In a deal worth roughly $460 million, Mattel has agreed to acquire the Canada-based toy company MEGA Brands, it was announced Friday.
Joining Tyra Banks, Kathy Ireland, Christie Brinkley and Kate Upton in celebrating 50 years of the Sports Illustrated swimsuit issue is the brand’s newest model - Barbie.
The editorial team of FamilyFun magazine has chosen their twenty favorite toys from this year’s New York Toy Fair.
Mattel and WWE have signed a multi-year extension of their global master toy licensing agreement through 2019.
Twentieth Century Fox Consumer Products is commemorating the 25th anniversary of “The Simpsons” with a yearlong global celebration.
HIT Entertainment and Televisa have expanded their current broadcasting partnership.
A year in review and look ahead at the market Down Under. Editorial is provided by License! Global’s Australian content partner, The Bugg Report.
License! Global has the first look at the new toys and games that are on showcase at New York City’s annual American International Toy Fair.
From the skyrocketing success of digital-first properties to major shifts in the television landscape to big name brand acquisitions, here is the news that shaped 2013.
Retail dollar sales of toys experienced a decline of 1 percent when compared to 2012, according to 2013 year-end retail sales data compiled by The NPD Group.
Disney Consumer Products has revealed the product collection for Disneytoon Studios' upcoming animated film, Disney's Planes.
Sony Pictures Consumer Products is getting ready for the 30th anniversary of Ghostbusters next year by lining up a raft of licensees.
HIT Entertainment has appointed three executives to spearhead global brand efforts for several of its top brands.
Universal Studios Home Entertainment is planning to release an all-new movie from Hasbro’s tween franchise Monster High.
Mattel has tapped Warner Bros. Interactive Entertainment to release its upcoming Hot Wheels video game.
Mattel has formed a new division, Playground Productions, which will be dedicated to the creation of strategic, multi-platform storytelling.
Mattel has launched the Hot Wheels Monster Jam Mighty Minis line, featuring micro-sized Monster Jam trucks.
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