Mattel and Ubisoft have joined forces to bring Mattel’s card game, Uno, to Xbox One, PlayStation 4 and Windows PC.
NBCUniversal Consumer Products has expanded its partnership with Mattel by appointing the toy company as the worldwide master toy licensee for Jurassic World.
Warner Bros. Consumer Products, in partnership with DC Entertainment, has expanded the licensing and merchandising program in more than 35 countries for its new franchise “DC Super Hero Girls.”
Mattel has partnered with New York Hilton Midtown to allow families to stay in a limited edition suite featuring “Thomas & Friends.”
Mattel’s Barbie brand has unveiled a Gabby Douglas doll. Douglas is a U.S. women’s artistic and Olympic Gold gymnast.
Mattel’s American Girl and Scholastic have joined forces to launch an extensive global publishing program based on the doll brand.
Mattel has unveiled the new Hot Wheels Star Wars prototype armor Boba Fett character car, a European exclusive for London’s Star Wars Celebration event, taking place next month.
NBCUniversal Consumer Products has appointed Mattel as the global master toy licensee for its Fast & Furious franchise.
Mattel has partnered with 13 new licensees throughout the world for a slate of products inspired by the animated preschool series, “Bob the Builder.”
CBS Consumer Products has partnered with Mattel to create a 50th Anniversary "Star Trek" Barbie Collection featuring Kirk, Spock and Uhura.
The world's top publicly traded licensors, including Disney, PVH Corp. and Meredith, have not been immune to the turbulence that has struck global markets.
Mattel's Monster High brand has joined forces with the Born This Way Foundation, created by pop star Lady Gaga, to spread a message of acceptance among teens.
American Girl, a subsidiary of Mattel, has expanded into the construction category with its first line of construction toys for girls.
Mattel has teamed with the Child Accident Prevention Trust to launch a U.K.-based campaign featuring “Fireman Sam” to help raise awareness of child-related accidents.
Mattel is planning two new video games for its Barbie and Monster High franchises.
Mattel EuRoMEA has inked deals with two new strategic partners to support its business in the Nordic region.
Mattel has partnered with the Lappset Group Oy from Rovaniemi, Finland, and the Albert Dock family entertainment center in Liverpool, England, to launch the indoor attraction Mattel Play!
Mattel has expanded its licensed “Thomas & Friends” lineup with three ranges across babywear, baby products and bedding in the U.K.
Highlights of the new toy line for Star Wars: The Force Awakens were unveiled in an 18-hour "unboxing" event that was broadcast live online from 15 cities around the world.
Mattel and Little Orbit have debuted the brand-new video game “Monster High: New Ghoul in School.”
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