Mattel and Little Orbit have debuted the brand-new video game “Monster High: New Ghoul in School.”
Mattel EuRoMEA has inked deals with two new strategic partners to support its business in the Nordic region.
Mattel's Monster High brand has joined forces with the Born This Way Foundation, created by pop star Lady Gaga, to spread a message of acceptance among teens.
Mattel is expanding the presence of the Barbie brand in the apparel space with a new girls line at Mango Kids this fall/winter.
Lionsgate is marking the final chapter of the Hunger Games film franchise with the largest merchandising program it has ever handled in-house.
Girls’ fashion brand Flowers by Zoe has created a new apparel collection featuring Mattel's Barbie brand.
Mattel and HIT Entertainment’s preschool brands are transforming their licensing approach to stay better connected to consumers worldwide.
Mattel and its preschool entertainment arm HIT Entertainment have teamed with 9 Story Media Group to reboot the preschool brands "Barney & Friends" and "Angelina Ballerina."
Mattel has further expanded its partnership with Toy State to include radio-controlled toy vehicles for its Monster High fashion doll brand.
Mattel has signed a number of broadcast deals for the upcoming CG animated series "Little People," inspired by its Fisher-Price toy brand.
Mega Brands, a member of the Mattel family, has announced a host of new partnerships for its Mega Bloks construction portfolio.
Painting Lulu has signed its first licensing agreement with Mattel, to bring the Barbie and Hot Wheels brands to the digital coloring platform.
Mattel has unveiled its full 2016 content slate, with big-name hits returning and brand-new offerings making their debut.
Mattel has collaborated with Google to re-imagine the iconic View-Master toy with a 21st century twist.
Mattel has launched a new app featuring its preschool franchise Fireman Sam.
Endemol Shine Brand Partnership Group and the American Girl doll brandhave launched a cross-promotion with the reality competition series "MasterChef Junior."
Mattel's American Girl brand of contemporary 18-inch dolls, accessories, girls' clothing and play-based content has been rebranded as Truly Me.
American Girl, a division of Mattel, has partnered with Fashion Angels to create a range of tween girl arts and crafts products featuring the doll brand.
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