Disney Consumer Products and Interactive Media has launched the 2016 Marvel Super Hero Spectacular campaign, a promotional effort that includes merchandise, promotions and activations.
Disneyland Resort in Anaheim, Calif., has announced its plans for a new attraction inspired by the Marvel film Guardians of the Galaxy.
Marvel and Tokidoki have joined forces to feature Marvel’s characters on a raft of Tokidoki products.
Marvel has partnered with Kryptonics to create a line of skateboards featuring Marvel’s superheroes.
Marvel has tapped Her Universe to create a new sportswear fashion collection to celebrate the 75th anniversary of Captain America.
Marvel is rolling out a new licensing program based on its 2014 film Guardians of the Galaxy that will speak to all age demographics, but will expand to focus on younger consumers, ages 6 to 11.
Disney Store has launched a new collection of products designed for mixing and matching, titled MXYZ.
The exclusive articles in this special issue of License! Global, the official publication of Licensing Expo, reflect the business trends that will shape the future of licensing.
Disney has tapped Netflix to become the exclusive U.S. pay TV home of its latest films.
Geek merchandise retailer Merchoid has unveiled its first range of officially licensed swim shorts.
The Walt Disney Company gave a sneak peek of upcoming activities for the Marvel brand this week at Brand Licensing Europe.
Marvel has partnered with U.K. toy retailer The Entertainer to offer four Saturdays of in-store activations, sweepstakes and discounts to coincide with the release of the film Captain America: Civil War.
Diamond Select Toys has unveiled series two of its Walgreens-exclusive Marvel mini-figure line.
Marvel has tapped Mattel to produce a new range of Hot Wheels toys inspired by Captain America: Civil War.
The newest addition to Disney's connected toy line, Playmation, will launch today–Playmation Marvel’s Avengers Gamma Gear.
Disney Consumer Products and Marvel have tapped The Araca Group to bring branded pop-up retail locations and merchandise to 88 movie theaters showing Captain America: Civil War.
Marvel is looking beyond its core franchises in a new retail roll out that focuses on the characters Daredevil, The Punisher, Jessica Jones and Deadpool.
Marvel is gearing up to reinvigorate its evergreen Spider-Man character with new films, animation and new products.
Ten licensing trends that need to be on your radar in 2016.
©2016 UBM. All rights reserved. A UBM Company.