Disney Consumer Products and Hasbro have entered a new strategic merchandising relationship to develop dolls for the Disney Princess and Frozen properties.
Mattel is re-launching its line of BeForever historical American Girls dolls with a little help from the Lifetime fashion competition series "Project Runway."
Mattel and Hot Wheels will debut the new feature-length film, Team Hot Wheels: The Origin of Awesome, on Digital HD Sept. 2 and DVD/Blu-ray Sept. 30.
Disney Consumer Products is launching a line of interactive toys for its newest film Disney’s Planes: Fire & Rescue, in theaters July 18.
HIT Entertainment, a subsidiary of Mattel, has appointed Christopher Keenan as its new vice president of creative and executive producer.
HIT Entertainment, a subsidiary of Mattel, is planning a new CGI feature-length Thomas & Friends special that will provide a new track for the brand’s licensing partners.
Warner Bros. Consumer Products, with DC Entertainment, has extended nearly 15-year partnership with toy manufacturer, Mattel.
Sony Music Entertainment is gearing up for a major licensing initiative for the “The X-Factor’s” female super group Fifth Harmony.
Mattel has created a new, combined marketing and creative division that will span the toy company's portfolio of consumer brands.
Mattel has tapped Parragon Books to develop a publishing program for its new toy brand Ever After High, which launched in October 2013.
The deals and companies that shaped the licensing business in 2013 and were also among the most widely viewed.
The editorial team of FamilyFun magazine has chosen their twenty favorite toys from this year’s New York Toy Fair.
Mattel and mobile games publisher Chillingo have released the new game app “Hot Wheels World's Best Driver.”
Joining Tyra Banks, Kathy Ireland, Christie Brinkley and Kate Upton in celebrating 50 years of the Sports Illustrated swimsuit issue is the brand’s newest model - Barbie.
Hit Entertainment has appointed Kate Schlomann as vice president of global brand management.
In a deal worth roughly $460 million, Mattel has agreed to acquire the Canada-based toy company MEGA Brands, it was announced Friday.
Apparel company TVMania U.K. is planning a new clothing range for Mattel’s superhero brand Max Steel.
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