Mattel has partnered with ToyTalk to bring "Thomas & Friends" to life in a new app that uses speech recognition to enable conversations with characters.
Disney Consumer Products and Interactive Media has released the new app “Cars Daredevil Garage,” which lets fans scan Mattel diecast cars.
Mattel India has teamed with the on-demand retail platform GingerCrush.com to offer its brands on a range of lifestyle merchandise.
Mattel's American Girl brand of contemporary 18-inch dolls, accessories, girls' clothing and play-based content has been rebranded as Truly Me.
Mattel has launched a new app featuring its preschool franchise Fireman Sam.
Painting Lulu has signed its first licensing agreement with Mattel, to bring the Barbie and Hot Wheels brands to the digital coloring platform.
DC Entertainment, Warner Bros. Animation, Warner Bros. Consumer Products and Mattel have joined forces to launch a new superhero brand aimed at girls.
Mattel has teamed with the online community Quirky to reimagine its portfolio of products and drive growth for brands including Barbie, Fisher-Price, and Hot Wheels.
Mattel has partnered with Autodesk to power a new toy line that will feature 3D printing technology.
Turner Broadcasting System’s Cartoon Network and Boomerang will air more than 800 minutes of new Mattel television content in Latin America.
HIT Entertainment has unveiled new content across its brands including Barbie, Hot Wheels, Monster High, Thomas & Friends, Bob the Builder and Fisher-Price.
Here’s a breakdown of 15 trends to watch this year– five licensors, five categories and five properties.
Warner Bros. Consumer Products has partnered with a wide array of licensees to develop fan-favorite gifts prime for holiday wish lists.
Mega Brands, a member of the Mattel family, has announced a host of new partnerships for its Mega Bloks construction portfolio.
Universal Partnerships & Licensing has tapped Mega Brands to develop a new kids' construction line based on the Despicable Me franchise.
Mattel has collaborated with Google to re-imagine the iconic View-Master toy with a 21st century twist.
American Girl, a division of Mattel, is expanding into Mexico in partnership with the high-end Mexican retailer El Palacio de Hierro.
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