Mattel has unveiled its holiday toy list, featuring a slate of new products for brands including Barbie, DC Super Hero Girls, Hot Wheels and more.
Mattel has tapped U.K. licensee Jumbo Games to develop a range of children’s puzzles and games featuring its preschool series, “Bob the Builder.”
Mattel and Ubisoft have joined forces to bring Mattel’s card game, Uno, to Xbox One, PlayStation 4 and Windows PC.
NBCUniversal Consumer Products has expanded its partnership with Mattel by appointing the toy company as the worldwide master toy licensee for Jurassic World.
Warner Bros. Consumer Products, in partnership with DC Entertainment, has expanded the licensing and merchandising program in more than 35 countries for its new franchise “DC Super Hero Girls.”
Mattel has partnered with New York Hilton Midtown to allow families to stay in a limited edition suite featuring “Thomas & Friends.”
Mattel’s Barbie brand has unveiled a Gabby Douglas doll. Douglas is a U.S. women’s artistic and Olympic Gold gymnast.
Mattel’s American Girl and Scholastic have joined forces to launch an extensive global publishing program based on the doll brand.
Mattel has unveiled the new Hot Wheels Star Wars prototype armor Boba Fett character car, a European exclusive for London’s Star Wars Celebration event, taking place next month.
NBCUniversal Consumer Products has appointed Mattel as the global master toy licensee for its Fast & Furious franchise.
Mattel has appointed four executives to key senior roles as it implements its plan to deliver improved performance.
Mattel is collaborating with Tynker to teach children computer science and programming with the help of brands such as Hot Wheels and Monster High.
Fisher-Price, a subsidiary of Mattel, has appointed designer and author Jonathan Adler to the role of creative director.
Mattel has partnered with 13 new licensees throughout the world for a slate of products inspired by the animated preschool series, “Bob the Builder.”
Mattel has teamed with Tongal to create a wide variety of video content for brands across its portfolio including American Girl, Hot Wheels and Thomas & Friends.
Mattel is investigating a potential acquisition of children's technology company Fuhu, creator of the Nabi kids' tablet.
This year's annual MIPTV content marketplace will kick off Monday in Cannes, France, with more than 1,500 companies slated to showcase the latest content for all ages and platforms.
Mattel has tapped Toy State to develop Barbie-branded remote control vehicles, under Toy State’s Nikko brand.
Mattel and the Canada-based DHX Media are joining forces for a new, long-term partnership for the development, production and distribution of content based on Mattel’s properties.
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