To promote the Marvel film Guardians of the Galaxy, customization company CafePress launched an extensive line of fan-generated apparel and consumer products.
Players in Australia's National Rugby League will wear an exclusive line of Marvel Super Hero-themed jerseys at the Round 21 games in August.
Trading card company Upper Deck will introduce villains into the fourth series of its Marvel deck building game named Villains.
Marvel has tapped Little, Brown Books for Young Readers, a division of Hachette Book Group, to develop book programs in conjunction with its upcoming films.
Snap Creative and its in-theater division SnapCo are planning five promotional toy programs at movie theaters worldwide this summer.
Building on the momentum from the launch of The Avengers franchise, Marvel is planning a robust licensing program for the highly anticipated sequel, The Avengers: Age of Ultron.
It doesn’t get much more powerful than a Marvel superhero, and the company is capitalizing on that brand strength with a new strategy.
This Father’s Day, Marvel and Star Wars are celebrating fan men around the globe with designs created just for dad.
Marvel has launched the first game in the "Marvel: Avengers Alliance" gaming series, a squad-based role-playing game.
Licensees and retailers are preparing for the next Marvel tentpole film event, Marvel’s Guardians of the Galaxy, which will premiere Aug. 1.
Disney Consumer Products is ready for back-to-school with an arsenal of products for all ages.
Feld Entertainment has unveiled details of the storyline for “Marvel Universe Live!” which will feature the most Marvel characters ever in one production.
Licensed graphics company Fathead has launched a new premium home décor customization service called Total Coverage.
Marvel will launch its next major franchise, Guardians of the Galaxy, in 2014 and is already building an out of this world consumer products program.
License! Global has the first look at the new toys and games that are on showcase at New York City’s annual American International Toy Fair.
Jakks Pacific is planning to add a line of toys to its current range of role-play items featuring existing and upcoming Marvel characters and properties.
Walt Disney Studios unveiled new details about its upcoming animation and live-action slate last weekend at the D23 fan Expo.
An exclusive look at how Disney Consumer Products is leveraging new content to capture a greater share of the lucrative boys’ market worldwide.
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