Mattel and Babytree have joined forces to co-develop an early childhood learning and development online platform for the Chinese market.
The 17th Annual Toy of the Year Awards, hosted by the Toy Industry Association, honored the best toys and games of the year, including License of the Year–Spin Master’s “Paw Patrol.”
Mattel, in partnership with The Pokémon Company International, will release a new Pokemon-themed construction line under the Mega Construx brand, formerly known as Mega Bloks.
Mattel and the Alibaba Group have inked a new strategic partnership that will aim to “re-shape the way parents in China think about play.”
Mattel’s preschool brand “Thomas & Friends” has revealed its first-ever global brand campaign–a multi-faceted, year-long Set Friendship in Motion program.
Genius Brands International has tapped Fisher-Price, a subsidiary of Mattel, to serve as the global master toy partner for its new animated preschool series “Rainbow Rangers."
Independent video game developer and publisher Psyonix and Mattel have joined forces to add new How Wheels-branded content to the “Rocket League” video game.
UBM’s Global Licensing Group has revealed plans for Licensing Week™, taking place May 22-25 in conjunction with Licensing Expo at the Mandalay Bay Convention Center in Las Vegas, Nev.
From major executive moves to a host of acquistions and joint ventures to an increased emphasis on 360-degree entertainment properties and classic brands, here are the top trends that shaped 2016
The winners of the annual Toy Industry Awards were announced Tuesday on the first day of the U.K. Toy Fair in London with winners including Spin Master, Hasbro and MGA.
Mattel has partnered with U.K.-based Rainbow Designs to launch a new baby and infant range inspired by “Thomas & Friends.”
NBCUniversal Consumer Products has expanded its partnership with Mattel by appointing the toy company as the worldwide master toy licensee for Jurassic World.
Women in Toys will recognize Jill Barad, formerly of Mattel, with its Lifetime Achievement Award and Geena Davis of the Bentonville Film Festival at its 13th annual awards gala.
Mattel’s Barbie brand has unveiled a Misty Copeland doll.
Mattel and Ubisoft have joined forces to bring Mattel’s card game, Uno, to Xbox One, PlayStation 4 and Windows PC.
Dubai-based IMG Worlds has launched its newest theme park, called IMG Worlds of Legends, which features a host of brands from Nickelodeon, Ubisoft, Cartoon Network and more.
Toy and entertainment-focused company recevies recognition as "Brand of the Year."
Mattel has tapped U.K. licensee Jumbo Games to develop a range of children’s puzzles and games featuring its preschool series, “Bob the Builder.”
Mattel and Animoca Brands have joined forces to release a new subscription-based children’s entertainment and learning app inspired by “Thomas & Friends.”
Mattel has partnered with Papercutz to create a graphic novel series inspired by its Barbie franchise.
©2017 UBM. All rights reserved. A UBM Company.