The classic Colorforms toy brand, which was re-launched in 2014 by Out of the Blue Enterprises, has added a number of Disney properties to its roster.
In anticipation of MAGIC Market Week, taking place now in Las Vegas, Nev., Disney Consumer Products has reveled details of its plans expand Marvel’s apparel program.
Hasbro is showcasing its 2015 lineup of brand experiences at New York Toy Fair including new offerings for all of its top brands.
Jakks Pacific has arrived at New York Toy Fair with a whole host of new licensed offerings for brands including Disney, Skechers, Nintendo, Marvel and more.
Factory Entertainment has picked up the license for Game of Thrones author George R.R. Martin this week at New York Toy Fair.
Vandor has welcomed Nickelodeon’s SpongeBob SquarePants to its roster of licenses and added new items for Marvel’s Avengers: Age of Ultron.
For Disney Consumer Products, the future is out of this world considering the potential of Marvel’s Avengers, Guardians of the Galaxy and its other stellar franchises.
To borrow from a popular Internet-based TV series, streaming services are ‘the new black.’
Here’s a breakdown of 15 trends to watch this year– five licensors, five categories and five properties.
Here’s a breakdown of 15 trends to watch this year–five licensors, five categories and five properties.
D23, the official Disney fan club, is already busy planning the next D23 Expo, which will take place in Anaheim, Calif., Aug. 14–16, 2015.
This Father’s Day, Marvel and Star Wars are celebrating fan men around the globe with designs created just for dad.
Disney Interactive and Marvel have launched a new version of the Disney Infinity hybrid toy/video game, "Disney Infinity: Marvel Super Heroes."
Disney’s Frozen and Warner Bros.’ The LEGO Movie reached box office milestones this weekend, speaking to the power of licensed films.
It doesn’t get much more powerful than a Marvel superhero, and the company is capitalizing on that brand strength with a new strategy.
Disney Consumer Products continues to introduce new “better for you” foods featuring some of its most popular characters worldwide.
Baskin-Robbins and Sony Pictures are celebrating the upcoming film The Amazing Spider-Man 2 with a tasty promotion.
Building on the momentum from the launch of The Avengers franchise, Marvel is planning a robust licensing program for the highly anticipated sequel, The Avengers: Age of Ultron.
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