Mattel and Babytree have joined forces to co-develop an early childhood learning and development online platform for the Chinese market.
The 17th Annual Toy of the Year Awards, hosted by the Toy Industry Association, honored the best toys and games of the year, including License of the Year–Spin Master’s “Paw Patrol.”
Mattel, in partnership with The Pokémon Company International, will release a new Pokemon-themed construction line under the Mega Construx brand, formerly known as Mega Bloks.
Mattel and the Alibaba Group have inked a new strategic partnership that will aim to “re-shape the way parents in China think about play.”
Mattel’s preschool brand “Thomas & Friends” has revealed its first-ever global brand campaign–a multi-faceted, year-long Set Friendship in Motion program.
Genius Brands International has tapped Fisher-Price, a subsidiary of Mattel, to serve as the global master toy partner for its new animated preschool series “Rainbow Rangers."
Independent video game developer and publisher Psyonix and Mattel have joined forces to add new How Wheels-branded content to the “Rocket League” video game.
UBM’s Global Licensing Group has revealed plans for Licensing Week™, taking place May 22-25 in conjunction with Licensing Expo at the Mandalay Bay Convention Center in Las Vegas, Nev.
From major executive moves to a host of acquistions and joint ventures to an increased emphasis on 360-degree entertainment properties and classic brands, here are the top trends that shaped 2016
The winners of the annual Toy Industry Awards were announced Tuesday on the first day of the U.K. Toy Fair in London with winners including Spin Master, Hasbro and MGA.
Fisher-Price, a subsidiary of Mattel, has partnered with pop singer Shakira and her Barefoot Foundation to introduce a new parenting app that helps stimulate early childhood development.
Mattel has teamed with the Child Accident Prevention Trust to launch a U.K.-based campaign featuring “Fireman Sam” to help raise awareness of child-related accidents.
American Girl, a subsidiary of Mattel, has tapped global book publisher DK to create an exclusive collection of nonfiction books.
Mattel has appointed Margaret Georgiadis as the company’s chief executive officer, effective Feb. 8.
American Girl, a subsidiary of Mattel, has expanded into the construction category with its first line of construction toys for girls.
Mattel has expanded its licensed “Thomas & Friends” lineup with three ranges across babywear, baby products and bedding in the U.K.
Nabi, Fuhu’s kids’ tablet brand, has unveiled three new tablets inspired by Mattel’s Barbie, Hot Wheels and American Girl brands.
Mattel has partnered with the Lappset Group Oy from Rovaniemi, Finland, and the Albert Dock family entertainment center in Liverpool, England, to launch the indoor attraction Mattel Play!
CBS Consumer Products has partnered with Mattel to create a 50th Anniversary "Star Trek" Barbie Collection featuring Kirk, Spock and Uhura.
©2017 UBM. All rights reserved. A UBM Company.