Walt Disney Parks and Resorts, in conjunction with the Hong Kong Government, has opened the first-ever Marvel-themed ride, titled Iron Man Experience, at Hong Kong Disneyland.
The 17 trends that will define brand licensing in 2017.
The U.S. box office is gearing up to make 2016 the highest-earning year in recent history, with year-to-date gross box office sales up 4.1 percent, according to Box Office Mojo.
License Global explores the trends in the global toy market that are sure to impact both retail sales and how children will play in 2017.
Although they're aunched only for a limited time, pop-up shops produce "heat-of-the-moment opportunitites" to reach a new audience.
Scentco has expanded its licensed ranges for DreamWorks Animation’s Trolls and Marvel’s Guardians of the Galaxy.
It's time to deck the halls with licesned merchandise, and the 2016 is again proving that licensed toys are big winners with retailers and consumers as the hottest items are revealed.
Character World has partnered with the British retailer Asda to create an exclusive line licensed bedding for adults featuring characters from Star Wars, Marvel, My Little Pony and Care Bears.
More children than ever before will celebrate Halloween dressed up as their favorite superhero this year, pushing princess costumes to the No. 2 spot following an 11-year reign at the top of the list.
Loot Crate and Marvel have partnered to unveil a new bi-monthly mystery crate based on the superhero brand.
From construction sets to fashion play and scaling vehicles, Jakks Pacific will showcase a multitude of new products at Toy Fair.
Marvel is rolling out a new licensing program based on its 2014 film Guardians of the Galaxy that will speak to all age demographics, but will expand to focus on younger consumers, ages 6 to 11.
Marvel Entertainment has partnered with licensee Factory Entertainment for a new line of metal figurines featuring characters from the film The Avengers: Age of Ultron.
Marvel has tapped Her Universe to create a new sportswear fashion collection to celebrate the 75th anniversary of Captain America.
Marvel has unveiled the licensing lineup for its superhero Black Panther in honor of his 50th anniversary, first Marvel cinematic appearance and new comic book.
Marvel has partnered with Kryptonics to create a line of skateboards featuring Marvel’s superheroes.
Marvel has tapped licensee WizKids for the new dice series Marvel Dice Masters: Civil War! collection.
Disneyland Resort in Anaheim, Calif., has announced its plans for a new attraction inspired by the Marvel film Guardians of the Galaxy.
Disney Consumer Products and Marvel Entertainment have partnered with Her Universe, a fangirl fashion company, for a range of superhero-themed women’s activewear.
Marvel and Tokidoki have joined forces to feature Marvel’s characters on a raft of Tokidoki products.
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