Disney Consumer Products and Interactive Media has launched the 2016 Marvel Super Hero Spectacular campaign, a promotional effort that includes merchandise, promotions and activations.
Disneyland Resort in Anaheim, Calif., has announced its plans for a new attraction inspired by the Marvel film Guardians of the Galaxy.
Marvel and Tokidoki have joined forces to feature Marvel’s characters on a raft of Tokidoki products.
Marvel has partnered with Kryptonics to create a line of skateboards featuring Marvel’s superheroes.
Marvel has tapped Her Universe to create a new sportswear fashion collection to celebrate the 75th anniversary of Captain America.
Marvel is rolling out a new licensing program based on its 2014 film Guardians of the Galaxy that will speak to all age demographics, but will expand to focus on younger consumers, ages 6 to 11.
Disney Store has launched a new collection of products designed for mixing and matching, titled MXYZ.
The exclusive articles in this special issue of License! Global, the official publication of Licensing Expo, reflect the business trends that will shape the future of licensing.
Disney has tapped Netflix to become the exclusive U.S. pay TV home of its latest films.
Geek merchandise retailer Merchoid has unveiled its first range of officially licensed swim shorts.
Marvel has partnered with TinyCo to release the new mobile game “Marvel Avengers Academy” on the App Store and Google Play.
Garage magazine has revealed five special edition covers for their tenth issue celebrating powerful women of Marvel.
Ten licensing trends that need to be on your radar in 2016.
From construction sets to fashion play and scaling vehicles, Jakks Pacific will showcase a multitude of new products at Toy Fair.
Marvel Entertainment has partnered with licensee Factory Entertainment for a new line of metal figurines featuring characters from the film The Avengers: Age of Ultron.
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