Mattel has appointed Margaret Georgiadis as the company’s chief executive officer, effective Feb. 8.
This year’s Consumer Electronics Show, held from Jan. 5-8 in Las Vegas, Nev., once again featured a raft of new tech initiatives in addition to a number of licensed products.
Mattel has tapped CPLG to serve as its licensing agent across the Balkans, CIS, Baltics, Ukraine, Czech Republic, Hungary and Slovakia.
Mattel and Animoca Brands have joined forces to release a new subscription-based children’s entertainment and learning app inspired by “Thomas & Friends.”
Dubai-based IMG Worlds has launched its newest theme park, called IMG Worlds of Legends, which features a host of brands from Nickelodeon, Ubisoft, Cartoon Network and more.
Women in Toys will recognize Jill Barad, formerly of Mattel, with its Lifetime Achievement Award and Geena Davis of the Bentonville Film Festival at its 13th annual awards gala.
Mattel has teamed up with international fashion brand Eleven Paris to create a collection of womenswear and childrenswear inspired by Barbie.
Chinese entertainment company UYoung has tapped Mattel to serve as the global master toy partner for its new boys’ action series “BattleClaw.”
Bagdasarian Productions has tapped Mattel to serve as the master toy licensee for the CG-animated TV series “ALVINNN!!! and the Chipmunks.”
Mattel is partnering with Century Innovative Technology, the company behind 3D animation brand “Bodhi and Friends,” for products.
American Girl, a subsidiary of Mattel, has expanded into the construction category with its first line of construction toys for girls.
Mattel has teamed with the Child Accident Prevention Trust to launch a U.K.-based campaign featuring “Fireman Sam” to help raise awareness of child-related accidents.
Mattel has unveiled its holiday toy list, featuring a slate of new products for brands including Barbie, DC Super Hero Girls, Hot Wheels and more.
Mattel has partnered with the Lappset Group Oy from Rovaniemi, Finland, and the Albert Dock family entertainment center in Liverpool, England, to launch the indoor attraction Mattel Play!
Mattel has expanded its licensed “Thomas & Friends” lineup with three ranges across babywear, baby products and bedding in the U.K.
American Girl, a subsidiary of Mattel, has tapped global book publisher DK to create an exclusive collection of nonfiction books.
Mattel has formed a new centralized content division, titled Mattel Creations, to help drive content across multiple platforms for the company’s portfolio of global brands.
CBS Consumer Products has partnered with Mattel to create a 50th Anniversary "Star Trek" Barbie Collection featuring Kirk, Spock and Uhura.
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