Disney Consumer Products and Authentic Brands Group’s ski brand Spyder have entered a two-year agreement for a line of ski performance products inspired by Marvel’s superheroes.
This year's toy fair season will culminate in New York City with a remarkable lineup of blockbuster toys from the world's largest licensors and licensees.
Blockbuster movies and hit TV shows will prove to be MAGICal this spring as entertainment franchises inspire fashion collaborations.
Disney Consumer Products and Interactive Media will debut Marvel Heroes Come in All Sizes, a new promotional campaign that includes merchandise, content and more.
Marvel Entertainment and Square Enix have entered a multi-year, multi-game licensing agreement to create and publish original titles based on Marvel’s superheroes.
Walt Disney Parks and Resorts, in conjunction with the Hong Kong Government, has opened the first-ever Marvel-themed ride, titled Iron Man Experience, at Hong Kong Disneyland.
The 17 trends that will define brand licensing in 2017.
The U.S. box office is gearing up to make 2016 the highest-earning year in recent history, with year-to-date gross box office sales up 4.1 percent, according to Box Office Mojo.
License Global explores the trends in the global toy market that are sure to impact both retail sales and how children will play in 2017.
Although they're aunched only for a limited time, pop-up shops produce "heat-of-the-moment opportunitites" to reach a new audience.
Marvel has partnered with U.K. toy retailer The Entertainer to offer four Saturdays of in-store activations, sweepstakes and discounts to coincide with the release of the film Captain America: Civil War.
Character World has partnered with the British retailer Asda to create an exclusive line licensed bedding for adults featuring characters from Star Wars, Marvel, My Little Pony and Care Bears.
Marvel has tapped Mattel to produce a new range of Hot Wheels toys inspired by Captain America: Civil War.
It's time to deck the halls with licesned merchandise, and the 2016 is again proving that licensed toys are big winners with retailers and consumers as the hottest items are revealed.
Disney Consumer Products and Marvel have tapped The Araca Group to bring branded pop-up retail locations and merchandise to 88 movie theaters showing Captain America: Civil War.
Scentco has expanded its licensed ranges for DreamWorks Animation’s Trolls and Marvel’s Guardians of the Galaxy.
Geek merchandise retailer Merchoid has unveiled its first range of officially licensed swim shorts.
In honor of Marvel’s Captain America: Civil War, Gazillion has added new content to its action-RPG game “Marvel Heroes 2016.”
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