Mattel is planning two new video games for its Barbie and Monster High franchises.
The world's top publicly traded licensors, including Disney, PVH Corp. and Meredith, have not been immune to the turbulence that has struck global markets.
Toys 'R' Us will be the first retailer to offer Mattel's toy line for DreamWorks Animation’s upcoming Netflix original series "Dinotrux."
HIT Entertainment, a division of Mattel, is bringing back PBS series “Bob the Builder” with updated CGI-animation, a brand-new look, new voices and a slate YouTube shorts.
Mattel has partnered with ToyTalk to bring "Thomas & Friends" to life in a new app that uses speech recognition to enable conversations with characters.
Disney Consumer Products and Interactive Media has released the new app “Cars Daredevil Garage,” which lets fans scan Mattel diecast cars.
Mattel India has teamed with the on-demand retail platform GingerCrush.com to offer its brands on a range of lifestyle merchandise.
Mattel's American Girl brand of contemporary 18-inch dolls, accessories, girls' clothing and play-based content has been rebranded as Truly Me.
Mattel has launched a new app featuring its preschool franchise Fireman Sam.
Painting Lulu has signed its first licensing agreement with Mattel, to bring the Barbie and Hot Wheels brands to the digital coloring platform.
After 11 years on top, Disney's Frozen has beat out Barbie as the top girls' toy brand this holiday season, according to the National Retail Federation.
Mattel's "Thomas & Friends" is embarking on a world tour as they leave the Island of Sodor to travel the globe in 52 new 3-minute digital shorts that will air on YouTube.
Disney Consumer Products and Hasbro have entered a new strategic merchandising relationship to develop dolls for the Disney Princess and Frozen properties.
HIT Entertainment, a subsidiary of Mattel, will launch the latest CGI, feature-length "Thomas & Friends" special, Sodor’s Legend of the Lost Treasure, on DVD this fall.
Hallmark and Mattel have signed a new licensing agreement that will bring the Barbie brand license back to Hallmark this year.
Disney Consumer Products is planning a multi-platform U.S. campaign in support of its new Disney Princess product offerings that will hit retail this summer.
Mattel has promoted Richard Dickson and Tim Kilpin, to president, chief brands officer, and president, chief commercial officer, respectively.
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