Mattel and Nintendo have joined forces to produce a special “Super Mario”-themed edition of Mattel’s Uno for the Japanese market.
Executives from three top toy companies–Hasbro, Jazwares and Mattel–will deliver the Toys to Content: Where Do We Go From Here? keynote address at Licensing Expo, June 21.
Mattel has partnered with Papercutz to create a graphic novel series inspired by its Barbie franchise.
Toy and entertainment-focused company recevies recognition as "Brand of the Year."
Mattel’s Barbie brand has unveiled a Misty Copeland doll.
Mattel has partnered with U.K.-based Rainbow Designs to launch a new baby and infant range inspired by “Thomas & Friends.”
Marvel has tapped Mattel to produce a new range of Hot Wheels toys inspired by Captain America: Civil War.
Mattel has tapped DHX Media to produce and distribute a range of new, multi-platform content based on its children’s publishing property, Rainbow Magic.
Mattel has launched a worldwide campaign for “Thomas & Friends” based on Thomas’ core values of friendship, determination and teamwork in anticipation of The Great Race movie premiere in May.
More than 11,000 TV and digital media executives gathered in Cannes, France, this week for the annual MIPTV television market.
HIT Entertainment, a division of Mattel, is bringing back PBS series “Bob the Builder” with updated CGI-animation, a brand-new look, new voices and a slate YouTube shorts.
Lionsgate is marking the final chapter of the Hunger Games film franchise with the largest merchandising program it has ever handled in-house.
Mattel has partnered with Thames & Kosmos to create licensed S.T.E.A.M.-themed products featuring its Barbie brand.
Toys 'R' Us will be the first retailer to offer Mattel's toy line for DreamWorks Animation’s upcoming Netflix original series "Dinotrux."
Mattel is expanding the presence of the Barbie brand in the apparel space with a new girls line at Mango Kids this fall/winter.
Warner Bros. Consumer Products, DC Entertainment and Mattel’s “DC Super Hero Girls” merchandise collection launched exclusively in Target stores yesterday.
The world's top publicly traded licensors, including Disney, PVH Corp. and Meredith, have not been immune to the turbulence that has struck global markets.
Mattel's Monster High brand has joined forces with the Born This Way Foundation, created by pop star Lady Gaga, to spread a message of acceptance among teens.
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