Universal Partnerships & Licensing has tapped Mega Brands to develop a new kids' construction line based on the Despicable Me franchise.
Mattel has completed its acquisition of fellow toy company Mega Brands for approximately $460 million.
In a deal worth roughly $460 million, Mattel has agreed to acquire the Canada-based toy company MEGA Brands, it was announced Friday.
MEGA Brands and Ubisoft are teaming to create a new line of collector construction sets based on “Assassin’s Creed.”
Nickelodeon and Mega Brands are adding SpongeBob SquarePants to their line of Mega Bloks kids’ construction toys.
License! Global has the first look at the new toys and games that are on showcase at New York City’s annual American International Toy Fair.
Feld Entertainment has expanded its Monster Jam licensing program with the signing of five new toy partners.
Mega Brands is showcasing two new construction lines at Toy Fair this year featuring Mattel's Hot Wheels and Microsoft Studios' Halo.
©2014 ADVANSTAR COMMUNICATIONS INC. All rights reserved.