Universal Pictures and Illumination have tapped global brands to launch a cross-promotional campaign in support of the new film, The Secret Life of Pets.
Activision Publishing has partnered with McDonald’s to include “Skylanders Superchargers” toys in Happy Meals at participating McDonald’s restaurants across North America.
Cartoon Network and McDonald’s have joined forces for a new Happy Meal promotion featuring “The Powerpuff Girls.”
The BrandZ annual report reveals the world's top 100 most valuable brands.
In anticipation of the premiere of The Angry Birds Movie on May 20, Rovio has tapped McDonald’s to support the film in 119 global markets and approximately 33,000 restaurants.
Rovio and Sony Pictures have teamed up with multiple partners for a promotional campaign in anticipation of The Angry Birds Movie premiere May 20.
McDonald’s has partnered with HarperCollins Children’s Books to launch Happy Meal Books focused on Valentine’s Day-themed storylines.
Feld Entertainment is bringing its Monster Jam brand to Happy Meals at more than 14,000 McDonald's locations across North America.
McDonald's is making fans happy in France and Monaco with a new advertising campaign featuring the Smiley brand that will also be used in a capsule at Colette.
McDonald's is promoting Zodiak Kids’ children’s series “LoliRock” in France this month with a new Happy Meal offering.
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