The Born This Way Foundation, created by pop star Lady Gaga and her mother Cynthia Germanotta, and Mattel’s Monster High brand have launched the first doll from their three-year partnership.
U.K.-based publisher Egmont Publishing will feature the girls brand Monster High in its latest issue of Showcase magazine.
Mattel has unveiled its holiday toy list, featuring a slate of new products for brands including Barbie, DC Super Hero Girls, Hot Wheels and more.
Mattel is collaborating with Tynker to teach children computer science and programming with the help of brands such as Hot Wheels and Monster High.
After losing her crown to Disney’s Frozen characters in 2014, Barbie is back at No. 1 on the National Retail Federation’s Top Toys list for the 2015 holiday season.
Mattel and Little Orbit have debuted the brand-new video game “Monster High: New Ghoul in School.”
Mattel's Monster High brand has joined forces with the Born This Way Foundation, created by pop star Lady Gaga, to spread a message of acceptance among teens.
Mattel has further expanded its partnership with Toy State to include radio-controlled toy vehicles for its Monster High fashion doll brand.
Mattel has unveiled its full 2016 content slate, with big-name hits returning and brand-new offerings making their debut.
Mattel has teamed with Tongal to create a wide variety of video content for brands across its portfolio including American Girl, Hot Wheels and Thomas & Friends.
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