Marvel and Dairy Queen have teamed up to feature Guardians of the Galaxy Vol. 2 with the launch of the Guardians Awesome Mix Blizzard.
Marvel and Build-A-Bear Workshop have joined forces to release a new line products inspired by the upcoming film Guardians of the Galaxy Vol. 2.
Marvel has revealed a new social media challenge, titled #GrootDancebomb, based on the upcoming film Guardians of the Galaxy Vol. 2.
Rubie’s Pet Shop Boutique, a division of Rubie’s Costume Company, will release a series of new pet costumes based on its newly secured licenses.
Disney has unveiled a lineup of new attractions and experiences that will debut on the Disney Fantasy cruise ship this May.
Disney Consumer Products and Authentic Brands Group’s ski brand Spyder have entered a two-year agreement for a line of ski performance products inspired by Marvel’s superheroes.
This year's toy fair season will culminate in New York City with a remarkable lineup of blockbuster toys from the world's largest licensors and licensees.
Blockbuster movies and hit TV shows will prove to be MAGICal this spring as entertainment franchises inspire fashion collaborations.
Disney Consumer Products and Interactive Media will debut Marvel Heroes Come in All Sizes, a new promotional campaign that includes merchandise, content and more.
Marvel Entertainment and Square Enix have entered a multi-year, multi-game licensing agreement to create and publish original titles based on Marvel’s superheroes.
In honor of Marvel’s Captain America: Civil War, Gazillion has added new content to its action-RPG game “Marvel Heroes 2016.”
License Global explores the trends in the global toy market that are sure to impact both retail sales and how children will play in 2017.
Disney has tapped Netflix to become the exclusive U.S. pay TV home of its latest films.
The U.S. box office is gearing up to make 2016 the highest-earning year in recent history, with year-to-date gross box office sales up 4.1 percent, according to Box Office Mojo.
Disney Store has launched a new collection of products designed for mixing and matching, titled MXYZ.
Walt Disney Parks and Resorts, in conjunction with the Hong Kong Government, has opened the first-ever Marvel-themed ride, titled Iron Man Experience, at Hong Kong Disneyland.
The exclusive articles in this special issue of License! Global, the official publication of Licensing Expo, reflect the business trends that will shape the future of licensing.
The 17 trends that will define brand licensing in 2017.
Marvel is rolling out a new licensing program based on its 2014 film Guardians of the Galaxy that will speak to all age demographics, but will expand to focus on younger consumers, ages 6 to 11.
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