Players in Australia's National Rugby League will wear an exclusive line of Marvel Super Hero-themed jerseys at the Round 21 games in August.
Trading card company Upper Deck will introduce villains into the fourth series of its Marvel deck building game named Villains.
Marvel has tapped Little, Brown Books for Young Readers, a division of Hachette Book Group, to develop book programs in conjunction with its upcoming films.
Snap Creative and its in-theater division SnapCo are planning five promotional toy programs at movie theaters worldwide this summer.
Building on the momentum from the launch of The Avengers franchise, Marvel is planning a robust licensing program for the highly anticipated sequel, The Avengers: Age of Ultron.
It doesn’t get much more powerful than a Marvel superhero, and the company is capitalizing on that brand strength with a new strategy.
This Father’s Day, Marvel and Star Wars are celebrating fan men around the globe with designs created just for dad.
Marvel has launched the first game in the "Marvel: Avengers Alliance" gaming series, a squad-based role-playing game.
Licensees and retailers are preparing for the next Marvel tentpole film event, Marvel’s Guardians of the Galaxy, which will premiere Aug. 1.
ABC will air a Captain America spin-off series based on the female lead in the films Agent Peggy Carter.
To celebrate the release of Marvel’s Thor: The Dark World, LEGO has created a short film.
Oral-B has launched an interactive oral care app for kids in collaboration with Disney and Marvel that is powered by DreamPlay.
Marvel is pairing with digital game publisher Gameloft to bring the Thor property to mobile devices.
D23, the official Disney fan club, is already busy planning the next D23 Expo, which will take place in Anaheim, Calif., Aug. 14–16, 2015.
The Walt Disney Co. and Netflix have announced a new partnership that will see four new Marvel TV series arrive on the Internet TV network.
Disney’s Frozen and Warner Bros.’ The LEGO Movie reached box office milestones this weekend, speaking to the power of licensed films.
Hasbro and The Walt Disney Company have expanded their strategic merchandising relationship for Marvel and Star Wars.
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