Mattel has partnered with Autodesk to power a new toy line that will feature 3D printing technology.
Turner Broadcasting System’s Cartoon Network and Boomerang will air more than 800 minutes of new Mattel television content in Latin America.
HIT Entertainment, a subsidiary of Mattel, has greenlit a second season and 60-minute special for its CGI series, "Bob the Builder."
Gwen Stefani has tapped the production companies Moody Street Kids and Vision Animation for a new TV series inspired by the singer and her sidekicks, the Harajuku Girls.
LEGO's answer to "Skylanders," what Sequential paid for Jessica Simpson, the growth of the Fast & Furious brand… these are among the stories that shaped the week of April 6.
Mattel has permanently appointed interim CEO Christopher A. Sinclair as chief executive officer, as the toy company aims to turnaround declining sales.
Mattel has unveiled new publishing plans at the Bologna Children's Book Fair including a renewed focus on Barbie story-telling and digital publishing.
Disney Consumer Products is planning a multi-platform U.S. campaign in support of its new Disney Princess product offerings that will hit retail this summer.
HIT Entertainment, a subsidiary of Mattel, will launch the latest CGI, feature-length "Thomas & Friends" special, Sodor’s Legend of the Lost Treasure, on DVD this fall.
Mattel's "Thomas & Friends" is embarking on a world tour as they leave the Island of Sodor to travel the globe in 52 new 3-minute digital shorts that will air on YouTube.
HIT Entertainment has given Universal Studios Home Entertainment distribution rights to its family content library.
Universal Partnerships & Licensing has tapped Mega Brands to develop a new kids' construction line based on the Despicable Me franchise.
Mattel has collaborated with Google to re-imagine the iconic View-Master toy with a 21st century twist.
Mattel and its subsidiary HIT Entertainment honored the company’s top U.K. licensees at its recent Country Conference and inaugural Licensing Awards.
American Girl, a division of Mattel, is expanding into Mexico in partnership with the high-end Mexican retailer El Palacio de Hierro.
Endemol Shine Brand Partnership Group and the American Girl doll brandhave launched a cross-promotion with the reality competition series "MasterChef Junior."
Mattel has promoted company veteran Tim Kilpin to executive vice president, international.
LIMA and University of California Los Angeles Extension have teamed up to create a dedicated course for licensing industry professionals.
American Girl, a division of Mattel, has partnered with Fashion Angels to create a range of tween girl arts and crafts products featuring the doll brand.
Mattel has tapped Parragon Books to develop a publishing program for its new toy brand Ever After High, which launched in October 2013.
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