Universal Brand Development has revealed a host of fan events and activations at U.K. retailers to support the new film The Fate of the Furious, in theaters now.
Warner Bros. Consumer Products has teamed up with a slate of global partner to support the upcoming action-adventure film, Wonder Woman, in theaters June 2.
Mattel and MoneySuperMarket.com have teamed up to feature the character Skeletor in the company’s new advertising campaign.
U.K.-based publisher Egmont Publishing will feature Mattel’s Hot Wheels brand in its latest issue of Showcase magazine.
Mattel and Babytree have joined forces to co-develop an early childhood learning and development online platform for the Chinese market.
The 17th Annual Toy of the Year Awards, hosted by the Toy Industry Association, honored the best toys and games of the year, including License of the Year–Spin Master’s “Paw Patrol.”
Mattel, in partnership with The Pokémon Company International, will release a new Pokemon-themed construction line under the Mega Construx brand, formerly known as Mega Bloks.
Mattel and the Alibaba Group have inked a new strategic partnership that will aim to “re-shape the way parents in China think about play.”
Mattel’s preschool brand “Thomas & Friends” has revealed its first-ever global brand campaign–a multi-faceted, year-long Set Friendship in Motion program.
Genius Brands International has tapped Fisher-Price, a subsidiary of Mattel, to serve as the global master toy partner for its new animated preschool series “Rainbow Rangers."
Mattel has partnered with 13 new licensees throughout the world for a slate of products inspired by the animated preschool series, “Bob the Builder.”
Mattel and StartApp, a mobile technologies company, have joined forces to develop digital experiences for a number of Mattel’s brands.
Independent video game developer and publisher Psyonix and Mattel have joined forces to add new How Wheels-branded content to the “Rocket League” video game.
NBCUniversal Consumer Products has appointed Mattel as the global master toy licensee for its Fast & Furious franchise.
Nickelodeon has tapped Mattel for a new fashion doll line inspired by Gwen Stefani’s new animated series “Kuu Kuu Harajuku.”
Mattel has unveiled the new Hot Wheels Star Wars prototype armor Boba Fett character car, a European exclusive for London’s Star Wars Celebration event, taking place next month.
The Born This Way Foundation, created by pop star Lady Gaga and her mother Cynthia Germanotta, and Mattel’s Monster High brand have launched the first doll from their three-year partnership.
UBM’s Global Licensing Group has revealed plans for Licensing Week™, taking place May 22-25 in conjunction with Licensing Expo at the Mandalay Bay Convention Center in Las Vegas, Nev.
Mattel’s American Girl and Scholastic have joined forces to launch an extensive global publishing program based on the doll brand.
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