Mattel's American Girl brand of contemporary 18-inch dolls, accessories, girls' clothing and play-based content has been rebranded as Truly Me.
Mattel has launched a new app featuring its preschool franchise Fireman Sam.
Painting Lulu has signed its first licensing agreement with Mattel, to bring the Barbie and Hot Wheels brands to the digital coloring platform.
DC Entertainment, Warner Bros. Animation, Warner Bros. Consumer Products and Mattel have joined forces to launch a new superhero brand aimed at girls.
Mattel has teamed with the online community Quirky to reimagine its portfolio of products and drive growth for brands including Barbie, Fisher-Price, and Hot Wheels.
Mattel has partnered with Autodesk to power a new toy line that will feature 3D printing technology.
Turner Broadcasting System’s Cartoon Network and Boomerang will air more than 800 minutes of new Mattel television content in Latin America.
HIT Entertainment, a subsidiary of Mattel, has greenlit a second season and 60-minute special for its CGI series, "Bob the Builder."
Gwen Stefani has tapped the production companies Moody Street Kids and Vision Animation for a new TV series inspired by the singer and her sidekicks, the Harajuku Girls.
LEGO's answer to "Skylanders," what Sequential paid for Jessica Simpson, the growth of the Fast & Furious brand… these are among the stories that shaped the week of April 6.
Warner Bros. Consumer Products, with DC Entertainment, has extended nearly 15-year partnership with toy manufacturer, Mattel.
Hallmark and Mattel have signed a new licensing agreement that will bring the Barbie brand license back to Hallmark this year.
Disney Consumer Products is planning a multi-platform U.S. campaign in support of its new Disney Princess product offerings that will hit retail this summer.
Sony Music Entertainment is gearing up for a major licensing initiative for the “The X-Factor’s” female super group Fifth Harmony.
Mattel has promoted Richard Dickson and Tim Kilpin, to president, chief brands officer, and president, chief commercial officer, respectively.
Mattel has unveiled new publishing plans at the Bologna Children's Book Fair including a renewed focus on Barbie story-telling and digital publishing.
HIT Entertainment, a subsidiary of Mattel, is planning a new CGI feature-length Thomas & Friends special that will provide a new track for the brand’s licensing partners.
Bryan G. Stockton has resigned as chairman and CEO of Mattel and Christopher A. Sinclair has been named as the toymaker's new chairman and interim CEO.
Mattel has permanently appointed interim CEO Christopher A. Sinclair as chief executive officer, as the toy company aims to turnaround declining sales.
Disney Consumer Products is launching a line of interactive toys for its newest film Disney’s Planes: Fire & Rescue, in theaters July 18.
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