In a deal worth roughly $460 million, Mattel has agreed to acquire the Canada-based toy company MEGA Brands, it was announced Friday.
Joining Tyra Banks, Kathy Ireland, Christie Brinkley and Kate Upton in celebrating 50 years of the Sports Illustrated swimsuit issue is the brand’s newest model - Barbie.
The editorial team of FamilyFun magazine has chosen their twenty favorite toys from this year’s New York Toy Fair.
Mattel and WWE have signed a multi-year extension of their global master toy licensing agreement through 2019.
Twentieth Century Fox Consumer Products is commemorating the 25th anniversary of “The Simpsons” with a yearlong global celebration.
HIT Entertainment and Televisa have expanded their current broadcasting partnership.
A year in review and look ahead at the market Down Under. Editorial is provided by License! Global’s Australian content partner, The Bugg Report.
License! Global has the first look at the new toys and games that are on showcase at New York City’s annual American International Toy Fair.
From the skyrocketing success of digital-first properties to major shifts in the television landscape to big name brand acquisitions, here is the news that shaped 2013.
Retail dollar sales of toys experienced a decline of 1 percent when compared to 2012, according to 2013 year-end retail sales data compiled by The NPD Group.
Warner Bros. Consumer Products officially launched its Batman Classic Television Series licensing program.
Attendees at MIPJunior this weekend will have the opportunity to attend a licensing seminar featuring executives from Mattel and Nickelodeon.
Disney unveiled plans for the Cars: Fuel Your Fun U.K. retail and marketing campaign today at the U.K. Toy Fair in London
Mattel has teamed up with The Gurin Company to create a game show version of its popular card game Uno.
Acquisitions are changing the landscape as licensors chase growth and diversification.
Hit Entertainment has appointed Simba-Dickie as the new European master toy partner (excluding the U.K.) for its Fireman Sam brand.
Disney and Pixar are celebrating the U.K. launch of the new Silver Series Cars products with a tour of toy stores in the U.K.
As one of the world’s leading preschool entertainment licensors, HIT is taking its coveted portfolio of brands to new and different places.
Mattel’s Barbie is collaborating with the all-girl group Fifth Harmony for a new brand anthem and line of dolls.
Mattel and FremantleMedia Kids & Family Entertainment have greenlit a second season of their action-comedy series “Max Steel.”
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