HIT Entertainment, a subsidiary of Mattel, will launch the latest CGI, feature-length "Thomas & Friends" special, Sodor’s Legend of the Lost Treasure, on DVD this fall.
Mattel's "Thomas & Friends" is embarking on a world tour as they leave the Island of Sodor to travel the globe in 52 new 3-minute digital shorts that will air on YouTube.
American Girl, a division of Mattel, has partnered with Fashion Angels to create a range of tween girl arts and crafts products featuring the doll brand.
Endemol Shine Brand Partnership Group and the American Girl doll brandhave launched a cross-promotion with the reality competition series "MasterChef Junior."
Mega Brands, a member of the Mattel family, has announced a host of new partnerships for its Mega Bloks construction portfolio.
Mattel has collaborated with Google to re-imagine the iconic View-Master toy with a 21st century twist.
Warner Bros. Consumer Products is closing the circle on its popular Mattel toy ranges, enhancing the products with new movies and online content.
To borrow from a popular Internet-based TV series, streaming services are ‘the new black.’
Here’s a breakdown of 15 trends to watch this year– five licensors, five categories and five properties.
Warner Bros. Consumer Products, DC Entertainment and Warner Bros. Animation are planning a wave of new content inspired by two of the company’s most successful toy lines.
WWE and Mattel have launched a new multi-platform kids’ property, WWE Slam City, complete with an animated series and merchandise.
Disney Consumer Products is launching a line of interactive toys for its newest film Disney’s Planes: Fire & Rescue, in theaters July 18.
For the first time in the brand’s 56-year history, Barbie is pulling out a cape and mask and transforming into a modern day superhero.
World-renowned brands such as a Doctor Who, Star Trek and Dr. Seuss will be on display at Licensing Expo 2014.
HIT Entertainment, a subsidiary of Mattel, has appointed Christopher Keenan as its new vice president of creative and executive producer.
Highlights for Children, publisher of the children's magazine Highlights, has tapped Mega Brands, to develop puzzles featuring Highlights' Hidden Pictures illustrations.
Striker Entertainment has gathered a group of top licensees for Summit Entertainment’s new blockbuster Divergent.
Mattel and Hot Wheels will debut the new feature-length film, Team Hot Wheels: The Origin of Awesome, on Digital HD Sept. 2 and DVD/Blu-ray Sept. 30.
Hasbro and Mattel have both reported their results for the first quarter of 2014, and one toy company certainly faired better than the other.
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