Hasbro and Mattel have both reported their results for the first quarter of 2014, and one toy company certainly faired better than the other.
Striker Entertainment has gathered a group of top licensees for Summit Entertainment’s new blockbuster Divergent.
World-renowned brands such as a Doctor Who, Star Trek and Dr. Seuss will be on display at Licensing Expo 2014.
WWE and Mattel have launched a new multi-platform kids’ property, WWE Slam City, complete with an animated series and merchandise.
Disney Consumer Products has unveiled its new product line for the new Cars brand, Neon.
In a deal worth roughly $460 million, Mattel has agreed to acquire the Canada-based toy company MEGA Brands, it was announced Friday.
Joining Tyra Banks, Kathy Ireland, Christie Brinkley and Kate Upton in celebrating 50 years of the Sports Illustrated swimsuit issue is the brand’s newest model - Barbie.
The editorial team of FamilyFun magazine has chosen their twenty favorite toys from this year’s New York Toy Fair.
Mattel and WWE have signed a multi-year extension of their global master toy licensing agreement through 2019.
HIT Entertainment has appointed three executives to spearhead global brand efforts for several of its top brands.
Universal Studios Home Entertainment is planning to release an all-new movie from Hasbro’s tween franchise Monster High.
Twentieth Century Fox Consumer Products is commemorating the 25th anniversary of “The Simpsons” with a yearlong global celebration.
Mattel has tapped Warner Bros. Interactive Entertainment to release its upcoming Hot Wheels video game.
Mattel has formed a new division, Playground Productions, which will be dedicated to the creation of strategic, multi-platform storytelling.
Mattel has launched the Hot Wheels Monster Jam Mighty Minis line, featuring micro-sized Monster Jam trucks.
The deals and companies that shaped the licensing business in 2013 and were also among the most widely viewed.
Mattel and Girl Scouts of the USA have teamed up to create a Barbie Be Anything, Do Everything participation patch.
©2014 ADVANSTAR COMMUNICATIONS INC. All rights reserved.