Brand Central, Krispy Kreme Doughnuts’ master agent, has tapped Metrostar to manage the brand’s licensing activities throughout the U.K.
Lionsgate and Krispy Kreme Doughnuts have teamed up to promote the upcoming film Power Rangers, in theaters March 24, with branded doughnuts.
Krispy Kreme has partnered with Cheerwine, a soft drink hailing from North Carolina, to launch a new co-branded soft drink.
Krispy Kreme Doughnuts has partnered with General Mills’ Betty Crocker to create a new cake mix kit that incorporates the doughnut maker’s original glazed flavor.
Donut chain Krispy Kreme has launched three new ready-to-drink iced coffees–mocha, vanilla and caramel–at merchants across the U.S.
Krispy Kreme has teamed up with Massimo Zanetti Beverage USA for new additions to its retail line of coffee products, in a deal brokered by Brand Central.
Krispy Kreme and Sony Pictures Consumer Products have teamed to mark the 30th anniversary of Ghostbusters with treats inspired by the film.
The doughnut shop Krispy Kreme is launching a line of ready-to-drink iced coffees inspired by its coffees and pastries, available exclusively at Walmart.
Krispy Kreme Doughnut Corporation has appointed licensing agency Brand Central to expand its bakery brand.
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