Mattel and Little Orbit have debuted the brand-new video game “Monster High: New Ghoul in School.”
Mattel EuRoMEA has inked deals with two new strategic partners to support its business in the Nordic region.
Mattel's Monster High brand has joined forces with the Born This Way Foundation, created by pop star Lady Gaga, to spread a message of acceptance among teens.
Mattel is expanding the presence of the Barbie brand in the apparel space with a new girls line at Mango Kids this fall/winter.
Lionsgate is marking the final chapter of the Hunger Games film franchise with the largest merchandising program it has ever handled in-house.
Girls’ fashion brand Flowers by Zoe has created a new apparel collection featuring Mattel's Barbie brand.
Mattel and HIT Entertainment’s preschool brands are transforming their licensing approach to stay better connected to consumers worldwide.
Mattel and its preschool entertainment arm HIT Entertainment have teamed with 9 Story Media Group to reboot the preschool brands "Barney & Friends" and "Angelina Ballerina."
Mattel has further expanded its partnership with Toy State to include radio-controlled toy vehicles for its Monster High fashion doll brand.
Mattel has signed a number of broadcast deals for the upcoming CG animated series "Little People," inspired by its Fisher-Price toy brand.
Here’s a breakdown of 15 trends to watch this year–five licensors, five categories and five properties.
LEGO's answer to "Skylanders," what Sequential paid for Jessica Simpson, the growth of the Fast & Furious brand… these are among the stories that shaped the week of April 6.
Mattel has teamed with Tongal to create a wide variety of video content for brands across its portfolio including American Girl, Hot Wheels and Thomas & Friends.
Warner Bros. Consumer Products is closing the circle on its popular Mattel toy ranges, enhancing the products with new movies and online content.
Mattel has partnered with Autodesk to power a new toy line that will feature 3D printing technology.
Mattel has tapped Toy State to develop Barbie-branded remote control vehicles, under Toy State’s Nikko brand.
To borrow from a popular Internet-based TV series, streaming services are ‘the new black.’
Mattel has teamed with the online community Quirky to reimagine its portfolio of products and drive growth for brands including Barbie, Fisher-Price, and Hot Wheels.
It’s time to listen to a new tune that will impact the licensing business over the next several months. Let’s call it “Changes in Licensing” and it’s already being played at seven of the top 10 multi-billion dollar global licensors.
Here’s a breakdown of 15 trends to watch this year– five licensors, five categories and five properties.
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