The Walt Disney Co. and Netflix have announced a new partnership that will see four new Marvel TV series arrive on the Internet TV network.
Marvel is pairing with digital game publisher Gameloft to bring the Thor property to mobile devices.
To celebrate the release of Marvel’s Thor: The Dark World, LEGO has created a short film.
Disney Consumer Products is fully stocked for Halloween with a wide array of Disney, Marvel and Star Wars character costumes.
Disguise, the Halloween costume division of toy company Jakks Pacific, is expanding Marvel offerings.
True Drinks has extended its licensing agreement with Marvel to characters including The Avengers on its products.
Walt Disney Studios unveiled new details about its upcoming animation and live-action slate last weekend at the D23 fan Expo.
San Diego Comic-Con, which was held July 18-21, is a pop culture convention that serves as a testing ground for properties and a strong market for product exclusives.
Retailers are looking to exclusive designers, celebrity partnerships or hot properties to bring new, fashionable apparel options to customers.
Marvel will launch its next major franchise, Guardians of the Galaxy, in 2014 and is already building an out of this world consumer products program.
Consumer products inspired by films is a classic sector for licensed merchandise and to that end, License! Global presents its annual Flick Pics feature as a resource to chart films with licensing potential in 2013, 2014 and even into 2015.
Marvel Entertainment and its licensees have created an exclusive lineup of limited edition collectibles.
LEGO, Weta Workshop and Pretty Ugly have all unveiled exclusive licensed merchandise for Comic-Con International.
The summer box office has been a mixed bag so far with animated sequels performing well, while live-action blockbusters fail to impress.
The first Marvel-produced Hulk series, “Marvel’s Hulk and the Agents of S.M.A.S.H” is set to make its debut Aug. 11 on Disney XD.
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