Striker Entertainment has gathered a group of top licensees for Summit Entertainment’s new blockbuster Divergent.
World-renowned brands such as a Doctor Who, Star Trek and Dr. Seuss will be on display at Licensing Expo 2014.
WWE and Mattel have launched a new multi-platform kids’ property, WWE Slam City, complete with an animated series and merchandise.
Disney Consumer Products has unveiled its new product line for the new Cars brand, Neon.
In a deal worth roughly $460 million, Mattel has agreed to acquire the Canada-based toy company MEGA Brands, it was announced Friday.
Joining Tyra Banks, Kathy Ireland, Christie Brinkley and Kate Upton in celebrating 50 years of the Sports Illustrated swimsuit issue is the brand’s newest model - Barbie.
The editorial team of FamilyFun magazine has chosen their twenty favorite toys from this year’s New York Toy Fair.
Mattel and WWE have signed a multi-year extension of their global master toy licensing agreement through 2019.
Twentieth Century Fox Consumer Products is commemorating the 25th anniversary of “The Simpsons” with a yearlong global celebration.
Mattel and Girl Scouts of the USA have teamed up to create a Barbie Be Anything, Do Everything participation patch.
Mattel and mobile games publisher Chillingo have released the new game app “Hot Wheels World's Best Driver.”
Warner Bros. has launched a cross-divisional campaign to celebrate the 75th anniversary of The Wizard of Oz.
Hit Entertainment has appointed Kate Schlomann as vice president of global brand management.
Mattel has teamed with Dolphin Entertainment to develop a live-action feature film based on its Max Steel property.
Apparel company TVMania U.K. is planning a new clothing range for Mattel’s superhero brand Max Steel.
Attendees at MIPJunior this weekend will have the opportunity to attend a licensing seminar featuring executives from Mattel and Nickelodeon.
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