HIT Entertainment, a subsidiary of Mattel, will launch the latest CGI, feature-length "Thomas & Friends" special, Sodor’s Legend of the Lost Treasure, on DVD this fall.
Mattel's "Thomas & Friends" is embarking on a world tour as they leave the Island of Sodor to travel the globe in 52 new 3-minute digital shorts that will air on YouTube.
American Girl, a division of Mattel, has partnered with Fashion Angels to create a range of tween girl arts and crafts products featuring the doll brand.
Endemol Shine Brand Partnership Group and the American Girl doll brandhave launched a cross-promotion with the reality competition series "MasterChef Junior."
Mega Brands, a member of the Mattel family, has announced a host of new partnerships for its Mega Bloks construction portfolio.
Mattel has collaborated with Google to re-imagine the iconic View-Master toy with a 21st century twist.
Warner Bros. Consumer Products is closing the circle on its popular Mattel toy ranges, enhancing the products with new movies and online content.
To borrow from a popular Internet-based TV series, streaming services are ‘the new black.’
Here’s a breakdown of 15 trends to watch this year– five licensors, five categories and five properties.
Warner Bros. Consumer Products, DC Entertainment and Warner Bros. Animation are planning a wave of new content inspired by two of the company’s most successful toy lines.
Mattel has created a new, combined marketing and creative division that will span the toy company's portfolio of consumer brands.
Disney Consumer Products and Hasbro have entered a new strategic merchandising relationship to develop dolls for the Disney Princess and Frozen properties.
Warner Bros. Consumer Products, with DC Entertainment, has extended nearly 15-year partnership with toy manufacturer, Mattel.
Hallmark and Mattel have signed a new licensing agreement that will bring the Barbie brand license back to Hallmark this year.
Sony Music Entertainment is gearing up for a major licensing initiative for the “The X-Factor’s” female super group Fifth Harmony.
Mattel has promoted Richard Dickson and Tim Kilpin, to president, chief brands officer, and president, chief commercial officer, respectively.
Disney Consumer Products has unveiled its new product line for the new Cars brand, Neon.
HIT Entertainment, a subsidiary of Mattel, is planning a new CGI feature-length Thomas & Friends special that will provide a new track for the brand’s licensing partners.
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