Microsoft has appointed Beanstalk to represent its video game console brand Xbox in the U.K., Europe, Australia and New Zealand.
Brand innovation firm Tenet Partners has released its 2016 Top 100 Most Powerful Brands Report, with Coca-Cola claiming the top position for the ninth year in a row.
Microsoft and 343 Industries have partnered with a number of licensees to launch a range of new merchandise inspired by the “Halo” video game franchise.
The BrandZ annual report reveals the world's top 100 most valuable brands.
Rovio Entertainment has partnered with Microsoft for a new range of emojis for Windows Skype messaging, Mac, Android, iOS and the Internet.
Microsoft and Mojang have partnered with NetEase to launch “Minecraft” in China.
Nintendo has partnered with Mojang and Microsoft to bring the “Super Mario” and “Minecraft” franchises together in one game.
U.K.-based Egmont publishing has snapped up the rights for two “Halo” books from 343 Industries and Microsoft.
Microsoft has showcased a lineup of Xbox One-exclusive titles and announced backward compatibility, fueling the greatest games lineup in Xbox history.
Connected fitness company Fitbit announced plans to expand its collaboration with fashion designer Tory Burch, as well as new partnerships with Kellogg's and Microsoft.
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