In a deal worth roughly $460 million, Mattel has agreed to acquire the Canada-based toy company MEGA Brands, it was announced Friday.
Joining Tyra Banks, Kathy Ireland, Christie Brinkley and Kate Upton in celebrating 50 years of the Sports Illustrated swimsuit issue is the brand’s newest model - Barbie.
The editorial team of FamilyFun magazine has chosen their twenty favorite toys from this year’s New York Toy Fair.
Mattel and WWE have signed a multi-year extension of their global master toy licensing agreement through 2019.
Twentieth Century Fox Consumer Products is commemorating the 25th anniversary of “The Simpsons” with a yearlong global celebration.
HIT Entertainment and Televisa have expanded their current broadcasting partnership.
A year in review and look ahead at the market Down Under. Editorial is provided by License! Global’s Australian content partner, The Bugg Report.
License! Global has the first look at the new toys and games that are on showcase at New York City’s annual American International Toy Fair.
From the skyrocketing success of digital-first properties to major shifts in the television landscape to big name brand acquisitions, here is the news that shaped 2013.
Mattel has restructured its European consumer products team to align its strategy across the region.
Disney Consumer Products has stocked up on all the necessities for the Nov. 27 premiere of Walt Disney Animation Studios film Frozen.
Feld Entertainment and Mattel have extended the licensing agreement between Monster Jam and Hot Wheels for another five years.
The WWE and its agent Backstage Licensing are planning a re-launch of the brand in the Italian market, targeted for 2014-2015.
Disney Consumer Products has unveiled a full lineup of Sofia the First products that will be available at retailers nationwide.
Warner Bros. Consumer Products has teamed with a wide array of licensees to bring fan-favorites home for the holidays.
Retail dollar sales of toys experienced a decline of 1 percent when compared to 2012, according to 2013 year-end retail sales data compiled by The NPD Group.
Fox licensees arrived in San Diego with a slew of products for properties including The Simpsons, Alien and Ice Age: Continental Drift.
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