Disney Consumer Products and Authentic Brands Group’s ski brand Spyder have entered a two-year agreement for a line of ski performance products inspired by Marvel’s superheroes.
This year's toy fair season will culminate in New York City with a remarkable lineup of blockbuster toys from the world's largest licensors and licensees.
Blockbuster movies and hit TV shows will prove to be MAGICal this spring as entertainment franchises inspire fashion collaborations.
Disney Consumer Products and Interactive Media will debut Marvel Heroes Come in All Sizes, a new promotional campaign that includes merchandise, content and more.
Marvel Entertainment and Square Enix have entered a multi-year, multi-game licensing agreement to create and publish original titles based on Marvel’s superheroes.
Walt Disney Parks and Resorts, in conjunction with the Hong Kong Government, has opened the first-ever Marvel-themed ride, titled Iron Man Experience, at Hong Kong Disneyland.
The 17 trends that will define brand licensing in 2017.
The U.S. box office is gearing up to make 2016 the highest-earning year in recent history, with year-to-date gross box office sales up 4.1 percent, according to Box Office Mojo.
License Global explores the trends in the global toy market that are sure to impact both retail sales and how children will play in 2017.
Although they're aunched only for a limited time, pop-up shops produce "heat-of-the-moment opportunitites" to reach a new audience.
Marvel Entertainment has partnered with licensee Factory Entertainment for a new line of metal figurines featuring characters from the film The Avengers: Age of Ultron.
Marvel has partnered with Kryptonics to create a line of skateboards featuring Marvel’s superheroes.
Marvel has unveiled the licensing lineup for its superhero Black Panther in honor of his 50th anniversary, first Marvel cinematic appearance and new comic book.
Disneyland Resort in Anaheim, Calif., has announced its plans for a new attraction inspired by the Marvel film Guardians of the Galaxy.
Marvel has tapped licensee WizKids for the new dice series Marvel Dice Masters: Civil War! collection.
Marvel and Tokidoki have joined forces to feature Marvel’s characters on a raft of Tokidoki products.
Disney Consumer Products and Marvel Entertainment have partnered with Her Universe, a fangirl fashion company, for a range of superhero-themed women’s activewear.
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