Universal Pictures and Illumination have tapped global brands to launch a cross-promotional campaign in support of the new film, The Secret Life of Pets.
PetSmart has entered an exclusive partnership with Ellen DeGeneres’ lifestyle brand, ED, through Posh Paws of New York City, to create a new pet lifestyle brand.
NBCUniversal and Illumination have tapped PetSmart to create a Secret Life of Pets multi-channel shopping experience featuring new products, social media activations and more.
NBCUniversal Brand Development Group has partnered with PetSmart to release an exclusive range The Secret Life of Pets pet products.
Martha Stewart Living Omnimedia has released a new line of natural dog treats exclusively at PetSmart, inspired by the biscuits Stewart makes for her own dogs.
A consortium led by BC Partners has acquired pet products retailer PetSmart.
National Geographic has launched a range of pet products featuring hundreds of items for freshwater fish, reptiles and small pets at PetSmart.
National Geographic and PetSmart have partnered to create a line of new pet products that will launch in spring 2014.
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