HIT Entertainment, a subsidiary of Mattel, will launch the latest CGI, feature-length "Thomas & Friends" special, Sodor’s Legend of the Lost Treasure, on DVD this fall.
Mattel's "Thomas & Friends" is embarking on a world tour as they leave the Island of Sodor to travel the globe in 52 new 3-minute digital shorts that will air on YouTube.
American Girl, a division of Mattel, has partnered with Fashion Angels to create a range of tween girl arts and crafts products featuring the doll brand.
Endemol Shine Brand Partnership Group and the American Girl doll brandhave launched a cross-promotion with the reality competition series "MasterChef Junior."
Mega Brands, a member of the Mattel family, has announced a host of new partnerships for its Mega Bloks construction portfolio.
Mattel has collaborated with Google to re-imagine the iconic View-Master toy with a 21st century twist.
Warner Bros. Consumer Products is closing the circle on its popular Mattel toy ranges, enhancing the products with new movies and online content.
To borrow from a popular Internet-based TV series, streaming services are ‘the new black.’
Here’s a breakdown of 15 trends to watch this year– five licensors, five categories and five properties.
Warner Bros. Consumer Products, DC Entertainment and Warner Bros. Animation are planning a wave of new content inspired by two of the company’s most successful toy lines.
While 2013 U.S. retail dollar sales of toys remained relatively flat compared to 2012, licensed toys experienced an increase of 3 percent to $5.3 billion.
HIT Entertainment has unveiled new content across its brands including Barbie, Hot Wheels, Monster High, Thomas & Friends, Bob the Builder and Fisher-Price.
Mattel has completed its acquisition of fellow toy company Mega Brands for approximately $460 million.
Warner Bros. Consumer Products has partnered with a wide array of licensees to develop fan-favorite gifts prime for holiday wish lists.
HIT Entertainment has given Universal Studios Home Entertainment distribution rights to its family content library.
Universal Partnerships & Licensing has tapped Mega Brands to develop a new kids' construction line based on the Despicable Me franchise.
Mattel and its subsidiary HIT Entertainment honored the company’s top U.K. licensees at its recent Country Conference and inaugural Licensing Awards.
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