DC Entertainment and Warner Bros. Consumer Products, in partnership with Mattel, have launched the first activations in the new DC Super Hero Girls initiative.
Mattel has tapped Toy State to develop Barbie-branded remote control vehicles, under Toy State’s Nikko brand.
It’s time to listen to a new tune that will impact the licensing business over the next several months. Let’s call it “Changes in Licensing” and it’s already being played at seven of the top 10 multi-billion dollar global licensors.
Mattel has teamed with Tongal to create a wide variety of video content for brands across its portfolio including American Girl, Hot Wheels and Thomas & Friends.
Mattel has appointed four executives to key senior roles as it implements its plan to deliver improved performance.
Highlights of the new toy line for Star Wars: The Force Awakens were unveiled in an 18-hour "unboxing" event that was broadcast live online from 15 cities around the world.
Mattel is planning two new video games for its Barbie and Monster High franchises.
The world's top publicly traded licensors, including Disney, PVH Corp. and Meredith, have not been immune to the turbulence that has struck global markets.
Toys 'R' Us will be the first retailer to offer Mattel's toy line for DreamWorks Animation’s upcoming Netflix original series "Dinotrux."
HIT Entertainment, a division of Mattel, is bringing back PBS series “Bob the Builder” with updated CGI-animation, a brand-new look, new voices and a slate YouTube shorts.
LIMA and University of California Los Angeles Extension have teamed up to create a dedicated course for licensing industry professionals.
Mattel's "Thomas & Friends" is embarking on a world tour as they leave the Island of Sodor to travel the globe in 52 new 3-minute digital shorts that will air on YouTube.
Disney Consumer Products and Interactive Media has released the new app “Cars Daredevil Garage,” which lets fans scan Mattel diecast cars.
After 11 years on top, Disney's Frozen has beat out Barbie as the top girls' toy brand this holiday season, according to the National Retail Federation.
HIT Entertainment, a subsidiary of Mattel, will launch the latest CGI, feature-length "Thomas & Friends" special, Sodor’s Legend of the Lost Treasure, on DVD this fall.
Mattel has partnered with ToyTalk to bring "Thomas & Friends" to life in a new app that uses speech recognition to enable conversations with characters.
Hallmark and Mattel have signed a new licensing agreement that will bring the Barbie brand license back to Hallmark this year.
Disney Consumer Products is planning a multi-platform U.S. campaign in support of its new Disney Princess product offerings that will hit retail this summer.
Mattel has promoted Richard Dickson and Tim Kilpin, to president, chief brands officer, and president, chief commercial officer, respectively.
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