Players in Australia's National Rugby League will wear an exclusive line of Marvel Super Hero-themed jerseys at the Round 21 games in August.
Trading card company Upper Deck will introduce villains into the fourth series of its Marvel deck building game named Villains.
Marvel has tapped Little, Brown Books for Young Readers, a division of Hachette Book Group, to develop book programs in conjunction with its upcoming films.
Snap Creative and its in-theater division SnapCo are planning five promotional toy programs at movie theaters worldwide this summer.
Building on the momentum from the launch of The Avengers franchise, Marvel is planning a robust licensing program for the highly anticipated sequel, The Avengers: Age of Ultron.
It doesn’t get much more powerful than a Marvel superhero, and the company is capitalizing on that brand strength with a new strategy.
This Father’s Day, Marvel and Star Wars are celebrating fan men around the globe with designs created just for dad.
Marvel has launched the first game in the "Marvel: Avengers Alliance" gaming series, a squad-based role-playing game.
Licensees and retailers are preparing for the next Marvel tentpole film event, Marvel’s Guardians of the Galaxy, which will premiere Aug. 1.
ABC will air a Captain America spin-off series based on the female lead in the films Agent Peggy Carter.
Random House Children’s Books is kicking off the new year with a raft of new titles based on its top children’s characters, TV shows and movies.
Baskin-Robbins and Sony Pictures are celebrating the upcoming film The Amazing Spider-Man 2 with a tasty promotion.
Marvel and Gameloft are joining forces for an official game app inspired by the film, Thor: The Dark World.
The deals and companies that shaped the licensing business in 2013 and were also among the most widely viewed.
Rubie’s Costume Company is working on a line of costumes inspired by Marvel’s Captain America: The Winter Soldier.
WizKids/NECA and MFV have added three new Iron Man figures to their “TabApp Elite” interactive gaming brand.
Zak Designs is getting a head start on Guardians of the Galaxy fever with plans for two new drinkware items in advance of the upcoming Marvel film’s August release.
CandyRific has added two new items in its line of Marvel Avengers novelty candy.
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