Mattel and Babytree have joined forces to co-develop an early childhood learning and development online platform for the Chinese market.
The 17th Annual Toy of the Year Awards, hosted by the Toy Industry Association, honored the best toys and games of the year, including License of the Year–Spin Master’s “Paw Patrol.”
Mattel, in partnership with The Pokémon Company International, will release a new Pokemon-themed construction line under the Mega Construx brand, formerly known as Mega Bloks.
Mattel and the Alibaba Group have inked a new strategic partnership that will aim to “re-shape the way parents in China think about play.”
Mattel’s preschool brand “Thomas & Friends” has revealed its first-ever global brand campaign–a multi-faceted, year-long Set Friendship in Motion program.
Genius Brands International has tapped Fisher-Price, a subsidiary of Mattel, to serve as the global master toy partner for its new animated preschool series “Rainbow Rangers."
Independent video game developer and publisher Psyonix and Mattel have joined forces to add new How Wheels-branded content to the “Rocket League” video game.
UBM’s Global Licensing Group has revealed plans for Licensing Week™, taking place May 22-25 in conjunction with Licensing Expo at the Mandalay Bay Convention Center in Las Vegas, Nev.
From major executive moves to a host of acquistions and joint ventures to an increased emphasis on 360-degree entertainment properties and classic brands, here are the top trends that shaped 2016
The winners of the annual Toy Industry Awards were announced Tuesday on the first day of the U.K. Toy Fair in London with winners including Spin Master, Hasbro and MGA.
Mattel has tapped DHX Media to produce and distribute a range of new, multi-platform content based on its children’s publishing property, Rainbow Magic.
Mattel has partnered with New York Hilton Midtown to allow families to stay in a limited edition suite featuring “Thomas & Friends.”
Chinese entertainment company UYoung has tapped Mattel to serve as the global master toy partner for its new boys’ action series “BattleClaw.”
Marvel has tapped Mattel to produce a new range of Hot Wheels toys inspired by Captain America: Civil War.
Warner Bros. Consumer Products, in partnership with DC Entertainment, has expanded the licensing and merchandising program in more than 35 countries for its new franchise “DC Super Hero Girls.”
Mattel has teamed up with international fashion brand Eleven Paris to create a collection of womenswear and childrenswear inspired by Barbie.
Mattel has partnered with U.K.-based Rainbow Designs to launch a new baby and infant range inspired by “Thomas & Friends.”
NBCUniversal Consumer Products has expanded its partnership with Mattel by appointing the toy company as the worldwide master toy licensee for Jurassic World.
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