Mattel and StartApp, a mobile technologies company, have joined forces to develop digital experiences for a number of Mattel’s brands.
Mattel and Otoy have joined forces to bring original episodic content to the View-Master VR Viewer.
Nabi, Fuhu’s kids’ tablet brand, has unveiled three new tablets inspired by Mattel’s Barbie, Hot Wheels and American Girl brands.
American Girl, a subsidiary of Mattel, has tapped global book publisher DK to create an exclusive collection of nonfiction books.
American Girl, a subsidiary of Mattel, and Toys ‘R’ Us have entered a multi-year partnership that will see the toy merchant as the exclusive retail partner for the girls’ toy brand.
Mattel has unveiled its holiday toy list, featuring a slate of new products for brands including Barbie, DC Super Hero Girls, Hot Wheels and more.
Mattel has tapped U.K. licensee Jumbo Games to develop a range of children’s puzzles and games featuring its preschool series, “Bob the Builder.”
Mattel and Ubisoft have joined forces to bring Mattel’s card game, Uno, to Xbox One, PlayStation 4 and Windows PC.
NBCUniversal Consumer Products has expanded its partnership with Mattel by appointing the toy company as the worldwide master toy licensee for Jurassic World.
Warner Bros. Consumer Products, in partnership with DC Entertainment, has expanded the licensing and merchandising program in more than 35 countries for its new franchise “DC Super Hero Girls.”
Mattel is expanding the presence of the Barbie brand in the apparel space with a new girls line at Mango Kids this fall/winter.
Fisher-Price, a subsidiary of Mattel, has partnered with pop singer Shakira and her Barefoot Foundation to introduce a new parenting app that helps stimulate early childhood development.
Mattel and Nintendo have joined forces to produce a special “Super Mario”-themed edition of Mattel’s Uno for the Japanese market.
Mattel's Monster High brand has joined forces with the Born This Way Foundation, created by pop star Lady Gaga, to spread a message of acceptance among teens.
American Girl, a subsidiary of Mattel, has expanded into the construction category with its first line of construction toys for girls.
Mattel has teamed with the Child Accident Prevention Trust to launch a U.K.-based campaign featuring “Fireman Sam” to help raise awareness of child-related accidents.
Mattel EuRoMEA has inked deals with two new strategic partners to support its business in the Nordic region.
Mattel has partnered with the Lappset Group Oy from Rovaniemi, Finland, and the Albert Dock family entertainment center in Liverpool, England, to launch the indoor attraction Mattel Play!
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