensing deal with Mind Candy late last year.
Mind Candy has released a new app for its Moshi Monsters brand, “Moshi Karts,” available now for free in the Apple App Store.
A swath of big-brand companies are already slated to exhibit at Brand Licensing Europe this year, which will return to London’s Olympia Oct. 7-9.
Mind Candy will support the charity BBC Children in Need with a series of cross-promotional activities in the U.K.
Traditional toys will always have a place in the toy aisle, but increasingly digital products and properties are driving trends in children’s play.
Mind Candy has released the “Moshi Monsters Village?” app globally, following the game’s debut in the U.K. late last year.
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