Disney Consumer Products and Authentic Brands Group’s ski brand Spyder have entered a two-year agreement for a line of ski performance products inspired by Marvel’s superheroes.
This year's toy fair season will culminate in New York City with a remarkable lineup of blockbuster toys from the world's largest licensors and licensees.
Blockbuster movies and hit TV shows will prove to be MAGICal this spring as entertainment franchises inspire fashion collaborations.
Disney Consumer Products and Interactive Media will debut Marvel Heroes Come in All Sizes, a new promotional campaign that includes merchandise, content and more.
Marvel Entertainment and Square Enix have entered a multi-year, multi-game licensing agreement to create and publish original titles based on Marvel’s superheroes.
Walt Disney Parks and Resorts, in conjunction with the Hong Kong Government, has opened the first-ever Marvel-themed ride, titled Iron Man Experience, at Hong Kong Disneyland.
The 17 trends that will define brand licensing in 2017.
The U.S. box office is gearing up to make 2016 the highest-earning year in recent history, with year-to-date gross box office sales up 4.1 percent, according to Box Office Mojo.
License Global explores the trends in the global toy market that are sure to impact both retail sales and how children will play in 2017.
Although they're aunched only for a limited time, pop-up shops produce "heat-of-the-moment opportunitites" to reach a new audience.
Disney has tapped Netflix to become the exclusive U.S. pay TV home of its latest films.
Disney Store has launched a new collection of products designed for mixing and matching, titled MXYZ.
The exclusive articles in this special issue of License! Global, the official publication of Licensing Expo, reflect the business trends that will shape the future of licensing.
Marvel is rolling out a new licensing program based on its 2014 film Guardians of the Galaxy that will speak to all age demographics, but will expand to focus on younger consumers, ages 6 to 11.
Marvel has tapped Her Universe to create a new sportswear fashion collection to celebrate the 75th anniversary of Captain America.
Marvel is gearing up to reinvigorate its evergreen Spider-Man character with new films, animation and new products.
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