Digital party invitation platform PercyVites will develop a digital party product line around the “Lalaloopsy” franchise, in a licensing deal with MGA Entertainment.
This veteran toy executive, who founded MGA Entertainment in 1979 and built it into the largest private toy company in the world, discusses new strategies, new brands and, of course, licensing.
41 Entertainment and Arad Animation have granted MGA Entertainment the exclusive worldwide master toy license to their upcoming animated Netflix series "Kong–King of the Apes."
MGA Entertainment has launched the new Vi and Va line of fashion dolls that celebrate unique Hispanic cultural traditions at New York Toy Fair.
MGA Entertainment has partnered with Build-A-Bear Workshop to offer a range of customizable Lalaloopsy dolls in honor of the brand's fifth anniversary.
MGA Entertainment has tapped Cupcake Digital to create a new app for its Lalaloopsy girls’ property.
Cupcake Digital has partnered with MGA Entertainment to develop a diverse range of new Lalaloopsy “Sew Magical, Sew Cute” apps.
MGA Entertainment has signed a deal with Viacom to air the first two seasons of the “Lalaloopsy” TV series internationally on Nickelodeon and Nick Jr. networks.
MGA Entertainment has launched a revamped website for the Little Tikes brand, as well as a new tagline.
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