DC Entertainment, Warner Bros. Animation, Warner Bros. Consumer Products and Mattel have joined forces to launch a new superhero brand aimed at girls.
Mattel has teamed with the online community Quirky to reimagine its portfolio of products and drive growth for brands including Barbie, Fisher-Price, and Hot Wheels.
Mattel has partnered with Autodesk to power a new toy line that will feature 3D printing technology.
Turner Broadcasting System’s Cartoon Network and Boomerang will air more than 800 minutes of new Mattel television content in Latin America.
HIT Entertainment, a subsidiary of Mattel, has greenlit a second season and 60-minute special for its CGI series, "Bob the Builder."
Gwen Stefani has tapped the production companies Moody Street Kids and Vision Animation for a new TV series inspired by the singer and her sidekicks, the Harajuku Girls.
LEGO's answer to "Skylanders," what Sequential paid for Jessica Simpson, the growth of the Fast & Furious brand… these are among the stories that shaped the week of April 6.
Mattel has permanently appointed interim CEO Christopher A. Sinclair as chief executive officer, as the toy company aims to turnaround declining sales.
Mattel has unveiled new publishing plans at the Bologna Children's Book Fair including a renewed focus on Barbie story-telling and digital publishing.
Disney Consumer Products is planning a multi-platform U.S. campaign in support of its new Disney Princess product offerings that will hit retail this summer.
Mattel is re-launching its line of BeForever historical American Girls dolls with a little help from the Lifetime fashion competition series "Project Runway."
Here’s a breakdown of 15 trends to watch this year–five licensors, five categories and five properties.
HIT Entertainment, a subsidiary of Mattel, has appointed Lappset to design and build branded activity attractions for its top brands.
Warner Bros. Consumer Products is closing the circle on its popular Mattel toy ranges, enhancing the products with new movies and online content.
Mattel has tapped VMC Accessories to produce a range of licensed accessories for its girls’ brand Monster High in the U.K.
Mattel has unveiled a multi-category lineup of apparel partnerships for its two iconic fashion brands Barbie and Monster High.
To borrow from a popular Internet-based TV series, streaming services are ‘the new black.’
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