To promote the Marvel film Guardians of the Galaxy, customization company CafePress launched an extensive line of fan-generated apparel and consumer products.
Players in Australia's National Rugby League will wear an exclusive line of Marvel Super Hero-themed jerseys at the Round 21 games in August.
Trading card company Upper Deck will introduce villains into the fourth series of its Marvel deck building game named Villains.
Marvel has tapped Little, Brown Books for Young Readers, a division of Hachette Book Group, to develop book programs in conjunction with its upcoming films.
Snap Creative and its in-theater division SnapCo are planning five promotional toy programs at movie theaters worldwide this summer.
Building on the momentum from the launch of The Avengers franchise, Marvel is planning a robust licensing program for the highly anticipated sequel, The Avengers: Age of Ultron.
It doesn’t get much more powerful than a Marvel superhero, and the company is capitalizing on that brand strength with a new strategy.
This Father’s Day, Marvel and Star Wars are celebrating fan men around the globe with designs created just for dad.
Marvel has launched the first game in the "Marvel: Avengers Alliance" gaming series, a squad-based role-playing game.
Licensees and retailers are preparing for the next Marvel tentpole film event, Marvel’s Guardians of the Galaxy, which will premiere Aug. 1.
True Drinks has extended its licensing agreement with Marvel to characters including The Avengers on its products.
The Walt Disney Company, and Netflix will film the upcoming four-part Marvel live-action television series in New York.
Diamond Select Toys is planning a line of deluxe gift sets featuring Marvel Comics action figures inspired by Mego's 1970s toy line.
Disguise, the Halloween costume division of toy company Jakks Pacific, is expanding Marvel offerings.
Character World has signed a new deal with Marvel for an Amazing Spider-Man range of bedding to coincide with the release of the feature film.
ABC will air a Captain America spin-off series based on the female lead in the films Agent Peggy Carter.
Disney Consumer Products is fully stocked for Halloween with a wide array of Disney, Marvel and Star Wars character costumes.
Threadless has unveiled the winners of its Captain America Design Challenge, held in partnership with Marvel.
To celebrate the release of Marvel’s Thor: The Dark World, LEGO has created a short film.
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