Mattel's American Girl brand of contemporary 18-inch dolls, accessories, girls' clothing and play-based content has been rebranded as Truly Me.
Mattel has launched a new app featuring its preschool franchise Fireman Sam.
Painting Lulu has signed its first licensing agreement with Mattel, to bring the Barbie and Hot Wheels brands to the digital coloring platform.
DC Entertainment, Warner Bros. Animation, Warner Bros. Consumer Products and Mattel have joined forces to launch a new superhero brand aimed at girls.
Mattel has teamed with the online community Quirky to reimagine its portfolio of products and drive growth for brands including Barbie, Fisher-Price, and Hot Wheels.
Mattel has partnered with Autodesk to power a new toy line that will feature 3D printing technology.
Turner Broadcasting System’s Cartoon Network and Boomerang will air more than 800 minutes of new Mattel television content in Latin America.
HIT Entertainment, a subsidiary of Mattel, has greenlit a second season and 60-minute special for its CGI series, "Bob the Builder."
Gwen Stefani has tapped the production companies Moody Street Kids and Vision Animation for a new TV series inspired by the singer and her sidekicks, the Harajuku Girls.
LEGO's answer to "Skylanders," what Sequential paid for Jessica Simpson, the growth of the Fast & Furious brand… these are among the stories that shaped the week of April 6.
Warner Bros. Consumer Products has partnered with a wide array of licensees to develop fan-favorite gifts prime for holiday wish lists.
Mega Brands, a member of the Mattel family, has announced a host of new partnerships for its Mega Bloks construction portfolio.
Universal Partnerships & Licensing has tapped Mega Brands to develop a new kids' construction line based on the Despicable Me franchise.
Mattel has collaborated with Google to re-imagine the iconic View-Master toy with a 21st century twist.
American Girl, a division of Mattel, is expanding into Mexico in partnership with the high-end Mexican retailer El Palacio de Hierro.
Endemol Shine Brand Partnership Group and the American Girl doll brandhave launched a cross-promotion with the reality competition series "MasterChef Junior."
LIMA and University of California Los Angeles Extension have teamed up to create a dedicated course for licensing industry professionals.
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