Mattel has teamed with Dolphin Entertainment to develop a live-action feature film based on its Max Steel property.
Warner Bros. has launched a cross-divisional campaign to celebrate the 75th anniversary of The Wizard of Oz.
Mattel and Girl Scouts of the USA have teamed up to create a Barbie Be Anything, Do Everything participation patch.
Mattel has launched the Hot Wheels Monster Jam Mighty Minis line, featuring micro-sized Monster Jam trucks.
Mattel has tapped Warner Bros. Interactive Entertainment to release its upcoming Hot Wheels video game.
HIT Entertainment has appointed three executives to spearhead global brand efforts for several of its top brands.
Disney Consumer Products has revealed the product collection for Disneytoon Studios' upcoming animated film, Disney's Planes.
Fox licensees arrived in San Diego with a slew of products for properties including The Simpsons, Alien and Ice Age: Continental Drift.
Disney Consumer Products has unveiled a full lineup of Sofia the First products that will be available at retailers nationwide.
Feld Entertainment and Mattel have extended the licensing agreement between Monster Jam and Hot Wheels for another five years.
Mattel has teamed up with The Gurin Company to create a game show version of its popular card game Uno.
Disney and Pixar are celebrating the U.K. launch of the new Silver Series Cars products with a tour of toy stores in the U.K.
A summary of the top headlines from The American International Toy Fair, which took place last week in New York City.
Mattel has announced that Barbie has put her Dreamhouse on the market, in the first move of a yearlong global brand campaign that will include events around the world.
Mattel and FremantleMedia Kids & Family Entertainment have greenlit a second season of their action-comedy series “Max Steel.”
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