Mattel and Little Orbit have debuted the brand-new video game “Monster High: New Ghoul in School.”
Mattel EuRoMEA has inked deals with two new strategic partners to support its business in the Nordic region.
Mattel's Monster High brand has joined forces with the Born This Way Foundation, created by pop star Lady Gaga, to spread a message of acceptance among teens.
Mattel is expanding the presence of the Barbie brand in the apparel space with a new girls line at Mango Kids this fall/winter.
Lionsgate is marking the final chapter of the Hunger Games film franchise with the largest merchandising program it has ever handled in-house.
Girls’ fashion brand Flowers by Zoe has created a new apparel collection featuring Mattel's Barbie brand.
Mattel and HIT Entertainment’s preschool brands are transforming their licensing approach to stay better connected to consumers worldwide.
Mattel and its preschool entertainment arm HIT Entertainment have teamed with 9 Story Media Group to reboot the preschool brands "Barney & Friends" and "Angelina Ballerina."
Mattel has further expanded its partnership with Toy State to include radio-controlled toy vehicles for its Monster High fashion doll brand.
Mattel has signed a number of broadcast deals for the upcoming CG animated series "Little People," inspired by its Fisher-Price toy brand.
Bryan G. Stockton has resigned as chairman and CEO of Mattel and Christopher A. Sinclair has been named as the toymaker's new chairman and interim CEO.
Mattel has permanently appointed interim CEO Christopher A. Sinclair as chief executive officer, as the toy company aims to turnaround declining sales.
The world's top publicly traded licensors, including Disney, PVH Corp. and Meredith, have not been immune to the turbulence that has struck global markets.
For the first time in the brand’s 56-year history, Barbie is pulling out a cape and mask and transforming into a modern day superhero.
Gwen Stefani has tapped the production companies Moody Street Kids and Vision Animation for a new TV series inspired by the singer and her sidekicks, the Harajuku Girls.
Mattel is planning two new video games for its Barbie and Monster High franchises.
Highlights for Children, publisher of the children's magazine Highlights, has tapped Mega Brands, to develop puzzles featuring Highlights' Hidden Pictures illustrations.
HIT Entertainment, a subsidiary of Mattel, has greenlit a second season and 60-minute special for its CGI series, "Bob the Builder."
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