Sequential Brands Group has entered into a multi-year partnership with The Michaels Companies for the Martha Stewart Crafts brand.
National craft store Michaels has compiled a list of the hottest arts and crafts gifts for Holiday 2014.
Fashion designer Isaac Mizrahi has released a new craft line of knitting yarns exclusively at North American arts and crafts store Michaels.
Conde Nast Licensing has signed a series of new deals that will see a range of new products featuring its magazine Brides hit retail.
Crochet artist Twinkie Chan will be featured on craft store Michaels' website, in a deal brokered by Firefly Brand Management.
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