To promote the Marvel film Guardians of the Galaxy, customization company CafePress launched an extensive line of fan-generated apparel and consumer products.
Players in Australia's National Rugby League will wear an exclusive line of Marvel Super Hero-themed jerseys at the Round 21 games in August.
Trading card company Upper Deck will introduce villains into the fourth series of its Marvel deck building game named Villains.
Marvel has tapped Little, Brown Books for Young Readers, a division of Hachette Book Group, to develop book programs in conjunction with its upcoming films.
Snap Creative and its in-theater division SnapCo are planning five promotional toy programs at movie theaters worldwide this summer.
Building on the momentum from the launch of The Avengers franchise, Marvel is planning a robust licensing program for the highly anticipated sequel, The Avengers: Age of Ultron.
It doesn’t get much more powerful than a Marvel superhero, and the company is capitalizing on that brand strength with a new strategy.
This Father’s Day, Marvel and Star Wars are celebrating fan men around the globe with designs created just for dad.
Marvel has launched the first game in the "Marvel: Avengers Alliance" gaming series, a squad-based role-playing game.
Licensees and retailers are preparing for the next Marvel tentpole film event, Marvel’s Guardians of the Galaxy, which will premiere Aug. 1.
With a new original movie and several other programs, Disney Channels is leveraging its creative tide and its synergy with DCP to create the next wave of popular franchises.
An exclusive look at how Disney Consumer Products is leveraging new content to capture a greater share of the lucrative boys’ market worldwide.
The second version of Disney’s Infinity gaming platform will feature more than 20 new interactive figures from across the Marvel universe.
Retailers are looking to exclusive designers, celebrity partnerships or hot properties to bring new, fashionable apparel options to customers.
Disney Consumer Products unveiled its upcoming boys’ product lines in a star-studded event at New York Toy Fair earlier this week.
Marvel and Tesco have partnered on a fully integrated retail campaign in the U.K. for the box office hit The Amazing Spider-Man 2.
San Diego Comic-Con, which was held July 18-21, is a pop culture convention that serves as a testing ground for properties and a strong market for product exclusives.
Walt Disney Studios has launched a new cloud-based digital movie service, Disney Movies Anywhere.
Second quarter earnings for The Walt Disney Company exceeded expectations with a 10 percent increase in revenue from Q2 2013.
True Drinks has extended its licensing agreement with Marvel to characters including The Avengers on its products.
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