Disney Consumer Products and Interactive Media has launched the 2016 Marvel Super Hero Spectacular campaign, a promotional effort that includes merchandise, promotions and activations.
Disneyland Resort in Anaheim, Calif., has announced its plans for a new attraction inspired by the Marvel film Guardians of the Galaxy.
Marvel and Tokidoki have joined forces to feature Marvel’s characters on a raft of Tokidoki products.
Marvel has partnered with Kryptonics to create a line of skateboards featuring Marvel’s superheroes.
Marvel has tapped Her Universe to create a new sportswear fashion collection to celebrate the 75th anniversary of Captain America.
Marvel is rolling out a new licensing program based on its 2014 film Guardians of the Galaxy that will speak to all age demographics, but will expand to focus on younger consumers, ages 6 to 11.
Disney Store has launched a new collection of products designed for mixing and matching, titled MXYZ.
The exclusive articles in this special issue of License! Global, the official publication of Licensing Expo, reflect the business trends that will shape the future of licensing.
Disney has tapped Netflix to become the exclusive U.S. pay TV home of its latest films.
Geek merchandise retailer Merchoid has unveiled its first range of officially licensed swim shorts.
Marvel has unveiled the licensing lineup for its superhero Black Panther in honor of his 50th anniversary, first Marvel cinematic appearance and new comic book.
Marvel has tapped licensee WizKids for the new dice series Marvel Dice Masters: Civil War! collection.
Disney Consumer Products and Marvel Entertainment have partnered with Her Universe, a fangirl fashion company, for a range of superhero-themed women’s activewear.
Bleacher Creatures has expanded its line of 10-plush Marvel characters with Marvel Universe Series 1.
Marvel has tapped licensee Jakks Pacific for the new XPV Marvel Avengers RC Rollover Rumbler vehicle, inspired by Marvel’s upcoming film Captain America: Civil War.
The Walt Disney Company is showcasing its extensive portfolio including Disney•Pixar, Walt Disney Studios, the Disney Channels, Marvel and Lucasfilm at BLE.
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