Hasbro is celebrating the 80th anniversary of the Monopoly brand this year with new products, as well as a number of entertainment activations and events.
McDonald's USA is bringing back its Happy Meal Books program in partnership with HarperCollins Children's Books.
Animation series “YooHoo & Friends,” is continuing to increase its brand presence across the globe.
Sanrio is kicking off a year of festivities to celebrate the 40th anniversary of pop icon Hello Kitty.
McDonald's will change the look of its French fry packaging globally Monday to celebrate the upcoming FIFA World Cup in Brazil.
Toy company Dracco continues to make strides in the boys’ and girls’ markets with its Filly and Zombie Zity brands.
Nintendo U.K. has teamed up with McDonald's for a Happy Meal promotion featuring characters from the classic video game “Super Mario.”
Universal Partnerships & Licensing is teaming up with a range of top companies in support of Despicable Me 2.
Innovation First International has partnered with McDonald's to feature its Hexbug Micro Robotic Creatures brand in Happy Meals later this month.
©2015 ADVANSTAR COMMUNICATIONS INC. All rights reserved.